SEO strategy

5 Step Process To Combine PPC, SEO, and Social Media Strategies – SEO & Google Ads Technique

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Check out our digital marketing strategy video where we cover 5 Step Process To Combine your PPC Advertising, SEO, and Social Media Strategy. This is a simple Search Engine Optimization and Google Ads and Bing Ads strategy that will also incorporate social media marketing as well. What you want to do is use this strategy and continue to use this process over the course of time, which will help you increase traffic to your business website and solve your customer’s problems with the use of content.

If you are looking for a SEO and PPC strategy that you can use long-term to help grow your business, look no further. Our goal is to give you a SEO and PPC integration so they will be working together to grow your business in 2019 and beyond.

Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY

Facebook Ads Retargeting Tutorial 2019: https://www.youtube.com/watch?v=Ryzkhr3ohO4

5-Step Marketing Process:

1. Find relevant keywords for your business

You can use your Google Ads account to find recommended keywords or use the Google Keyword Planner to find keywords for your business. Either method is worthwhile and you can find Search Engine Optimization keywords and PPC Advertising keywords that you can target in your Google AdWords and Bing Ads campaigns. When you are looking to combine your Search Engine Optimization and Google AdWords efforts, keyword targeting is where you want to start.

2. Create high-quality content for long-tail keywords

The best SEO tip I can give you is to consistently create great content around your top keywords. You want to focus on short-tail and long-tail keywords so you can be present in the Search Engine Results pages (SERPs) and drive relevant traffic to your business. Of course, you need a user-friendly website, a mobile-friendly website, and backlinks to help Google index your website higher, but website content is a key component to any website that ranks high.

3. Create Ad Groups in Google Ads and Bing Ads and target the keywords for the content and landing pages you create

Once you create landing pages and content for your top keywords, you want to target keywords and drive relevant and targeted traffic to your landing pages. You can create separate Ad Groups and Ads for each landing page, which will help with the quality score as well.

4. Share your content on social media

You created great content, now you need to share it on social media. That will help more people find your content and find the solutions that you are presenting for their problems.

5. Use Remarketing to capture people who have not converted yet

Once you start driving a lot of traffic for people who show interest in your business, you want to use Remarketing and Retargeting to reach them and encourage them to purchase from your business. If you can segment specific customers by the pages they visit, you can serve custom ads that will be personalized to the actual problems they are experiencing with a solution for their problems.

The Complete Guide to SEO in 2019 (Full Webinar)

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This webinar presents everything you need to know about SEO to rank well on Google and get organic traffic in 2019. We break down Google’s guidelines for page quality and how we can apply them in a practical way on our websites.

To get the slides, go to https://incomeschool.com/2019slides
To get the notes, go to https://incomeschool.com/2019notes
Google’s 200 page document, https://incomeschool.com/200

Our video on speeding up your site is here

The 8-Step SEO Strategy for Higher Rankings in 2020

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In this video you’ll see my exact SEO strategy for 2020.

Here’s a breakdown of what you’ll learn in today’s new video:

#1: I’ll show you how to do keyword research in 2020. The keyword research game has changed A LOT over the last year or so. Today, you want to find “Opportunity Keywords”. I will explain what they are and exactly how to find them in the video.

#2: You’ll learn how to create content that ranks today. Traditional content formats (like list posts) don’t work as well as they used to. So if you want to rank on the first page of Google in 2020, you need to change things up. Specifically, you need to make sure that everything that you publish has a “hook” that will push bloggers and journalists to link to you.

#3: How to build backlinks. Yup, link building is still a super important part of search engine optimization. But the game has changed. Today, it’s all about getting white hat backlinks from authority sites in your industry. And I show you how to build legit links using proven link building strategies.

#4: Skyscraper Technique 2.0. This is a modern-day spin on a classic content marketing strategy. Skyscraper 1.0 still works. But to rank your site for competitive keywords, you need to use The Skyscraper 2.0 approach too.

#5: Lots of advanced SEO tips, examples, case studies and more.

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