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Work With Andy 1ON1 ($5000+ Budget) – https://www.AndyMai.org/1on1
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• Andy Mai Clips – https://youtube.com/channel/UCSuoXaFunp1uqNnQk3h482g
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Something is about to change in social media. Are you ready for it? Hey everyone, I’m Neil Patel, and this will completely change social media marketing in 2022 if it already hasn’t.
Lots of companies couldn’t rely on foot traffic anymore to generate revenue because of the lockdowns and social distancing. This led to a huge explosion and demand for digital marketing and social media is one of the best channels for businesses to leverage.
Sprout’s Social’s 2021 index found that nine out of 10 consumers will buy from brands that they follow on social. 86% will choose that brand over a competitor and 85% will buy from that brand more often. So our competition is expected to grow, so as consumers willing to use this marketing channel to make buying decisions.
You can expect social media to get even more competitive over the coming year. And as companies start getting better and more competitive in social media marketing, you’ll have to compete for attention far more than before. So here are some things that you can do to compete on a level playing field.
According to Sprout Social, there are a few key factors that’ll differentiate you from your competition.
The first one is, to respond to customer service questions in a timely manner. You need to demonstrate responsiveness and answer the customers in a timely fashion.
Next, demonstrate an understanding of what they want and need. So what do people want and need? And as you go about creating content, you should keep customers in mind because it’s all about servicing them and providing stuff for them.
A good way to measure this is by looking at different content pieces and seeing which one gets the most engagement. Whether it’s the format, the message type itself, the content type, whether it’s video or text, it’s always good to see what stands out and gets more engagement. As you discover the types of content that tend to perform well, just do more of them.
Next, I want you to create more culturally relevant content. Today, we can see more and more brands creating content around cultural events that mobilized people’s attention like Black Lives Matter and the Me Too movement, and even some mainstream sports events like the Olympics.
You should be listening to what’s drawing your audience’s attention and create content that resonates with those topics. That includes putting out user-generated content because user-generated content is amazing. Do you want to spend all your time sitting in front of a keyboard writing content when other people can do it for you? That’s the example of user-generated content. I also want you to create educational content about the products or services that you’re offering. This is where this is the difference between selling and showing up. Look selling is great, but you want to show up and have that generate sales for you. When it’s about your product, it shouldn’t just be about, hey, let me go and sell this. It should be about educating and putting things first for others.
So it’s like, you want to tell people, hey, engage with me. Just like, I’ll tell you right now, check out my profiles. My Neil Patel ones on Instagram, my NP digital ones. And this is obvious, but when you tell other people to engage with you and brands forget to do this, you’ll get way more engagement from your audience.
And you should be actively engaging with them by answering their comments, their questions, even looking at their profiles and responding and engaging their webs on Instagram or Facebook, or even adding stories or tagging people. This will all help you do better.
â–º If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
â–ºSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
â–ºFind me on Facebook: https://www.facebook.com/neilkpatel/
â–ºOn Instagram: https://instagram.com/neilpatel/
The big thing is, when you’re thinking about social, how can you end up creating a system to create content at mass scale and think of this piece of content as experiments? Not all the same type of content, different types of content. And then you can end up figuring out what’s going to hit and what’s not.
7 Social Media Hacks That’ll Make Your Business Grow Faster | Neil Patel: https://youtu.be/3x9AWh7g1YQ
Can Social Media Still Bring You ANY Website Traffic in 2021: https://youtu.be/PVby6g0XEsA
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If you look at the opportunity right now, podcasting is booming, very little competition, adoption rates going through the roof. But when you look at podcasting, if you don’t like doing audio, you don’t like doing interviews, don’t force yourself to do it. There’s a lot of different channels out there. And if you want to do video instead, do video. If you want to do text-based content, instead, do that. You want to do audio only do that.
Like it literally is up to you. And it doesn’t always have to just be one or the other. You can also repurpose. If I do a text-based piece of content, I don’t like video. I can have someone on my team repurpose it and make it into video. Or I can have someone else on my team create a podcast out of it if I don’t like to do audio.
It’s not about should you get into video or not? You should get into video. You should get into podcasts. And you should get into text-based content. The question is, are you the right person to do it? Do you need to partner with someone? Do you need to hire someone? There’s many different solutions, but you should use them all.
The web’s gone omnichannel. If you want to do well these days, you can just do SEO or content marketing or social media marketing. You have to go omnichannel, leverage all the platforms.
And the more people you outreach to, the more likely someone’s going to say yes. Now I, myself don’t see myself as an influencer or someone who’s successful or anything like that. But you outreached to me. I said, yes.
The one thing I always just tell people is, especially if you’re going to get into the influencer game, you don’t have to flash to do well. I think flashing is overrated. Just be yourself. And if people accept you for who you are, great. If they can’t, then that’s their loss because they’re missing out on getting to know amazing person.
â–º If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
â–ºSubscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
â–ºFind me on Facebook: https://www.facebook.com/neilkpatel/
â–ºOn Instagram: https://instagram.com/neilpatel/
Get certified for free in social media: https://bit.ly/2ZFk6Gi
This video is from the recently updated social media certification course, which is free in HubSpot Academy.
The world of social media has changed quite a bit in recent years. It used to be that if you published a message on a social channel your audience would see it. But now, with so many users and so many posts, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a channel just to share content. Clicks are no longer easy to acquire.
This means that it’s time to shift focus and start looking at social media as what it’s best used for — building meaningful one-to-one relationships. It’s quite simple, really. Listen to and engage with your customers and prospects directly. People want to talk to people, not brands. They want to engage directly with individuals, and the world of social media is the best place to do just that.
The good news is that this type of engagement is often the most rewarding. Individuals who engage with you on social are likely to trust you more, have deeper loyalty, and be more likely to recommend your products and services to others.
Engaging directly with your audience is the heart of your social media strategy. It’s the feel good, let me take care of you, let’s work together strategy.
