How to get email marketing right?
My emails have an open rate in excess of 20%. I know a lot of businesses struggle with low email open rates – 5% of lower.
What is that they are doing wrong?
One major reason is relying on purchased or third party email database.
Third party or purchased email databases are a thing of the past.
You got to work with first party email data. You need people who opt-in to receive your emails.
How?
There are several ways. Some include:
– offering free templates
– providing industry specific research data
– offering discounts to subscribers etc.
If you need to work on a strategy for your business, please comment below. Or you may visit my website and send me a message from the contact page.
Thank you!
Nitesh Verma
Small Business Coach
