Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is… Will you show up? 😳
It all comes down to who does SEO better — you or your competition?
👉 Download my FREE Ultimate Google Ranking Kickstart Kit here: https://wesmcdowell.com/google
Here’s the good news — your competition probably isn’t getting this SEO training 2021.
In this video, I go over my precise SEO system I’ve used on countless clients, and it’s still what I teach to this day. Why? Because it works like a charm. 😎
Just follow along — ✔️ check off each item, and before you know it, you’re on top already!
So watch now and get that top spot!
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🔥Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification
This Edureka “What is SEO ?” video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures.
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Consumer Segmentation
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What is Bad SEO 🔥 SEO Tutorial for Beginners
🌟 SEO ADVICES 👉 http://darwin-gp.com
SEO is so dynamic and evolving so fast that you need to know what works and what doesn’t by updating your knowledge of best practices. Break away from some bad SEO habits that are not only outdated, but have lost their effectiveness, and practice more current and trendy SEO tactics while taking into account the basic realities that help you realize your business goals. Watch this video to the end so you don’t miss out on a lot of useful information. Also, don’t forget to subscribe to the channel and give your likes. Let’s not waste any time and let’s get started!
As we probably know, we’re entering the next decade with the opportunity to say goodbye to terrible SEO biases that are bad for your site. They worked for us in the past, but now they have the opportunity to grow, because we probably know that the world has changed and the old ways no longer work.
Search engine optimization involves a long and gradual game. So terrible SEO methods can damage your site’s visibility and positioning in Google.
Don’t hesitate to give up some bad habits, even if they’ve worked for you before.
Although link building is an SEO tactic, you must follow some marketing techniques to be successful. Approach link building with the same dedication that you apply to marketing, because only when you can build an impressive backlink profile can you taste the fruits of marketing success. The message you send when requesting a link should be well thought out with a clear understanding of who it is intended for. It involves identifying and researching the audience so that the message can touch the right chords. Using message templates or sending generic messages doesn’t work. Understanding the person behind the Web site you are targeting should help identify their interests and create an appropriate message that will elicit the right response.
Link building can be a tedious task that requires time and resources. It is for this reason that small businesses tend to settle for poor quality links that often have little to do with real business. Not only should links be of excellent quality, but they should be appropriate for the type of business you are doing. Using the wrong links can only lead to penalties, so be especially careful when using them.
Filling pages with content, even if it meant using similar content on multiple pages, was a tactic that worked for a time, but no more. The purpose of using similar content was to facilitate keyword targeting, but it’s a bad strategy. Organizations with multiple cities often use the same content for different cities, changing just the city name, but it does enough damage to SEO. A thoughtless use of content leads to poor quality pages that are detrimental to the entire website.
Substance has to be 100% great, if your substance is not one of a kind, then it is useless for SEO.
The fundamental explanation is that when you view an item through a web scanner, it retains a similar substance covered in its list items to provide player results to customers and what they are looking for. Many people have tried to reproduce a great substance from rumored sites to attract traffic to their site, but that trick no longer works.
In case you want to post new scholarly publications on your site and distribute content compiled by others, given that it’s okay, but in case they don’t comply with Google’s guidelines, it’s best not to distribute anything at this stage. Continuous distribution of new content is good for SEO practice, but it’s additionally important to maintain harmony between the content and its quality.
Before allowing visitor posts, remember a few principles :
The substance must be exceptional .
You must fully demand the substance.
Visitor posts must have significant hyperlinks.
Substance must have proper length .
No spelling or punctuation errors .
Links are vital because they help raise rankings, but they are only one of several factors that search algorithms consider when ranking. It would be a mistake to over-rely on links to boost rankings.
Links are like votes, indicating that the public approves of a website about its good quality and ability to convey valuable information.
Organic link harvesting is one of the best practices, and there’s nothing wrong with requesting links following white-hat SEO principles. But it is advisable to stay away from aggressive link building techniques that carry the traits of black SEO, such as getting links through link schemes, buying links, or using some spam tactics.
On-Page Seo Checklist For 2021 🔥 The Complete Guide
🌟 SEO ADVICES 👉 http://darwin-gp.com
If you’re looking for an SEO checklist to help you increase your site’s organic traffic and ranking in Google, you’ve just found it. We’ve put together the definitive checklist you’ll need to be successful in SEO in 2021, covering best practice information and tasks you need to be aware of. Watch this video to the end so you don’t miss the best part! Let’s not talk too much and get down to business.
From the basics of SEO to what you need to know when analyzing your off-page signals, use this as a guide to ensure that your site adheres to best practices and that you are not held back by issues you missed.
The following items are mostly service tasks, but they form the foundation of a successful SEO strategy.
Set up Google Search Console and Bing Webmaster Tools.
The Google Search Console is an important tool that provides you with invaluable information about your site’s effectiveness, as well as a wealth of data you can use to increase your site’s organic visibility and traffic.
Bing Webmaster Tools is a similar platform that simply provides data and analytics for your search engine.
These essential tools allow you to view search terms and keywords that users use to find your site in search results, submit sitemaps, detect crawl errors and more.
If you don’t already have them, do it now and thank us later.
Without the right data, you can’t make good decisions.
Google Analytics is a free marketing analytics tool, which allows you to view data and information about how many people are visiting your site, who they are and how they interact with it.
Google Analytics is pretty hard to beat, but there are some decent alternatives like Clicky .
Just make sure you have a way to track regular search traffic and conversions. The first step is to install Google Analytics code on your site and familiarize yourself with basic SEO reports.
Create and submit a Sitemap file.
The purpose of a sitemap is to help search engines decide which pages to crawl and which is the canonical version of each page.
It’s simply a list of URLs that define your site’s core content to ensure it gets crawled and indexed.
A sitemap tells the search robot which files you think are important for your site, and also provides valuable information about those files: for example, for pages, when the page was last updated, how often the page has changed, and any versions in other languages of the page.
Google supports some different sitemap formats, but XML is the most commonly used. You can usually find your sitemap at https://www.domain.com/sitemap.xml.
Create a Robots.txt file. Simply put, your site’s robots.txt file tells search engine crawlers about the pages and files that web scanners may or may not request from your site.
It is most often used to prevent crawlers from crawling certain sections of your site and is not intended to be used as a way to de-index a web page and stop it from showing in Google.
You can find your site’s robots.txt file at https://www.domain.com/robots.txt. Make sure you already have it.
If you don’t, you need to create one – even if you don’t currently need to prevent any web pages from being crawled.
Several WordPress SEO plugins allow users to create and edit their robots.txt file, but if you’re using a different CMS, you may need to manually create the file with a text editor and upload it to the root of your domain.
Check Search Console for manual actions. On rare occasions, you may find that your site has been adversely affected by the imposition of manual actions.
Manual actions are usually caused by an apparent attempt to violate or manipulate Google’s Webmaster Guidelines – this includes things like user-generated spam, structured data issues, unnatural links, thin content, hidden text and even what’s called pure spam.
Make sure Google can index your website.
It’s not as rare as you think that a website actually can’t be indexed by Google.
You’d be surprised to learn how often sudden website de-indexing is caused by developers accidentally leaving noindex tags in place when moving code from the middle ground to the working environment. Just go ahead and start crawling; if this is blocked, search engines won’t be able to crawl or index your site either.
Double checking that the main pages that should be indexed can be indexed can save a lot of troubleshooting problems if you find problems later.
One of the fastest ways to start your keyword research is to find the terms that work for your competitors. In our opinion, time spent on competitor analysis will not be wasted.
You need to know what your main money keywords are. In case you haven’t guessed, these are the ones that will drive you leads, sales and conversions.
Seo Predictions For 2021 🔥 All What You Need To Know
🌟 SEO ADVICES 👉 http://darwin-gp.com
A good strategist knows that familiarity with the terrain often helps you win the battle. When you look at the big picture and understand all the factors, you can make predictions and gain an advantage. And information is one of the most valuable currencies in the digital age. So as we start a new year, we look to the future. In this video, we explore SEO predictions for 2021 and how companies can benefit from those predictions. Watch this video to the end so you don’t miss the most important things.
Before making SEO predictions for 2021, you need to look closely at the facts.
Approximately 60% of marketers say that SEO attracts more leads than any other digital marketing approach.
More than 70% of marketers cite content marketing as their most effective SEO tactic.
Only 25% of online users view the first page of search results.
Sales experts say organic leads have a 14.6% conversion rate, while outbound leads are only 1.7%.
Up to 80% of people tend to ignore paid advertising in search results.
10% of search queries today are voice queries.
More than 70% of local search queries end up with consumers visiting a store within 5 miles of their location.
Nearly 90% of smartphone users search online at least once a day.
More than 85% of online users use Google Maps to find a company’s location
This may not be breaking news to seasoned marketers, but facts are facts. As for 2020, the coronavirus pandemic definitely marked a historic change. And it affected everyone. So, it makes sense for businesses to reevaluate their approach and tailor their content to the needs of their customers in 2021.
As Google’s algorithm and others get stronger, it will be almost impossible to find a one-size-fits-all solution. So, in terms of SEO predictions for 2021, digital marketing agencies will focus on meeting the needs of online users, not search engines. The reason is simple: once you understand the purpose of the search, it will be easier to give a quality response through content. By examining search results for different queries, you can get an idea of what your strategy needs to meet the needs of the searcher.
What can you do about it?
Shift your focus from bragging about your company and its products to guiding potential site visitors and helping them understand the value of becoming your customers. Use their perspective to create content that acts as an inside voice. Let them be the heroes and your business play a supporting role.
Optimize your website to provide a user-friendly experience. Today’s consumers are more focused than ever on shopping online. So, you need to make sure your website meets standards in terms of page load speed and rendering.
Let the buying process play itself out, not impose itself on shoppers. People are sick of pop-ups and registrations – they want a sense of control over what they buy.
The basic principle of using SEO strategies to generate traffic has long been outgrown. The SEO forecasts for 2021 give more clout to companies that incorporate behavioral analytics into their relationships with existing customers. Visits are no longer enough to give you the online authority you need. As Google evolves faster and faster, keywords are no longer as reliable as they once were.
After 2020, the global economy is in flux, changing influence daily. And since consumer purchasing power has plummeted, the chances of attracting new customers have also fallen. Since most purchases are made online, most consumers will be looking to make safe purchases from companies they can vouch for. Thus, instead of focusing on finding new customers, marketers will be more interested in retaining existing customers through remarketing and attracting trending content. This will be a much safer card to play than chasing new leads by neglecting past leads.
Using search engine optimization to display knowledge graphs and represent your brand as an entity
It is widely known that Google has so much information about each of us that they can create and scale personalized knowledge graphs. Google’s understanding of brand identity will dominate search results. Thus, optimizing your brand’s overall digital presence will become a necessity for you to increase value. Search engine optimization optimizers will need to go beyond simple themes and dive into the concept of e
What can you do about it?
Keyword research still matters – it no longer comes first. Instead, marketers will want to focus their efforts on drawing attention to Google Discover. The only way to accomplish this is to display your entire brand in the knowledge graph. And the right way to do it:
Ensuring your organization is fully and correctly marked up.
Providing a presence in relevant knowledge bases such as Wikidata.
Approving your knowledge panel to use Google posts.
Setting up your profile in GMB .
As a beginner, there must be a simpler way to start generating SEO traffic without having to learn all this on-page code and build links. Today, I’m going to break down the easiest way to get more SEO traffic.
As SEO, eventually you will have to learn on-page SEO and you’ll also have to learn about link building. But when you’re just starting off, the key that you need to remember is content is king. When you have content on your website, you’re going to get more traffic. When you don’t have content on your website, you’re going to get less traffic. Google uses that content to put your website out there.
So when people type in phrases around anything related to your website, your content has a higher probability of showing up. So if you’re a beginner, the easiest way to generate traffic is to start writing content, but not any content, you have to actually write the right kind of content and I’m going to show you how to do that.
First off, I want you to go to neilpatel.com/ubersuggest. And I want you to type in a keyword related to the content you want to write. If you don’t know what keyword report to the content that you want to write, just put it in a keyword related to your industry.
The overview will show me how many people are typing in that keyword within my region, my region being the United States, on a monthly basis. I can see roughly how popular that keyword is. And then I can scroll all the way down to the content ideas. And then I can click view all content ideas. This will show me all the blog post ideas related to the term digital marketing that people are writing on.
And as you can see here, some of them aren’t that great or relevant. Some of them are good. And you just scroll down until you find something that you’re like, all right, I would write on this. So then you click the keywords dropdown and you’ll start seeing keywords, this has given me some keyword ideas on some keywords that I can use.
What I want you to do is go to the keyword ideas report now in the left-hand navigation and you see the term digital marketing that I just typed in. And if that’s one of the phrases, cool. What you’ll want to do is you’ll want to select it and then you want to click add to list.
And you probably don’t have anything here so you’ll want to label your list and then I’ll click a new label. So let’s do digital marketing blog post. All right, I got a label. Add keyword. And this will also give me other terms related to digital marketing. Digital marketing companies probably use a lot.
And then I can just keep going and I’ll keep going down and down and down and then I’ll go to the next page and keep doing this. And as you do this, you want to add those keywords to the list. So I would add it to my digital marketing blog posts list because that’s a blog post I’m writing.
If I go to keyword list and then I click on digital marketing blog posts and I can keep adding more to it, I now have a list of keywords that can potentially be included in the blog post that I ‘ m writing on when it comes to digital marketing or a guide to digital marketing, how to learn it and I can all these terms in there.
Now, granted you won’t automatically rank for all these keywords, but you will rank for a portion of them. And the more you include, the higher probability that you’ll have to rank for at least some of them. And if you’re including keywords that are related to your content and you go top down, what I mean by top down, we’ll go back to the keyword ideas report, when you’re selecting keywords towards the top and then you keep going down, the ones at the top tend to be more popular.
When you also select ones that have a low SEO difficulty score that are in green, those are ones that are easier to rank for. So if you select popular keywords that are easy to rank for, you have a higher probability of ranking for those terms.
And the key here is to create a list for every blog post that you’re trying to create. And don’t keep including the same keywords over and over again. What I mean by that is you don’t want to have 10 posts related to online marketing tools. So you want to keep using new keywords per post.
So you want to do this exercise each and every time you write a blog post. So that way, you’re targeting new keywords that will help you generate traffic. That’s all you have to do to start getting more traffic when you’re creating content, especially if you’re looking for SEO traffic.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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SEO used to be simple, you write an article on a topic and over time you get rankings, you get some traffic. Even if you’re not on page one, it wasn’t that competitive, and you get results. But now with over a billion blogs on the internet, SEO has become super competitive. Just think about that. That’s roughly one blog for every seven people. And the way you get traffic, and the method you use to get those rankings has changed. Today I’m going to break down the painful truth about SEO, and how you can succeed in today’s market.
So how do you get traffic in today’s world? Well, it really is all about the long tail. And I want to show you the Neil Patel blog, so you can see, for example. How to read your website source code, and why it’s important. The keyword here, I’m going after not just website source code, I’m going after reading your website source code.
So let’s type in, how to read website source code. And as you can see here, if you look at the searches, not a ton of searches it’ll load soon enough and you’ll be able to see. But it’s something better than nothing, 10. And then when you look at a term like source code, website source code, you got 480 searches. And if you go after, website code maybe there’ll be a little bit better. You have 8,000 searches.
And the list goes on and on, and if you keep scrolling on the Neil Patel blog, you’ll see this the eight most important conversion rate metrics you should be tracking. 25 marketing books, you should be reading this. One’s a little bit more generic marketing books. You know how to leverage testimonials in paid campaigns. And I’m just showing you how to use testimonials not just in general, but in your paid advertising campaigns. And Google ad-words certified, right or certification, Instagram story highlights on a brand account.
I’m getting very specific with my content. And let’s take this one as an example of Instagram story highlights. So here I’m on Ubersuggest, you can just go to Neil Patel. I’ll actually go neilpatel.com/ubersuggest. And let’s type in the keyword, Instagram story the highlights, Instagram story highlights. And I’m searching in English United States, 3,600 searches per month.
And what I want you to do is start looking for longer tail keywords. So for example, if I have something on, let’s dive a little bit deeper Photoshop, right As you can see here, this article is on Photoshop classes.
And let’s go back to Ubersuggest, and let’s type in photo shop classes Instead of just optimizing for head terms, IEX Photoshop classes. I want you to look for a long tail terms, Photoshop classes online, Photoshop classes near me, Photoshop classes online for free, Photoshop classes for beginners. And there’s other related, you know terms as well.
But as you can see here, I’m going for long tail terms. So what I want you to do as an Ubersuggest is typing keywords that you may be going after. If I type in Photoshop, because a lot of micro marketers needed deal with design tools and editing images for blog posts or social media. You can see that is Photoshop free Photoshop online, download Photoshop, Photoshop remove background, Photoshop elements.
I would start writing articles on all these detailed terms like, how to resize images in Photoshop, how to remove your background using Photoshop. By doing this you’ll generate more traffic, by optimizing for all the long tail terms. And it may not be something that is appealing and is what you want to do.
But that’s how you succeed in the world of SEO today, in which you need a right a lot of traffic, or content around these long tail terms. If you want tons and tons of traffic. And by doing it I’ll show you what ends up happening to your traffic.
If you look here this is the neilpatel.com, Google analytics. I’m going to end up showing you real time stats, let’s click on real time. Hopefully it loads soon, got a lot of data.
Let’s go to global, and let’s go to real time. You can see here 1,962 people on my website, right then right now. All because I’m writing all this long tail content.
That’s how you win in the game of SEO in today’s world.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
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The first thing you should do is ensure that your site structure follows a logical hierarchy.
Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.
You’ll learn how to do organise your site well in the video.
The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.
You’ll learn how to improve your website’s speed in the video.
The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.
You’ll learn how to do this in the video.
#technicalseobestpractices #technicalseo #seo
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In lesson 1.4 of our SEO basics course, you’ll learn how to determine ranking difficulty of a keyword.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
[Playlist] SEO Course for Beginners (by Ahrefs) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
How to Measure Keyword Difficulty and Rank on Google ► https://www.youtube.com/watch?v=jSOq3ysvBk8
Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
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When it comes to ranking in Google, you need to understand who you’ll be up against before you target a keyword. Otherwise, you could be entering a battle you won’t be able to win.
From an SEO perspective, competitors are pages and websites that rank at the top of Google for your target keywords. So that means your competitors can be different for every single keyword you target.
So there are 3 main things you’ll want to consider before you decide to pick a fight. And those are:
► Search intent
► Metrics of the top ranking pages and websites
► Topical authority of the top ranking websites
You’ll learn about all three individual points in the video, plus we’ll create a list of self-check questions that’ll help you make informed decisions in your keyword targeting.
#rankingdifficulty #keywordresearch #seo
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In this video, we’ll go over the basics of SEO and cover things like what it is, why it’s important, and how it works.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
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This is the first lesson of the SEO course by Ahrefs. In this course, you’ll learn the SEO basics, with a heavy focus on execution.
The course is broken down into 4 modules plus this video, which is more of an introduction to the course as well as an SEO 101.
So, this lesson is all about SEO basics. We’ll talk about what search engine optimization is, why it’s important and how Google works.
SEO stands for search engine optimization. And it’s the process of optimizing content to be discovered through a search engine’s organic search results.
If you’re completely new to SEO, then it’s easiest to think of search engines as libraries. But instead of storing books, they store copies of websites and web pages.
So when you search for a query, the search engine will then look through all pages in its index and try to return the most relevant results. And SEO helps demonstrate to search engines that your page is that result.
Now, you might be thinking: why should I focus on SEO when there are so many other marketing mediums?
Well, there are 3 major things that attract marketers to search engine optimization and in my opinion, these 3 things make SEO the best traffic source.
You’ll find out what they are in the video.
To do SEO well, you’ll need to learn how Google works. And you’ll learn all about the concepts of crawling, indexation and its ranking algorithm in the video.
Timestamps:
1:37 What is SEO
3:40 How Google works
4:36 Google’s ranking factors
#seobasics #seo #whatisseo
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