social media strategy

The Future Of Social Media Is Here

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Work with me: https://skool.com/wavyworld
Use Sandcastles to grow 10x faster on social media: https://sandcastles.ai

In this video, I breakdown the most interesting trends (and opportunities) happening in the world of social media. There’s an AI revolution afoot

RESOURCES MENTIONED:

• Join my free community for business owners – https://skool.com/wavyworld
• Use Sandcastles to play social media on easy mode: https://sandcastles.ai

Video Time Stamps:
0:00 Intro
0:38 The AI Content Revolution
6:15 The Shift to Raw and Long(form)
13:58 The Emergence of The Super Duper Niche
19:36 Storytelling is Hot
22:16 In-House Brand Content Factories
24:56 Summary

————————-
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for entrepreneurs & business owners to improve at content. Currently at 38,000+ members, 65+ free trainings
• Content Department (https://content.game) – If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Try my short-form supertool free (research + ideas + hooks + scripts + formats) – https://sandcastles.ai
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) – https://lu.ma/sfa-hooks
• Hire my short-form video editors – https://forms.gle/TAYRJkV116Q5xois9
• Join my Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Join my YouTube Academy For Business Owners (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

You’re Not Ready for the Next Phase of Social Media

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Grow 10x faster on social media with Sandcastles (research + ideas + hooks + scriptwriting): https://sandcastles.ai
Join my free community for business owners learning content (30K+ members, 65 free tutorials: https://skool.com/wavyworld

In this video, I walkthrough the 6 biggest social media trends that I see coming in the next few years. The first one was my prediction that we will get new social platforms in the next few years. I recorded this a couple days before Sora 2 came out. Whaddaya know

RESOURCES MENTIONED:

1. Sandcastles (social media supertool): https://sandcastles.ai
2. Sandcastles Tutorials/Demos: https://help.sandcastles.ai/
3. Cult-Brand Video: https://www.youtube.com/watch?v=auPtvaoibgk
4. Brand Social Team Video: https://www.youtube.com/watch?v=Vcqgw5zWtDQ
5. WavyWorld (free content community for business owners): https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:39 Trend #1: New Social Platforms
6:49 Trend #2: Creator Moats
9:54 Trend #3: Sticky Personal Brands
12:51 Trend #4: Quality vs Quantity
21:01 Trend #5: Test Is Best
23:57 Trend #6: Content R&D Teams
25:40 Summary

————————-
BEST FREE CONTENT RESOURCES:
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for entrepreneurs & business owners to improve at content. Currently at 33,000+ members, 65+ free trainings
• Content Department (https://content.game) – If you want to get an edge & learn about content trends/formulas before everyone else, I share everything here for free

SHORT-FORM VIDEO TOOLS & PROGRAMS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My Short-Form Content Platform (research + ideas + hooks + scripts + formats) – https://sandcastles.ai
• Take my Short-Form Hooks Masterclass (2 hours long, comes with 37 pages of notes and 400+ hook database) – https://lu.ma/sfa-hooks
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO TOOLS & PROGRAMS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

Social Media Is About to Change Forever (and nobody even realises)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI scriptwriting assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown 8 social media and content trends coming over the next few years and the tactical opportunities with each that business owners can use to take advantage.

RESOURCES MENTIONED:

1. Content Department Newsletter – https://content.game
2. WavyWorld (free content community for business owners) – https://skool.com/wavyworld
3. JT Barnett (hire a Creator-In-Residence for your brand) – https://forms.gle/M7YxQjW5URhQYSzUA
4. Sandcastles – https://sandcastles.ai
5. Sandcastles Affiliate Program Waitlist – https://forms.gle/qEuAwBzMjX2Yg4Hr7

Video Time Stamps:
0:00 Intro
0:37 Shift 1: Social Brand Strategy (From Art Exhibits to TV Networks)
8:21 Shift 2: AI Influencers
11:44 Shift 3: The Great Divergence
14:12 Shift 4: Creator-In-Residence
16:01 Shift 5: Long-form Content Formats
18:37 Shift 6: Future of Devices
20:49 Shift 7: Future of Product Development
22:57 Shift 8: Worldbuilding
22:49 Tactical Strategy 1: Launch For Coverage
26:51 Tactical Strategy 2: Affiliate Bootcamp
28:04 Summary

————————-
BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for creators & entrepreneurs to get better at content together. Currently at 24,000 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool – https://sandcastles.ai
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

Social Media Isn’t Hard. It’s Misunderstood.

by

Register for my short-form hooks workshop (limited spots available): https://lu.ma/sfa-hooks
Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI scriptwriting tool (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown 5 uncommon learnings about social media that held me back from growth and monetization. Knowing these will help you start crushing more.

RESOURCES MENTIONED:

• WavyWorld (free content community) – https://skool.com/wavyworld
• My AI scriptwriting tool (try free) – https://sandcastles.ai
• Hire my Video Editors – https://forms.gle/TAYRJkV116Q5xois9

Video Time Stamps:
0:00 Intro
0:41 Uncommon Learning 1: Social media is not social
6:42 Uncommon Learning 2: Virality is a trap
10:27 Uncommon Learning 3: Fish where the fish are
12:29 Uncommon Learning 4: Islands vs Ecosystems
16:02 Uncommon Learning 5: Value doesn’t accrue at the media layer
18:43 Summary

————————-
BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool – https://sandcastles.ai
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

LONG-FORM VIDEO POWERUPS (YOUTUBE)
• Hire My Ideas & Packaging Team – https://forms.gle/5SRPsikwE3RR21Ep8
• Hire My Thumbnail Designer – https://forms.gle/GJp2XmUmVM9dxZzYA
• Use My YouTube AI Scriptwriter Tool (Waitlist) – https://forms.gle/ZYE6zf2RDyJahyDC8
• Hire My YouTube Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
Follow me (1M+: followers)

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• LinkedIn: https://www.linkedin.com/in/kallawaymarketing
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway
• LinkedIn: https://linkedin.com/in/kanekallaway

How to Blow Up on Social Media (even if you don’t have time)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI short-form assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the full process for growing on social media even if you don’t have time. I walkthrough the full short-form video workflow to share helpful tips, tools, and team members that can help you build a content operation that scales.

WavyWorld: My free short-form community for creators & entrepreneurs. 15K creators & entrepreneurs learning how to level up their videos. Here’s a free invite link: https://skool.com/wavyworld

Short Form Academy: My premium academy designed to help serious business owners build content machines that converts attention into dollars. Invite-only waitlist: https://shortform.academy

RESOURCES MENTIONED:

Short-Form Video Tools:
1. Idea Mining: VIP Waitlist – https://forms.gle/JEmJUx94jxC3J4DT8
2. Idea Research: https://app.sandcastles.ai
3. Scriptwriting: https://app.sandcastles.ai
4. Recording: 4 Studio Gear Lists – https://www.content.game/c/gearlists
4. Recording: Heygen – https://heygen.com
5. Editing: Best Editing Tools – https://www.content.game/c/editingtools

Short-Form Video Roles (Team):
1. Content Researcher – https://forms.gle/9WLyjQFakPKYwJ2h7
2. In-House Creator – https://forms.gle/aegvWsykk9iHSDAv8
3. Editor – https://forms.gle/oYo2Jofrt4E4p5wY6

Video Time Stamps:
0:00 Intro
0:44 Approach for growing on social media
1:48 Short-form video core workflow
2:57 Short-form video base layer
7:52 Short-form video tools layer
17:59 Short-form video team layer
23:36 Prioritization for scaling

Other Helpful Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

3. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

How to ACTUALLY Grow on Social Media in 2025 (Evidence-Based)

by

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI storytelling assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the evidence-based 3 step framework for actually growing on social media.

As always, I tried to dissect this into the simplest component parts and explain tactics and theory for how to execute against each.

I’m telling you, the bar is so low. If you can just focus on serving a single audience with consistently valuable videos, you can change your life in 12 months.

WavyWorld (My free short-form community for creators & entrepreneurs): If you’re interested in learning how to level up your own videos, I made a free community with videos like this one. Here’s a free invite link: https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
1:17 Step 1a: Why videos?
3:18 Step 1b: What is a “valuable” video?
4:37 Step 1c: Where do valuable ideas come from?
5:46 Step 1d: What is a “single audience avatar?”
7:54 Step 1e: What is the “Triangle of Consistency?”
10:49 Step 2a: What is The Fan Funnel?
13:44 Step 2b: What are 5 ways to turn strangers into superfans?
17:36 Step 3: How to activate the algorithm to help you?
20:18 Bonus: What are the 3 reasons why you’ll fail?

Other Top Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

3. I’m building an invite-only academy to help business owners build a content machine that converts attention into dollars. Sign-up here: https://shortform.academy

4. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

How To Approach Social Media Marketing in 2024

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Today’s video is an interview I did on Carolina Millan’s podcast, I dive deep into the science of content creation and the best ways to approach social media in 2024, we also chat about A.I, deep fakes, and why the blockchain’s role will be crucial in an A.I. world. Hope you enjoy and don’t forget to leave your thoughts in the comments!

Timestamps:
0:00 – 0:50 Intro
0:50 – 3:00 Putting yourself in a position to succeed
3:00 – 5:48 How to find your “why”
5:48 – 16:10 How to approach social media in 2024
16:10 – 24:02 What’s in store for VeeFriends after VeeCon?
24:02 – 26:12 Day Trading Attention book
26:12 – 31:42 A.I, deepfakes and the blockchain
31:42 – 34:23 Advice on time management
—
Thanks for watching!

Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: https://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: https://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: https://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: https://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: https://www.garyvee.com/dailyvees
—
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Finally, a stress free social media strategy (THAT WORKS).

by

Download the YouTube Playbook here: https://bit.ly/eod-youtube-playbook

Tired of stressing over your social media strategy? Here’s a stress-free approach that actually works! Perfect for 2024 and beyond.

//LINKS MENTIONED:
iPhone Mic: https://urlgeni.us/amzn/gear-mic-iphone
Shotgun Mic: https://urlgeni.us/amzn/eodmovoshotgunmic
Talk with Instagram: https://youtu.be/_VBhEpu3hnU?si=XGhYiujAXar-M5tP

// Subscribe to my Substack Newsletter! — Simply Put with Erin On Demand https://substack.com/@erinondemand

// LET’S CONNECT ON INSTAGRAM:
-IG: https://urlgeni.us/instagram/erinondemandig

// S U B S C R I B E
New Videos Every Week

// F O L L O W
Website | www.erinondemand.com
Facebook | Erin On Demand
Twitter | @ErinOnDemand

//P.O. Box
29488 Woodward Avenue # 256
Royal Oak, Michigan 48073

—
//GEAR I LOVE
CAMERAS
– Nikon Z 30: https://urlgeni.us/amzn/nikonz30
– Nikon Creator Kit: https://urlgeni.us/amzn/nikonz30cameracreatorkit

TRIPODS:
– Manfrotto Tripod – https://amzn.to/3VAG7CX
– Overhead tripod: https://urlgeni.us/amzn/eodoverheadtripod (great for cooking/ tabletop vids)
– Joby Travel Grip Tripod: https://urlgeni.us/amzn/eodjobytripod
– Vlog Grip/Travel Tripod: https://urlgeni.us/amzn/eodmanfrottovloggrip

MICS
– Rode Videomicro: https://bhpho.to/3TT4haz (shotgun mic to put on top of vlog cam)
– Movo Shotgun Mic (same as above but cheaper and just as good): https://urlgeni.us/amzn/eodmovoshotgunmic
– Rode Wireless Go: https://urlgeni.us/amzn/eodrodewirelessgo
– Rode Lavalier (black): https://urlgeni.us/amzn/eodrodelavmicblack
– Rode Lavalier (white): https://urlgeni.us/amzn/eodrodelavmicwhite

EDITING SOFTWARE: (Make sure you take advantage of free trials!)
– FinalCut Pro: https://www.apple.com/final-cut-pro/

If you’re wondering why your YouTube channel won’t grow, watch this video for tough love and tips on how to grow on YouTube!

How To Do Social Media Marketing The Right Way l The Hustle Daily Show

by

In today’s video, I’m excited to dive into the insights behind my new book, Day Trading Attention. I’ll be sharing my thoughts on the importance of understanding and leveraging social media for brand building and sales in today’s digital world. We’ll explore how marketing has evolved from traditional methods to the dynamic, fast-paced environment of social media, and why it’s crucial for brands to be authentic and contextually relevant.

I’ll discuss the role of AI in content creation, and how influencers can eclipse traditional corporations. I’ll also reflect on my journey, the challenges of staying ahead in the industry, and the future of VaynerMedia. Whether you’re a seasoned marketer or just starting out, this video offers valuable advice and strategies to navigate and thrive in the ever-changing landscape of social media marketing.

Check out my new book – Day Trading Attention: https://garyvee.com/dta

Learn more about The Hustle Daily Show:
YouTube: @TheHustleChannel
Instagram: https://www.instagram.com/thdspod/
—
Thanks for watching!

Join My Discord!: http://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees
—
Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.

Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books. In his seventh book, “Day Trading Attention” (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. “Day Trading Attention” equips readers with essential skills to succeed in today’s dynamic digital world. Gary also announced his first children’s picture book, based on his VeeFriends characters, titled “Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children’s empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary’s life ambition is to buy the New York Jets.

What Social Media Platforms To Focus On In 2024 l Marketing Against The Grain

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Today’s video is my interview on the Marketing Against The Grain podcast with Kipp Bodnar, CMO of HubSpot, and Kieran Flanagan, SVP of Marketing at HubSpot. We discuss the central role of attention in marketing and how it shifts across platforms, the value of engaging comments as a marketing tool, and much more. Hope you enjoy this one!

Check out my new book – Day Trading Attention: https://garyvee.com/attention

Learn more about Marketing Against The Grain:
YouTube: @MATGpod
X: https://x.com/matgpod
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Thanks for watching!

Join My Discord!: http://www.garyvee.com/discord
Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches
Gary Vaynerchuk’s thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company’s CEO l DailyVee: http://www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, business, and the internet.

Known as “GaryVee,” he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary’s approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.

This year, Gary will unveil two new books. In his seventh book, “Day Trading Attention” (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary’s expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the “TikTokification of Social Media,” where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. “Day Trading Attention” equips readers with essential skills to succeed in today’s dynamic digital world. Gary also announced his first children’s picture book, based on his VeeFriends characters, titled “Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children’s empathy – a crucial skill for their future success.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits — which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.

Gary is also the founder and creator of VeeCon – a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally.

Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.

Gary’s life ambition is to buy the New York Jets.