If you’re ready to become an SEO expert in 2020, then join over 1,000 other SEOs inside Gotch SEO Academy: https://www.gotchseo.com/seo-training/
Wondering how to rank on the 1st page of Google? You need a complete SEO strategy.
In this video, I’m going to show you my 4 Pillar SEO strategy that will get you to the first page of Google in 2020.
The key to succeeding with SEO is to have a big picture strategy. You can know all the tactics in the world, but if you don’t have a STRATEGY or process, you won’t be able to get results consistently.
This video gives you the process and framework you need to be successful.
Read the entire guide ➡️ https://bit.ly/2eTfMOV
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💡 RESOURCES
– How to Build Backlinks in 2020 ➡️ https://bit.ly/29PoOGZ
– The Definitive Anchor Text Guide ➡️ https://bit.ly/1Lh6QIh
– WP Engine (20% Discount on 1st Month) ➡️ https://bit.ly/2Gp7bLk
👍 STAY IN TOUCH
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On-page SEO is one of the most fundamental skills you need master if you want better rankings and more organic search traffic.
In this video, I’m going to walk you through my complete on-page SEO checklist for 2020.
It will be the last step-by-step checklist you’ll ever need.
I recommend watching some of the video and then implementing the recommendations right away.
Here’s one thing to keep in mind:
You must go through this on-page SEO process for EACH page you want to rank in Google.
But keep this in mind:
You should only be at this stage of the SEO process if you have already done keyword research, qualified a keyword target, and created a content asset around that qualified keyword.
If you haven’t done so, watch the videos below:
How to Do Keyword Research: https://youtu.be/SaaY-o5EQVk
How to Create SEO Content: https://youtu.be/yNYu1STFk0U
So if you’re excited about mastering on-page SEO, leave a comment below saying “let’s do this”.
Also, if you want a hard copy of my complete on-page SEO checklist go here: https://www.gotchseo.com/on-page-seo-checklist/
SEO in 2020. Has it changed or is it still the same? In this video, you’ll learn the 3 most important things that will determine the fate of your SEO success.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
SEO Checklist: How to Get More Organic Traffic (Step-by-Step) ► https://www.youtube.com/watch?v=taU9P98zfjk
On Page SEO Checklist for Higher Google Rankings ► https://www.youtube.com/watch?v=gDYjjkvtOVo
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
How to Get Backlinks By “Stealing” From Low-Quality Pages ► https://www.youtube.com/watch?v=wPjPjNK-bDM
Simple SEO Strategy: The “Middleman” Method ► https://www.youtube.com/watch?v=433XlvMl508
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Google’s algorithm is always changing. But the one thing that hasn’t changed is what the algorithm is trying to do.
Google’s job is to provide the best search results for any given query. They need to find pages and rank the ones that best match and serve the user’s intent.
And to figure this out, they use hundreds of ranking factors.
So, while new changes will be made to Google’s core algorithm, the fundamentals of SEO haven’t changed.
Instead of chasing algorithms, our job as content creators and marketers is to show search engines that our pages deserve to rank.
Rather than searching for the latest EAT hack or trying to optimize for BERT, you should focus on the 3 most important things that will determine the fate of your rankings.
The first is content. No matter how prolific your writing skills are, you won’t rank unless you’ve gotten your content “right.”
Here are some things to consider:
► Search intent
► Covering the topic in full
► On-page SEO
You’ll learn more about those things in the video.
The second thing is link building.
Links have been and still are one of the strongest ranking signals. And if you want to rank for anything remotely competitive, you’ll need to build them.
You’ll learn what works and doesn’t work in link building in the tutorial.
The last thing is indexation.
Search engines crawl, parse, and store information in a database called a search index. End users are then able to access this information using Google search.
So if your pages aren’t indexed, then it’s impossible to get your site or pages discovered in search.
You’ll learn how to check whether your sites or pages are indexed in the video and ways to get your website indexed if it’s not.
And finally, remember that SEO is all about fundamentals.
Focus on the things that matter most rather than chasing shiny tactics from headlines claiming SEO has completely changed.
Timestamps:
1:38 – Keep search intent in mind
2:37 – Make sure you cover the topic in full
3:40 – Set-up on-page stuff properly
3:58 – Continue building backlinks
4:58 – Pay attention to indexation
#seo #seoin2020 #seotips
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People really overthink and over-complicate SEO. But if I had to break it down to the bare minimum essentials that you need to master in order to get SEO, it wouldn’t be a lot. Today I’m going to break down eight things to master in SEO. Do you know them?
RESOURCES & LINKS:
____________________________________________
The Most On Demand Digital Marketing Skills in 2019 (High-Income Skills to Master) : https://youtu.be/yyitwdk4QmY
Ubersuggest – https://neilpatel.com/ubersuggest/
Rev.com – https://www.rev.com/
Trint.com – https://trint.com/
Problogger Jobs – https://problogger.com/jobs/
Upwork – https://www.upwork.com/
Yoast SEO – https://yoast.com/
Rank Math – https://rankmath.com/
Mailshake tool – https://mailshake.com/
____________________________________________
The first thing I want you to master is studying search results and competitors.
You can use Uber Suggests, you can type in any keyword and we’ll show you not only all the other similar keywords, but I’ll also show you who’s ranking in the top hundred positions. How many social shares they have, how many backlinks they have. How many other phrases that they’re ranking for, heck it even tells you all about their content as well.
The second thing that you need to do is start planning and strategizing.
What are the keywords that you can win versus the ones that are going to be a waste of time? Look, search volume is everything, you need to look at what people are ranking for, and see whether or not that you can replicate those kinds of metrics.
And Uber Suggests, if you look at the keyword ideas report, it tells you how a keyword is. Go after keywords that have an SEO difficulty score of less than 40. Those are easier to rank for.
Uber Suggests will also tell you how many backlinks you need to rank for any given keyword. And that’s integrated within the SEO difficulty score.
The next thing I want to cover is writing.
SEO is all about delivering what people need and doing a better job than anyone else. Writing content is going to be crucial to anyone running an SEO campaign, even if you’re outsourcing it.
The other thing that you need to know is basic HTML.
You’ll need this skill because you need to edit title tags, meta tags, you need to add schema markup like the FAQ schema markup, it’s a great way to get higher rankings. You also need a tracking code on your site like Google Analytics. And then hey, is that traffic converting into conversions, Google Analytics will tell you this. You need to figure out how you can structure your site.
If you don’t know basic HTML, you’re probably going to have to hire a developer.
The next thing you need to learn is analytics.
And remember, SEO is all about providing the best user experience. So you need to look at things like conversion rates per page and channel, bounce rates, time on site, traffic by channel and month over month growth rates. This will all help you determine how you can grow from an SEO standpoint, but from a user experience standpoint as well.
The next one, self-management, SEO is multi-faceted.
If you’re a bit lost, start off with the site audit report within Uber Suggests, because that site audit report will end up breaking down what you should focus your time on first, second, third, fourth, fifth, etc. based on what’s going to have the biggest impact to your ranking.
The next thing you need to do is be willing to constantly learn.
SEO changes rapidly and every day something different can happen to alter your industry, whether it’s Google doing an update, like the medic update, or just a general algorithm change, or hey, you have new competitors who are copying all of your schedules and doing it better than you.
You need to read each and every single day and learn from other people in your industry as well, even if that takes some time out of your day.
Most importantly, you need to write conclusions from your SEO experiments and understand what are the lessons that you can learn from each success and each failure that you have because not everything you’re doing is going to work out.
And last but not least cold outreach.
It’s important to master cold outreach, whether it’s by email, social media, or even phone calls. How do you pique a stranger’s interest and get them to link to you? How do you craft that introduction, that you’re so likable and approachable that people want to converse with you? How do you craft amazing subject lines? How do you persuade other people to take action? These are all skills that you need to master if you want to do well with cold outreach.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
How much does it cost to do SEO? The truth is you don’t need any money. In order to get traffic through SEO, all you need is a bit of sweat equity, invest the time and effort in your business so you can start reaping rewards. Do you want to learn how? Today I’m going to break down how to Win on SEO Without Spending Money, The Penniless Marketer Full Strategy.
So what do you do? Well, yeah, you can go after the competitive keywords and you can include them in your content, but as I mentioned, that shouldn’t be your core focus because you’re not going to for rank them anytime soon.
I also want you to look for keywords that have higher volume because if a keyword has a higher volume, that means you can also potentially get more sales.
And then I want you to look for a keyword that has an SEO difficulty score of under 40 because that means that keyword is going to be easier for you to rank for in the short run.
The second step you need to take is to understand the search intent behind your target keywords.
Generally speaking, when someone is searching for any given keyword, their search falls into one of the following categories.
Navigational. People use this to type the keyword when they’re looking for specific websites they already know.
Transactional. People use transactional keywords when they want to buy something.
Informational. This one people are seeking information for any given topic.
Typically when you’re going after and you’re trying to get sales, you want to try to go after informational keywords or transactional keywords. Those two keywords can generate sales. Transactional will generate them faster. Informational ones won’t be as quick.
The third step is to create a content calendar.
If I were you and I was starting out to push out content, I would start out with something simple like once a week and then go from there. Don’t overwhelm yourself. You can always increase your quantity.
The fourth step before writing each content piece, do thorough research and curation.
How long is their content? How do you make yours more comprehensive? What subtopics are they including in their content? What keywords are constantly appearing? Any videos included in their content? What kind of images are they using to tell their story? What type of data sources are they using? You want to jot all of this down and then start creating your outline from all the rich media that you should include from all the topics that you should cover to all the keywords that you need to cover to all the sources that you’re going to want to use for your research, all the data, stats, and academic papers that you also want to link out to.
For the fifth step, enrich your content with other media types.
I love including videos in my content, infographics, charts, data visualizations. If you don’t have money to pay for a designer, that’s okay.
The sixth step, work on speeding up your website.
Make sure you’re using a CDN like Cloudflare. Heck, you can even do it for free. When you’re on WordPress, you also want to use AMP pages. These AMP pages are great for mobile devices it allows your page to load up super fast. Are you compressing your images? I use a plugin called Smush which works out really well with WordPress to compress images.
The seventh step, use the free SEO tools out there to keep track of your progress and continually improve your website.
From Google Search Console telling you, hey, what should you do to get more traffic? It’ll tell you all the errors that you need to fix. It even tells you webpage load time now and which pages are loading slowly on mobile and desktop so you know what to focus on next.
Step eight, be consistent.
Always stick to your editorial calendar. Publish content around your core strategy. Don’t get caught up in the shiny object syndrome. The strategy is really simple. Just follow everything that I’ve broken down here and you can do well.
Just because something is simple, it doesn’t mean it’s going to be easy. You have to be disciplined at analyzing your work and doubling down on what’s working, right? And I broke this all down so you can do it for free.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
When you think about SEO, the first thing that probably comes to your mind is that it’s time consuming and tough. But the truth is that it isn’t something that has to be incredibly difficult. SEO is mostly about performing specific, simple tasks. In this video, I’m going to teach you some SEO strategies that you can do in just a few minutes a day. These simple strategies can bring you bigger results over the long term than an extensive monthly SEO routine and will also help you save time while increasing your visibility and growing your business.
👉 Want Wes’ 1-on-1 help with your website, or with your digital marketing? Schedule a 60 minute kickstart meeting here: https://wesmcdowell.com/kickstart/
🎬 Register for the FREE On-demand video masterclass training, “Create & Launch Your Own Profitable Client Generating Website!” Just go to: https://wesmcdowell.com/training
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Trying to figure out how to get higher rankings and more traffic? This video will show you how to learn SEO fast and effectively.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Resources
What is SEO? How Search Engines Like Google Work ► https://www.youtube.com/watch?v=R-XxAk8-OXY&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G
SEO for beginners video ► https://www.youtube.com/watch?v=DvwS7cV9GmQ
On-Page SEO Checklist for 2019 ► https://www.youtube.com/watch?v=gDYjjkvtOVo
How to Do Keyword Research for a NEW Website (2019 Tutorial) ► https://www.youtube.com/watch?v=x5IJ0APR0EQ
Keyword Research Tutorial: From Start to Finish (2019) ► https://www.youtube.com/watch?v=OMJQPqG2Uas
Link Building Tutorials (Step-By-Step) ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
A Basic (Yet Powerful) Technical SEO Audit for Beginners ► https://www.youtube.com/watch?v=oJPGa0J6p5Q
How to Prioritize Your Digital Marketing Tasks and Maximize Productivity ► https://www.youtube.com/watch?v=eedeyfy_B-Q
Link Building with Google Sheets: Start Guest Posting in 15 Minutes ► https://www.youtube.com/watch?v=bwYZGWDlQd8
How Long Does it Take to Rank on Google: A Data-Driven SEO Strategy For Faster Rankings ► https://www.youtube.com/watch?v=O75u6p2tD9E
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The world of SEO: a crowded and noisy space where it’s easy to get information overload from many conflicting tactics and strategies.
And if you’re spending the majority of your time reading guides on how to do SEO rather than actually do it, you won’t learn anything.
So, this video will highlight some principles that are critical in learning SEO fast and effectively.
The first thing you need to do is to nail the fundamentals. You need to understand and learn what these fundamentals are before you can generate meaningful traffic to your site via search engines like Google.
What are these fundamentals? You’ll find out in the video.
After you’ve nailed the fundamentals, Sam recommends that you get an internship at a respected SEO agency. You’ll find out why this is the best way to learn, and how you can get an internship at a company you respect in the industry.
Sam also recommends you apply the 80/20 rules to SEO. The 80/20 rule, also known as Pareto’s principle suggests that roughly 80% of the effects come from 20% of the causes. You’ll learn how to apply this rule to your SEO education.
The next thing you should focus on is to refine processes rather than search for shortcuts. You’ll learn how to do this, as opposed to constantly seeking out shortcuts, hacks or the next shiny tactic.
Lastly, soft skills. SEO isn’t always about the hard, technical skills. Soft skills matter too. You’ll learn what these soft skills are, and why they are one of the greatest skillsets that all great SEOs have.
Timestamps:
2:24 – Learn SEO fundamentals
2:47 – Get an internship at a respected agency
4:12 – Apply the 80/20 rule for learning
4:53 – Refine processes rather than search for shortcuts to methodology
5:53 – Build perseverance
7:46 – Prioritize based on the things that are working for you
#learnseo #seo #seobasics
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Want to learn how to do on-page SEO the right way?
Follow our checklist, optimize your pages, and rank higher in Google.
Subscribe ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional SEO Tutorials and Resources
SEO Checklist 2019: Get More Organic Traffic (Step-by-Step)
►https://www.youtube.com/watch?v=taU9P98zfjk&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index=3
How to Rank Higher on Google in 2019 (Step-by-Step Tutorial)
►https://www.youtube.com/watch?v=Rm1MbJneLSI&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm&index=1
How to Write a Blog Post That Actually Gets Traffic
►https://www.youtube.com/watch?v=-kOT39l0omU&list=PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv&index=1
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
►https://www.youtube.com/watch?v=DvwS7cV9GmQ&list=PLvJ_dXFSpd2uHtGoHf8K06ebr-TIrgM0G&index=2
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There are only a few things in SEO which are fully in your control – and on-page optimization is one of them.
In this video, you will learn the 7-step on-page SEO checklist we use at Ahrefs.
1. Learn what “search intent” is, and why it is an important factor to consider when optimizing your pages for a specific keyword.
2. Did you know that a #1 ranking page usually ranks for nearly a thousand other relevant keywords?
Taking that into account, you should look for relevant topics to cover in your content.
We’ll show you several ways to find such topics with.
3. URLs are also an important part of on-page optimization, so make sure you make them precise and descriptive. We’ll show you several examples of what URLs should look like.
4. Your target keyword should be included in three crucial places. We’ll show you where to add those keywords and back this with actual data.
5. In terms of on-page SEO, image optimization is one of the easiest things you can do. See how we got over 5,000 clicks from images alone!
6. Heard of structured data? We’ll show an easy way to add it to your pages.
7. Is your content easy to read? It should be!
Google looks at specific user signals which can affect your rankings, so make sure you check out our tips on improving the readability of your pages.
This checklist works really well for us at Ahrefs, and our recommendations are backed with actual research and data.
Timestamps:
0:41 – Understand and match search intent
2:19 – Increase topical relevance of a page
5:06 – Use short and descriptive URLs
6:41 – Add target keyword into the title, meta description, and H1 tag
7:55 – Optimize images with alt tags
9:07 – Add structured data
10:27 – Make sure your content is simple and easy to read
#onpageseo #seochecklist #seotutorial
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