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This Edureka “SEO Tutorial for Beginners” video will help you learn Search Engine Optimization (SEO) from scratch with examples. You will get to know about powerful SEO tips and how they are important for your business ventures (Blog: https://www.edureka.co/blog/what-is-digital-marketing ). Below are the topics covered in this SEO Tutorial for Beginners:
1:55 Why do you need SEO?
6:02 What is Search Engine Optimization?
12:59 Types of SEO
24:42 How does Search Engine work?
31:46 Tactics and Methods
39:23 How to optimize Keywords?
43:37 Title Optimization
48:42 SEO Tools
59:24 Guidelines
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Complete SEO Tutorial for Beginners Tutorial 2019! I’ll also be showing you how to use Yoast SEO to optimize a WordPress website.
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KWFinder: https://hoganchua.com/get/kw-finder/ (Great for getting Keyword difficulty)
In this video youâll see my exact SEO strategy for 2020.
Hereâs a breakdown of what youâll learn in todayâs new video:
#1: Iâll show you how to do keyword research in 2020. The keyword research game has changed A LOT over the last year or so. Today, you want to find âOpportunity Keywordsâ. I will explain what they are and exactly how to find them in the video.
#2: Youâll learn how to create content that ranks today. Traditional content formats (like list posts) donât work as well as they used to. So if you want to rank on the first page of Google in 2020, you need to change things up. Specifically, you need to make sure that everything that you publish has a âhookâ that will push bloggers and journalists to link to you.
#3: How to build backlinks. Yup, link building is still a super important part of search engine optimization. But the game has changed. Today, itâs all about getting white hat backlinks from authority sites in your industry. And I show you how to build legit links using proven link building strategies.
#4: Skyscraper Technique 2.0. This is a modern-day spin on a classic content marketing strategy. Skyscraper 1.0 still works. But to rank your site for competitive keywords, you need to use The Skyscraper 2.0 approach too.
#5: Lots of advanced SEO tips, examples, case studies and more.
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Should you even bother with SEO anymore? Absolutely! In 2020, the same SEO techniques and SEO hacks that used to work for 2019 are going to change, but if you are prepared for what is changing in SEO you can dominate the future of marketing by playing smart.
In this SEO tutorial video, Eric Siu shares how to grow website traffic in 2020 and some new SEO strategies for on page SEO, SERP domination, and more! 2020 is not just about voice search and podcasting, the marketing tactics that will really move the needle are the omnichannel marketing strategies.
If you want the best growth hacks for 2020 and to master the future of SEO, be sure to subscribe to our channel for more great videos.
Oh, and if you are wondering, what is SEO in the first place – it’s search engine optimization and we have a bunch of great videos on SEO for beginners on the channel.
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Video Transcript:
In this clip, we’re going to talk about how SEO is going to change in 2020 and unfortunately you’re not going to like it, but before we do, don’t forget to subscribe or follow whatever platform you are watching on right now, especially if you enjoy a clips on marketing, entrepreneurship, growth, productivity, and more stuff. You’re going to enjoy it. Check it out. All right, so SEO, here’s what’s happening with SEO right now. If you think about Google, because Google is the largest, they take on the lion’s share of the traffic in the U S and a lot of countries around the world. The problem with this is they’re a publicly traded company. Now their incentives are to make more money for their shareholders. Now it’s no longer just don’t be evil, which was their model in the past. They actually took that off of kind of their, their mission statement or part of their mission and values.
So you think about it now, there’s only so much space. There’s only so much real estate and on a search result page. So it used to be in the past, you know their ads. I remember in high school when, when they started, um, Google ad words, um, the, there was only like one snippet and as crystal clear that it was an ad, right? And now over over the years, now it’s becoming less and less apparent that it’s an ad, right? It used to be highlighted in yellow. It was like crystal clear as an ad and there’s only like one or two of them right now you might see like four or five ads at the very top and you see more ads at the bottom because Google is making a less apparent than their ads and they’re putting more ads on the, on the on search engine result pages, they’re making more money, they’re incentivized to make money, which means the organic results, the SEO results, those are getting pinched down a little bit, right?
So what used to be at the very top above the fold that would get like the lion’s share of the clicks. Now it’s getting pushed down so much that you know these to say like maybe the number one result in SEO might get 25 to 40 to 50% of, of the clicks. Now it’s like, you know, it might go down to like 10% or so. There’s a clip I’m going to show you in a little bit where, uh, when I spoke at the marketing school live conference, I’m, I actually share some data, uh, from, from rand Fishkin, from spark Toro, the search result pages, they’re getting more and more consolidated as become a tougher and tougher to, um, to make SEO work.
New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
Subscribe âș https://www.youtube.com/AhrefsCom?sub_confirmation=1
First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get âfreeâ, âorganicâ traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the âsearcherâs intent.â
Second, you need to show Google and other search engines that your pages are âworthyâ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), youâll learn how to use the âparent topicâ of a term to determine the best keywords to target for your pages.
Youâll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, youâll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as âvotesâ or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because youâve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher youâll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
We also have another playlist on more “advanced” link building.
Thereâs a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.
Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.
With so much information to try and comprehend, starting a new PPC campaign can seem like an impossible task. Luckily for you SEMrush is here to lead you on your way to running the best PPC campaigns possible . Check out our brand new tutorial for how to get started with your PPC campaign! Weâll walk you through the entire process, utilizing several SEMrush tools – including the PPC Keyword Tool, Ads Builder Tool, Domain vs. Domain, and more!
Today you’re going to get access to my complete SEO checklist for 2019.
This is the same checklist I’ve used to get over 300k monthly visitors from Google (mostly from SEO).
Here’s some of the stuff we’re going to cover in today’s video.
First, I’ll show you the 3 SEO tools that I consider (“must haves”). I personally use 15 SEO tools on a weekly basis. But these are the 3 most important.
Then, it’s all about keyword research. Here’s where you learn how to find keywords that your customers search for every day.
Third, I show you how to optimize your site using a handful of on-page SEO strategies.
Next up, we get into some basic technical SEO stuff just to make sure that Google can crawl and index all of your site’s pages.
Finally, I show you how to create content that’s primed to rank on the first page of Google. I also show you how to use white hat link building strategies to build links to that content.
And I wrap up my SEO checklist with a few advanced strategies.
SUBSCRIBE to get higher rankings and more traffic!
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SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020
Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.
You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”
#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.
And the description below is called the meta description.
Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?
Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?
In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?
That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.
So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?
The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”
If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.
But it’s not that simple.
Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.
#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google?
Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.
If you’re not already a user of it, sign up.
It doesn’t cost a dollar. You’re missing out if you’re not using it.
I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.
Take all the keywords you’re getting impressions for and start adding them to your copy.
Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.
The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.
I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?
My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.
Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.
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