seo techniques

How to Win on SEO Without Spending Money – The Penniless Marketer Full Strategy

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How much does it cost to do SEO? The truth is you don’t need any money. In order to get traffic through SEO, all you need is a bit of sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I’m going to break down how to Win on SEO Without Spending Money, The Penniless Marketer Full Strategy.

RESOURCES & LINKS:
____________________________________________
Ubersuggest – https://neilpatel.com/ubersuggest/
Facebook’s Audience Insights – https://www.facebook.com/business/insights/tools/audience-insights
Canva – https://www.canva.com/
Cloudflare – https://www.cloudflare.com/
Smush – https://wordpress.org/plugins/wp-smushit/
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Step number one, develop a strategy.

So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn’t be your core focus because you’re not going to for rank them anytime soon.

I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.

And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.

The second step you need to take is to understand the search intent behind your target keywords.

Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.

Navigational. People use this to type the keyword when they’re looking for specific websites they already know.

Transactional. People use transactional keywords when they want to buy something.

Informational. This one people are seeking information for any given topic.

Typically when you’re going after and you’re trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won’t be as quick.

The third step is to create a content calendar.

If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don’t overwhelm yourself. You can always increase your quantity.

The fourth step before writing each content piece, do thorough research and curation.

How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you’re going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.

For the fifth step, enrich your content with other media types.

I love including videos in my content, infographics, charts, data visualizations. If you don’t have money to pay for a designer, that’s okay.

The sixth step, work on speeding up your website.

Make sure you’re using a CDN like Cloudflare. Heck, you can even do it for free. When you’re on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.

The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.

From Google Search Console telling you, hey, what should you do to get more traffic? It’ll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.

Step eight, be consistent.

Always stick to your editorial calendar. Publish content around your core strategy. Don’t get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I’ve broken down here and you can do well.

Just because something is simple, it doesn’t mean it’s going to be easy. You have to be disciplined at analyzing your work and doubling down on what’s working, right? And I broke this all down so you can do it for free.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

5 Dumbest Mistakes Entrepreneurs Make With Their SEO

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5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs are great at solving problems and giving life to ideas. But when it comes to SEO, I’ve seen them make some of the biggest mistakes that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Some of these guys have gone on to create businesses that are succeeded and are big brands and they still continually make these mistakes. Today I’m going to breakdown the five dumbest mistakes entrepreneurs make with their SEO.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
____________________________________________

So let’s dive right into the five biggest mistakes.

Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.

This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here’s the thing. If a keyword is super competitive, then chances are you’re not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going to drive you any sales. And it’s not hard to solve this problem.

All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.

This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.

The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.

But, here’s the thing. When you’re doing this, you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.

The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you’re more likely to get some sales.

The second biggest mistake that I see people making is their not using analytics or running regular website audits.

This is one of the big mistakes that companies make all the time.

What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what’s wrong and as you fix them, you should notice more conversions and sales within your analytics.

The third big mistake. Overlooking page titles and meta descriptions.

Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?

So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren’t just paying the most but they’re getting a lot of clicks because that helps Google make a lot more money and that will help you do well.

The fourth big mistake. Not using anchor tags properly.

If you’re going after a keyword like online marketing all your anchor tags shouldn’t say online marketing when other sites link to you. It needs to be natural. Sometimes I’m writing a blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t use the word SEO right there.

And sometimes, when I am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word SEO tips to that article.

The fifth mistake. Building content for algorithms and not your audience.

It’s not about your word count. It’s not about stuffing keywords in your article. It’s about doing what’s best for a user. And if you write content for them, in the long run, you’ll do really well.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #Entrepreneurship

SEO Tutorial for Beginners – Step by Step Guide 2019! (+YOAST SEO)

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Complete SEO Tutorial for Beginners Tutorial 2019! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
Semrush 7-Day Free Trial: https://hoganchua.com/get/semrush/ (Amazing for spying on competitors – Must TRY!)

Get A FREE Copy of my 6 steps to 6 figures: https://hoganchua.com/get/6-steps/

KWFinder: https://hoganchua.com/get/kw-finder/ (Great for getting Keyword difficulty)

Uber Suggest: https://neilpatel.com/ubersuggest/ (Free ‘Google Keyword Planner’)

Serpbook: https://hoganchua.com/get/serpbook/ (Easy Solution for tracking keywords)

Ahrefs: https://hoganchua.com/get/ahrefs/ (Great for Backlink analysis)

Themify Ultra: https://hoganchua.com/get/themify-ultra/ (Best Drag & Drop Builder)

Brian Dean’s SEO Tips: https://youtu.be/P_hPlUpLD54

👉Timestamps

Intro 0:00
Understanding SEO 1:18

*Keyword Research*
Basics & Local 9:57
Blog 37:42
eCommerce 1:03:18

*OnPage SEO (Yoast SEO for WordPress)*
Basics & Local 1:33:48
Blog 1:52:31
eCommerce 2:03:13

OffPage SEO 2:13:12
Analysis 2:28:45
Tip & Tricks 2:37:50

Thank you 🙂

#seo #seotutorial #yoast

The 8-Step SEO Strategy for Higher Rankings in 2020

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In this video you’ll see my exact SEO strategy for 2020.

Here’s a breakdown of what you’ll learn in today’s new video:

#1: I’ll show you how to do keyword research in 2020. The keyword research game has changed A LOT over the last year or so. Today, you want to find “Opportunity Keywords”. I will explain what they are and exactly how to find them in the video.

#2: You’ll learn how to create content that ranks today. Traditional content formats (like list posts) don’t work as well as they used to. So if you want to rank on the first page of Google in 2020, you need to change things up. Specifically, you need to make sure that everything that you publish has a “hook” that will push bloggers and journalists to link to you.

#3: How to build backlinks. Yup, link building is still a super important part of search engine optimization. But the game has changed. Today, it’s all about getting white hat backlinks from authority sites in your industry. And I show you how to build legit links using proven link building strategies.

#4: Skyscraper Technique 2.0. This is a modern-day spin on a classic content marketing strategy. Skyscraper 1.0 still works. But to rank your site for competitive keywords, you need to use The Skyscraper 2.0 approach too.

#5: Lots of advanced SEO tips, examples, case studies and more.

SUBSCRIBE to get higher rankings and more traffic!
http://www.youtube.com/subscription_center?add_user=backlinko

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My 7 Favorite Free SEO Tools to Get Page 1 Rankings on Google

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My 7 Favorite Free SEO Tools to Get Page #1 Rankings on Google | SEO takes too much time to do it manually, and if you unautomate a big chunk of your SEO work, you don’t need to break the bank to do it. Over the last sixteen years of being a SEO, I figured out the right tools to use to help you rank number one on Google. Today, I’m going to share my seven favorite free SEO tools that’ll help you get on page one of Google.

RESOURCES & LINKS:
____________________________________________
Mailchimp – Mailchimp.com
ConvertKit -https://convertkit.com/
Ubersuggest – ubersuggest.org
MozBar – https://moz.com/
Reddit – https://www.reddit.com/
Quora – https://www.quora.com/
Yahoo! – https://br.yahoo.com/
Panguin – https://barracuda.digital/panguin-seo-tool/
Markup Helper – https://www.google.com/webmasters/markup-helper/
Ubersuggest Keyword Ideas – https://neilpatel.com/ubersuggest/
____________________________________________

Now, before I dive into the tools, I’m going to break down them into three main categories. They’re going to be keyword research, then I’m going to go into link building, and then technical SEO.

So the tools will fit into one of those three categories. So let’s first start with keyword research.

The first tool I have for you is FAQ Fox. Most people think only as keywords instead of thinking of problem.

When someone’s looking for a new phone, chances are they’re not satisfied with their old phone. When someone’s looking up a math equation, chances are they don’t know the solution, hence, they’re looking it up.

FAQ Fox finds you questions that people want to be answered based on specific site that you want information from.

The second tool that I have for you is Ubersuggest Keyword Ideas. Ubersuggest has recently expanded its database from being a simple keyword tool where it has just basic terms, seed terms like marketing, to now over 1.2 million suggestions per keyword.

My favorite feature within the Keyword Ideas Report is the Comparisons Report, and the reason being is it’ll give you all the keywords that are comparison-based.

Typically, when someone’s searching for comparison-based keywords such as “Mailchimp versus ConvertKit,” they’ve already determined that they’re going to make a purchase.

The question is, what solution are they going to make?

Now, with Ubersuggest, it also shows you the search volume, the paid difficulty, the organic difficulty, and it even shows you all the other sites that are ranking, as well as how many backlinks they have, as well as social shares.

The second category of tools I have for you are related to link building. One of my favorite tools out there is a MozBar.

So the more authority that these sites have, and the more relevant they are, and when they link to you, it’s going to do way better than, let’s say, if Joe the Plumber linked to you.

See, with the MozBar, whenever you visit any website, it’ll tell you their domain authority and their page authority. It’s great to know which sites you should be focusing on when it comes to your link building versus which sites you need to ignore because it’s just not worth the time and effort.

The next tool I have for you is Backlinks by Ubersuggest. It’s another great tool!

All you have to do is go to Ubersuggest, type in a URL, click on the Backlinks button in the left navigation. When you do that, you’ll see the Backlinks Report. It’ll tell you the domain score of the site. It’ll tell you the authority of all the URLs linking to that site. It’ll even tell you the anchor text, the link growth over time, how many new links are getting over each and every single day, and how many links are losing each and every single day.

You’ll even see anchor text. You’ll even see things like how many no follow links a website has versus do follow, when these links first came to that site, when they link out. You’ll see when the link is also lost, the exact date.

Now, what I mainly use the Ubersuggest Backlinks Report for is typing in my competitor URLs, seeing what pages on their site are popular, what’s getting the most links, and I typically start from there.

The third category of tools I have for you are related to technical SEO. So let’s start with the Panguin Tool.

The next tool I have for you is Structured Data Markup Helper.

Look, if you want to maximize your voice traffics, over 50% of the searches now are voice-based, this will help. If you want things like rich snippets,if you want those star ratings, you need Structure Markup.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How SEO Will Change in 2020 (And You’re Not Going to Like It)

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Should you even bother with SEO anymore? Absolutely! In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.
In this SEO tutorial video, Eric Siu shares how to grow website traffic in 2020 and some new SEO strategies for on page SEO, SERP domination, and more! 2020 is not just about voice search and podcasting, the marketing tactics that will really move the needle are the omnichannel marketing strategies.
If you want the best growth hacks for 2020 and to master the future of SEO, be sure to subscribe to our channel for more great videos.

Oh, and if you are wondering, what is SEO in the first place – it’s search engine optimization and we have a bunch of great videos on SEO for beginners on the channel.

——

►Get marketing training and join our exclusive marketing Slack group: https://www.singlegrain.com/leveling-up

►Start and grow your own agency: https://www.singlegrain.com/agency-accelerator

►Follow Eric on Instagram:
https://www.instagram.com/ericosiu/

————

Want to learn the SEO tactics that AirBnB, Lyft, and Heineken use to drive millions of site visits a month? Download the case study now: https://www.singlegrain.com/res/digital-marketing-agency/case-studies/

Leave some feedback:
What should I talk about next? Please let me know on Twitter – https://twitter.com/ericosiu or in the comments below.
Enjoyed this episode? Let me know your thoughts in the comments, and please be sure to subscribe.

Connect with Eric Siu:
Growth Everywhere Podcast – http://www.growtheverywhere.com/
Marketing School Podcast – https://www.singlegrain.com/marketing…
Single Grain – Digital Marketing Agency – http://www.singlegrain.com/
Twitter https://twitter.com/ericosiu

►Subscribe to my Channel: http://youtube.com/subscription_center?add_user=gogrowtheverywhere

Video Transcript:

In this clip, we’re going to talk about how SEO is going to change in 2020 and unfortunately you’re not going to like it, but before we do, don’t forget to subscribe or follow whatever platform you are watching on right now, especially if you enjoy a clips on marketing, entrepreneurship, growth, productivity, and more stuff. You’re going to enjoy it. Check it out. All right, so SEO, here’s what’s happening with SEO right now. If you think about Google, because Google is the largest, they take on the lion’s share of the traffic in the U S and a lot of countries around the world. The problem with this is they’re a publicly traded company. Now their incentives are to make more money for their shareholders. Now it’s no longer just don’t be evil, which was their model in the past. They actually took that off of kind of their, their mission statement or part of their mission and values.

So you think about it now, there’s only so much space. There’s only so much real estate and on a search result page. So it used to be in the past, you know their ads. I remember in high school when, when they started, um, Google ad words, um, the, there was only like one snippet and as crystal clear that it was an ad, right? And now over over the years, now it’s becoming less and less apparent that it’s an ad, right? It used to be highlighted in yellow. It was like crystal clear as an ad and there’s only like one or two of them right now you might see like four or five ads at the very top and you see more ads at the bottom because Google is making a less apparent than their ads and they’re putting more ads on the, on the on search engine result pages, they’re making more money, they’re incentivized to make money, which means the organic results, the SEO results, those are getting pinched down a little bit, right?

So what used to be at the very top above the fold that would get like the lion’s share of the clicks. Now it’s getting pushed down so much that you know these to say like maybe the number one result in SEO might get 25 to 40 to 50% of, of the clicks. Now it’s like, you know, it might go down to like 10% or so. There’s a clip I’m going to show you in a little bit where, uh, when I spoke at the marketing school live conference, I’m, I actually share some data, uh, from, from rand Fishkin, from spark Toro, the search result pages, they’re getting more and more consolidated as become a tougher and tougher to, um, to make SEO work.

SEO Tips to Improve Organic Traffic in Under 15 Minutes

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Want to improve SEO for your site? In this video, you will learn some low-hanging SEO tips that will give you a boost in the search engines.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1

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Additional SEO Resources

How to Get Backlinks with Negotiation and Persuasion ► https://www.youtube.com/watch?v=mxusD0K-IYA

Simple SEO Strategy: The “Middleman” Method ► https://www.youtube.com/watch?v=433XlvMl508

How to Increase Organic Traffic with a Content Audit ► https://www.youtube.com/watch?v=tWNvAGwiVqo

How to use Google Search Console to Improve Your SEO ► https://www.youtube.com/watch?v=FXVEb_eklhk

***************************************
SEO can take a long time to get any kind of meaningful results.

While you can’t “force” Google to rank you faster, there are actually a number of quick things you can do to improve SEO for your website.

One of the easiest things you can do is improve page speed with lazy load. When you implement lazy loading, things like images or videos will only load when they’re visible on the page.

This will reduce initial page load time, initial page weight, and system resource usage, all of which should positively impact performance.

Find out what tools you’ll need to enable lazy loading in the video.

Next, improve clickthrough rate for pages ranking on page one.

It’s widely accepted in the SEO community that pages with a higher clickthrough rate can help increase rankings.

And since 75% of users never scroll past the first page of search results, it’s better to focus on improving CTR for your first page rankings.

Learn how to do this in the video.

Third, send emails to everyone you link to. This 10-minute outreach strategy is a great way to passively earn links and grow your network. You will learn how to do this in the video.

Fourth, add internal links to your new pages.

Internal linking helps to improve crawlability, gets your pages indexed faster, improves topical relevance, and distributes PageRank to other pages so you can rank higher in Google.

To learn how to find relevant pages to add internal links from, watch the video.

The next tip is to become a power skimmer of HARO using Gmail filters.

HARO stands for help a reporter out. It’s a free service where journalists can ask questions, and anyone can respond and be a source for mega publications like The New York Times and Forbes.

The thing with this service is that they usually send 3 emails per day which can be quite overwhelming, considering 90% of the queries probably won’t be relevant to you.

So, a quick hack to make sure opportunities don’t get missed is to lighten the load with Gmail filters.

How do you do this? Watch the video.

Sixth, perform an annual content audit. A content audit is where you analyze the performance of all content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

You’ll find out how to perform a content audit in the video.

Lastly, repurpose your best-performing blog posts to videos, and your best videos to blog posts. You’ll learn how to do this in the video.

Timestamps:

0:39 – Boost page speed with lazy load
1:25 – Improve clickthrough for pages ranking on page one
4:02 – Send e-mails to everyone you link to
5:47 – Add internal links to your new pages
7:09 – Become a power skimmer of HARO using Gmail filters
8:30 – Perform an annual content audit
9:28 – Repurpose best-performing blog posts to videos, and vice versa

#seotips #improveseo #seo

Be sure to subscribe for more actionable marketing and SEO tutorials.
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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google

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STOP Paying for SEO Tools – The Only 4 Tools You Need to Rank #1 in Google | When I got started in SEO, there were dozen of tools out there. They were all expensive, and, hey, unless you wanted rankings, you would have to pay for one of these tools. But times have changed. There’s not just dozens of tools now, there’s hundreds of tools. And because of that, there’s a lot of free ones as well. Today, I’m going to breakdown why you should stop paying for SEO tools, and only use these four free tools if you want to rank number one on Google.

RESOURCES & LINKS:
____________________________________________
Google Search Console – https://search.google.com/search-console/about
Structured Data Markup Helper – https://www.google.com/webmasters/markup-helper/
Google Trends – https://trends.google.com/trends/
Hello Bar – https://www.hellobar.com/
Mailchimp – https://mailchimp.com/
Subscribers – https://subscribers.com/
Ubersuggest – ubersuggest.org
Moz – moz.com
SEMrush – https://www.semrush.com/
Jumpshot – https://www.jumpshot.com/
Ahrefs – https://ahrefs.com/
____________________________________________

So, tool number one. You ready for this? Google Search Console.

Here’s what I love Google Search Console for. I do a comparison of my traffic right now, for the last 30 days, to my traffic six months ago. And I look for the pages that have the biggest drop off in impressions and clicks. I now know that these are the pages that I need to go back on my site, go and adjust and update.

You may add some videos if you think that helps improve the experience. You delete the stuff that doesn’t make sense. You shorn out the fluff, because sometimes, you may have just long articles because you were trying keyword stuff.

The second tool I have for you is Structured Data Markup Helper. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you got to use structured data.

But how do you use structured data? Well, it’s complicated because depending on the type of website you have, the structured data is going to look different.

So that way, when someone’s doing a search on Google, they can see all those little breadcrumbs, and that helps increase your click-through rate.

The third tool I have for you, Google Trends. This is super important. The reason being is if your brand continually gets searched more and more, you’ll notice that your rankings increase. So, it’s all about brand building. And you’ll find, “Hey, Neil, “why do I need to increase my brand?” Well, Google, Facebook, and all the social sites out there have issues of fake news.

And Google Trends shows you that.

Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the features of Moz, SEMrush, Ahrefs, pretty much the majority 80 plus percent of their features for free.

So, if you want to site audit, well there’s an SEO audit report in Ubersuggest that breaks down your load time, your title tags, your meta description, your code errors, your URL issues, your redirect issues.

And it tells you how to fix each of them. And it breaks down in priority on which ones you should change first to get the maximum amount of traffic. You’re looking for more keywords to go after? Ubersuggest also has a keyword ideas report.

And the keyword ideas report shows you all the keywords that you can go after. According to Jumpshot, roughly 49% of the searches that happen on Google get no clicks. Well, with Ubersuggest, they’ll show you keywords that are based on questions, comparisons, prepositions.

These are all high intent keywords. So if you after them in your copy, you’ll find that you’ll get more clicks, more traffic, and those visitors that are aligning on your site will convert because you’re not just going after generic keywords now. There’s also backlinks report.

You can put in any URL of your competitor or your site. Shows you who links to them. And then you can hit up all those people, assume you put in a competitor URL, and ask them to link back to your site if your content’s better.

This will give you an idea of the type of content you should produce versus the type of content you shouldn’t produce.

And, of course, last but not least, there’s a traffic analyzer report that shows you how much traffic your competitors are getting versus you. So you have a rough comparison of what you need to do to improve your traffic.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020

Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!

#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.

You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”

#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.

And the description below is called the meta description.

Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?

Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?

In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?

That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.

So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?

The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”

If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.

But it’s not that simple.

Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.

#3: Use Google Search Console

Did you know that Google gives you a tool that teaches you how to rank number one on Google?

Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.

If you’re not already a user of it, sign up.

It doesn’t cost a dollar. You’re missing out if you’re not using it.

I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.

Take all the keywords you’re getting impressions for and start adding them to your copy.

Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.

The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.

I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?

My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.

Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.

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SEO Agency Philadelphia
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