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smm
What Does a Social Media Manager ACTUALLY Do? Social Media Management for Beginners
Wondering what a social media manager really does? If you’re looking to become a social media manager, my social media management for beginners series is for you! The Social Media Management Accelerator is OPEN! https://courses.latashajames.com/courses/smma Become the social media manager you’ve always wanted to be with this interactive course.
FREE social media strategy checklist: https://view.flodesk.com/pages/615213a0bc3eea86ee42f324
HubSpot Make My Persona: https://hubspot.com/make-my-persona
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you’ll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial
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0:00 – My social media management story
1:53 – Social media strategy
3:32 – Content pillars
6:05 – Platform setup and optimization
8:18 – Publishing social content
11:46 – Content creation and direction
12:39 – Engagement
15:51 – Reporting on success
17:50 – FREE SMM Strategy checklist
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This video is not sponsored.
#SocialMediaManager #Freelancer #Entrepreneur
Pay Per Click (PPC) vs Social Media Marketer (SMM) Jobs in 2022
What is #SMM, #PPC, #SEM, and how can you choose between those career paths? When considering Pay Per Click (PPC) as a career, the next step is picking social, search, or programmatic. Digital marketing is a growing industry with opportunities in technical ad buying and social media strategy.
Table of Contents
↳ 00:00 Intro
↳ 01:35 SMM: Social Media Management
↳ 02:33 SMM: Social Media Marketing
↳ 04:21 Organic vs. Paid Media
↳ 04:41 PPC: Pay Per Click
↳ 05:30 Display & Programmatic Buying
↳ 06:07: Flirty and fun black screen
↳ 06:08 SEM & SMM Overlap
↳ 08:02 Search or Social Marketing first?
↳ 10:57 Marketability of Search/Social Engine Marketing
↳ 13:30 Moving out of the platforms
↳ 14:50 Book Recommendations
↳ 16:47 Path Recommendation
↳ 18:55 Most important part of the episode
SubPrime Attention Crisis by Tim Hwang: https://us.macmillan.com/books/9780374538651/subprimeattentioncrisis
Socialnomics by Eric Qualman: https://socialnomics.net/
Paid Attention by Faris Yakov: https://www.amazon.com/Paid-Attention-Innovative-Advertising-Digital-dp-1398602523/dp/1398602523/ref=dp_ob_title_bk
What’s more important, smm or ppc? What’s better? That’s really up to your skill set. We’ll talk about social media marketing, marketing agencies, social media management, search marketing, and everything in between.
