How To Set Up EMAIL Marketing for Shopify (Tutorial for Beginners) – Got My First Sale Doing This!

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👉 OMNISEND – Get Started with Email Marketing!
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If you want to go for a paid plan, you can use the code JULIA20 for 20% off on the first 3 months of Omnisend

The Ultimate Shopify Store Checklist is now out! Get it here: https://digitalsuccessjourney.myshopify.com/products/the-ultimate-checklist

How to Set Up and Create Discount Codes in Shopify – Beginner Tutorial:

Welcome! In this video, I’m going to show you how to set up a proper email marketing funnel to grow your Shopify store. If you have no idea about email marketing, stick around, we are going to take it step-by-step. First, I’ll break down the basics of email marketing—what it is and what you can do with it—then I’ll guide you through the entire process step-by-step. This is actually how I got my very first sale on Shopify, so stick around! These funnels are powerful.

This video includes:

Step-by-step email marketing tutorial for beginners
Email marketing for Shopify stores
Email automation for beginners
How to drive more traffic to your online store with email marketing
How to get more returning customers
How to collect emails
How to create a pop-up sign-up form

TIMESTAMPS

00:00 – INTRO

00:17 – Best deal for Shopify

00:30 – Video overview

00:54 – Getting more customers

01:04 – What you can do with email marketing

01:57 – My favorite email marketing platform: Omnisend

02:25 – What can we do with Omnisend?

02:48 – Getting started with Omnisend

03:03 – Installing the app

03:22 – Branding customization

03:51 – Recommended steps in Omnisend dashboard

03:56 – First step: Collect subscribers

04:42 – Customizing pop-up template

05:00 – Collecting first names

05:23 – Adding image to the pop-up

05:48 – Gamified pop-up: Wheel of fortune

06:12 – Setting up discounts in the wheel of fortune

06:48 – Changing pop-up title

07:11 – Automation options

08:07 – Timing options: When pop-up will appear

09:42 – Targeting settings: Who will see the pop-up

10:05 – Visibility: Devices pop-up will appear on

10:15 – Frequency: limiting how often the pop-up can appear

10:31 – A/B testing different pop-up versions

10:43 – Phone number pop-up

11:16 – Customizing thank you message

11:38 – Second step: Create welcome workflow

12:06 – Editing first workflow

13:17 – Customizing the email

14:30 – Third step: Launch abandoned cart workflow

15:23 – Abandoned Checkout & Cart workflows

15:55 – Editing Abandoned Checkout workflow

16:59 – Fourth step: Drive traffic to your store with an email

17:13 – Choosing campaign type

17:25 – Creating email campaign

17:50 – Choosing a template for the campaign

18:03 – Customizing email template

18:21 – Ready email preview

18:29 – Selecting email recipients: ‘All subscribers’ or ‘segments’

18:34 – Creating a segment

18:50 – Choosing from pre-built segments

19:38 – Adding reviews to the store

19:53 – Omnisend free plan overview

20:12 – Omnisend paid plans

21:28 – Shopify’s best deal

21:40 – OUTRO

Shopify SEO Optimisation (a Beginners Guide)

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Most Shopify stores don’t have great SEO.

This means they’re missing out on organic traffic, Google rankings, and most importantly, sales.

Whether you’re new to Shopify, or you’re just looking to build on your skills, this video is jam-packed full of info to help you improve your Shopify SEO.

Today’s video covers:

➡️ Category Pages
➡️ Product Pages
➡️ Blog

This video also covers behind the scenes optimisation including;

➡️ Homepage Meta Data
➡️ Image Optimisation
➡️ Site Map
➡️ Heading Tags
➡️ URL Canonicalisation
➡️ Schema

⏲ Timestamps

00:00 — Intro
06:40 — Category Pages
14:11 — Product Pages
18:03 — Blog
22:57 — Behind the Scenes Optimisation
32:22 — Action Plan & Checklist

🔗 Mentioned Links / Resources

Shopify ➡️ https://www.shopify.co.uk/

Gymshark ➡️ gymshark.com

Fashion Nova ➡️ https://www.fashionnova.com/

ColourPop ➡️ https://colourpop.com/

Raycon ➡️ https://rayconglobal.com/

SEO, JSON-LD, Schema by Webrex Studio ➡️ https://apps.shopify.com/breadcrumbs-schemas

Rich Results Test ➡️ https://search.google.com/test/rich-results

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📺 How to Increase Your Ranking, Traffic, and Leads/Sales

How To Increase Your Ranking

How To Increase Your Traffic

How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u

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Request a review and we’ll show you how to increase them all.

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📧 Get in Touch

Have a question for our team?

Email us at office@exposureninja.com

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👋 Who Are Exposure Ninja?

Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #eCommerce #ShopifySEO