Social Media Marketing Strategy For Businesses In 2024

Today’s video is a Q&A and a fireside chat I had at Palmer’s Marketing and Sales Summit. I dive deep into the importance of having a solid social media marketing strategy for 2024, the new world of consumer attention and marketing in a 2023-2024 world. We also discussed AI and my thoughts on other emerging tech. This video is full of marketing tips to take your business to the next level, and I hope you enjoy it!

0:00 – 0:50 Intro
0:50 – 6:42 What changes are on the horizon for retail
6:42 – 11:38 The concept of day trading attention
11:38 – 13:39 Creative commerce
13:39 – 19:08 The impact of AI on business
19:08 – 22:37 Biggest mistakes companies make on social media
22:37 – 24:50 Finding your ways to use AI
24:50 – 28:56 Why you need to market your business every second
28:56 – 31:38 How to change people’s minds about new technologies
31:38 – 36:00 How to Take advantage of new platforms and trends
36:00 – 38:48 The importance of posting organic content
38:48 – 43:35 Investing in emerging influencers & talent
43:35 – 45:12 How brands are using AI today

Thanks for watching!

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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether it’s emerging artists, esports, NFT investing, or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart – he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, London, Mexico City, and Singapore. VaynerMedia is part of the VaynerX holding company, including Eva Nosidam Productions, Vayner3, Gallery Media Group, The Sasha Group, VaynerSpeakers, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy, and Empathy Wines. Gary guided both Resy and Empathy to successful exits – which were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, Co-Founder of VaynerWATT, and Creator & CEO of VeeFriends. In addition, Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.

In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels, which have more than 44 million followers and garnish over 173 million monthly impressions/views across all platforms. His podcast, “The GaryVee Audio Experience,” ranks among the top podcasts globally. He is a five-time New York Times Bestselling Author and one of the most highly sought-after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

55 Minutes of Social Media Content Strategy for Entrepreneurs

In this episode, Alex Hormozi talks about how he gained 1,000,000 followers in 6 months! ****** WATCH THE FREE ONLINE CLASS with the top 21 video marketing secrets from top creators and business owners! ✅ CLICK HERE 👉 http://21VideoTips.com

FREE ON-DEMAND CLASS 🎯 Learn 3 Secrets for Growing Your YouTube Channel in 2023: http://ThinkMasterclass.com

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#thinkmedia #alexhormozi

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Biggest Social Media Marketing Trends for 2023

Breaking down the top three social media marketing trends you need to know about in 2023, from AI to… Facebook?!
FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox

The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you’ll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial

find me here!
» podcast: the freelance friday podcast
http://bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
http://instagram.com/thelatashajames
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» tiktok: @thelatashajames
http://tiktok.com/@thelatashajames

my business email: hey@latashajames.com

SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9

Disclaimers:
This video is not sponsored.

0:00 – hi I’m back!
0:30 – artificial intelligence
2:10 – ai tools I actually like
5:26 – facebook
9:26 – video marketing

You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.

#SocialMediaManager #Freelancer #Entrepreneur

How To Market Your Business On Social Media

If you think simply posting on social media is considered marketing, then you might want to reassess your strategy! There are proven ways to give you much better results from your social media marketing strategy for your business! In this video, I’ll tell you everything you need to know on how to market your business on social media and grow your business with organic social media strategies in 2023. So, if you’re ready for some proven strategies for growing your social media and growing your business, then check out this video.

Resources Mentioned In The Video:
========================
👉🏻 Get the 4 Steps To Turn Your Message Into A Leads & Fame Machine For Your Business Using Organic YouTube – https://bit.ly/3PD5bUO

Paid Ads Are Dead. Want hot leads from YouTube RIGHT NOW?
Join the Most Active and Engaged Facebook Group for Businesses
Leveraging YouTube For Leads And Fame:
https://bit.ly/ytlmfb

Key Moments in this Episode
========================
00:00 Intro – Social Media Marketing
00:41 What Are The Objectives Of Social Media Marketing
02:55 Why An Effective Social Media Marketing Strategy Is Important
04:06 How To Market A New Business On Social Media
05:19 Story Inventory For Captivating Social Content
07:30 The Art Of Storytelling
08:37 How To Land Clients For Social Media Marketing
10:01 Building Know, Like, Trust With Your Audience
10:53 80/20 Rule In Social Media
11:37 How Can Social Media Marketing Boost Sales And Customer Loyalty
11:48 Free Training!

What To Watch Next:
========================
What Are The Advantages And Disadvantages Of Internet Marketing?

Resources For Ambitious Entrepreneurs:
========================

👉🏻 Get the 4 Steps To Turn Your Message Into A Leads & Fame Machine For Your Business Using Organic YouTube – https://bit.ly/3PD5bUO

ABOUT MARLEY JAXX
========================
Marley Jaxx: CEO of Jaxx Productions, and business acceleration coach. We work with our clients to create an evergreen content machine and predictable cashflow system inside their business. AKA: The most PROVEN, guru-hidden, cashflow system, built on EFFORTLESS high-ticket customer ascension.

Our expansive marketing services act as a catalyst for business growth, allowing entrepreneurs who embrace the content machine and cashflow systems to reach 6, 7, 8 figures of revenue.

Jaxx Productions

Home

TOOLS I RECOMMEND:
========================
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The 5 Biggest Social Media Trends in 2023

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The Supercharged Mastermind is exclusively for 6 and 7 figure Creator CEOs who are in the info/knowledge space selling coaching, consulting, or online courses who want to build a content machine, earn more income, and grow an authentic industry leading brand.

◽️◽️◽️◽️◽️◽️

The 5 Biggest Social Media Trends in 2023

In this video, I shared where social media is headed this 2023 and ways on how you can grow your business this year.

This video will cover:

✅ The next phase of content creation and individualistic branding
✅ How social media users evolved in consuming content
✅ Ways on how you can differentiate yourself from other Creator Entrepreneurs
✅ How you can future-proof your brand and business this year and beyond

… and so much more!

◽️◽️◽️◽️◽️◽️

Creators Featured:

Jenna: https://www.tiktok.com/@the_autistic_ceo
Rich Cardona: https://www.instagram.com/richcardona_/

◽️◽️◽️◽️◽️◽️

🔥 RESOURCES I CREATED FOR YOU!

⚡️💻 Notion Content Planning Dashboard:
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⚡️💻 100 Content Ideas Vault:
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⚡️💻 Youtube Scripting for Success Vault:
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⚡️💻 Business Results Workshop:
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◽️◽️◽️◽️◽️◽️

⬇️ More stuff you should check out ⬇️

** FREE TRAINING TO TURN YOUR FOLLOWERS INTO CLIENTS: **
https://followerstoclients.link/free

** JOIN THE CONTENT CREATOR TO CEO MAILING LIST FOR EXCLUSIVE TIPS! **
https://www.vanessalau.co/ceo

** LEARN MORE ABOUT MY PAID PROGRAM THE BOSSGRAM ACADEMY **
https://bga.link/learn

**CHECK OUT ALL THE SOCIAL MEDIA AND BUSINESS TOOLS I RECOMMEND**

TOOLS

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TUBEBUDDY: https://www.tubebuddy.com/VANESSALAUCO
Use “vanessasbuddy” to get 20% off all licenses

**ALL THE YOUTUBE EQUIPMENT I USE**:

📷 CAMERA: https://geni.us/XnfL

🎙️ AUDIO: https://geni.us/pXEN

**GET ALL OF MY EQUIPMENT HERE**:

TOOLS

Disclaimer Vanessa is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.

◽️◽️◽️◽️◽️◽️

SAY HI ON SOCIAL:

Website: https://www.vanessalau.co
Instagram: https://www.instagram.com/vanessalau.co
LinkedIn: https://linkedin.com/in/vanessaoglau/
TikTok: https://www.tiktok.com/@vanessalauco

I’m changing my social media strategy for 2023 + the goals I set to THRIVE this year!!

it’s my favorite time of the year! the start of the new year for me means reflection, what’s working, what’s not working, what goals can I set for myself this year, how can I change my social media strategy, and more!! let me know your goals in the comments!

//LINKS
○ Book – https://bit.ly/3X4UxcK
○ Entry Table – https://bit.ly/3YNsbVy
○ Crossbody Bag – https://bit.ly/3GRY6xr
○ Plant Stand – https://bit.ly/3GSsBmE

//GET MORE CONTENT
Instagram: https://www.instagram.com/cathrin_manning
Podcast: https://open.spotify.com/show/6C2kFrIFsAlZT6KLj2KRUo?si=99ea9e2ee31843cc

//SHOP MY PRODUCTS!
Merch – https://shopcathrinmanning.com/collections/merch
Content Calendar Template – https://shopcathrinmanning.com/products/content-calendar-template
Blow It Up Blueprint – https://shopcathrinmanning.com/products/the-blow-it-up-blueprint

//CONTACT:
For business inquires ONLY, please use this email: collabs@cathrinmanning.com

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//TOOLS & SERVICES I USE:
○ Where I find my music (Epidemic) – http://share.epidemicsound.com/thecontentbug
○ Keyword research tool for YouTube (TubeBuddy) – https://www.tubebuddy.com/thecontentbug
○ Email provider (ConvertKit) – https://convertkit.com?lmref=iFdOoA
○ Affiliate marketing network (ShareASale) – http://bit.ly/TCB-sas

And make sure you subscribe to my channel!

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How to ACTUALLY blow up on social media in 2023 | The ONLY video you need to watch!

Click here to sign up to Later: https://lat.gr/3tymexe

The ultimate social media growth video! If you want to learn how to grow on TikTok, Instagram, YouTube (or any other social media site), this video is a much watch. I will be breaking down how to grow on instagram, how to grow on TikTok, and how to grow your YouTube channel from 0 subscribers. It’s like a mini social media marketing course!

**SOCIAL LINKS**
Instagram: https://www.instagram.com/jadebeason
TikTok: https://www.tiktok.com/@jade_beason
My podcast: https://anchor.fm/jade-beason

**FREE GUIDES**
Double your income as a creator with this FREE guide: https://www.jadebeason.com/creatorincomeguide

Make more sales on Instagram with this FREE guide:
https://www.jadebeason.com/instagram-stories-freebie

**FREE MASTERCLASSES**
Make $5,000 months as a content creator with this FREE masterclass: https://www.jadebeason.com/5kcreatormasterclass

Turn your followers into clients and customers with this FREE masterclass: https://www.jadebeason.com/instagram-marketing-strategy-free-masterclass

**TIME STAMPS**
00:00 Intro
01:07 Step 1: make a commitment
03:06 Step 2: make a consistency plan
07:50 Step 3: focus on content which gets results
09:40 Step 4: set goals & KPIs
11:38 Step 5: create a repurposing strategy
13:12 Step 6: create a content creation system

**LET’S WORK TOGETHER**
Join The Creators Club: https://www.jadebeason.com/thecreatorsclub
Instagram marketing course: https://www.jadebeason.com/convertwithinstagram
Apply for 1:1 coaching: https://www.jadebeason.com/coaching

** RESOURCES**
Royalty free music for your socials with Epidemic sound – share.epidemicsound.com/qxfdk2
Level up your YouTube SEO with Tube Buddy – https://www.Tubebuddy.com/WeSidehustle
Design your IG graphics/ YouTube thumbnails with Canva – https://partner.canva.com/c/2548621/647168/10068
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DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you!

Helping you grow your online presence and create profitable businesses.

Why I Focus on Social Media Marketing Over SEO

Why focus on social media marketing over SEO? You’re probably surprised to hear this, after all, I’m mostly known for all things SEO. So why do I focus on social media marketing now? Because I’ve learned that it’s one of the quickest and most effective ways to drive major traffic to any site. That doesn’t mean to say that SEO doesn’t work, it does, and I still love it, heck, my company relies upon it, our clients do, and SEO has created me one of the largest companies in the marketing space. Heck, it’s created me one of the fastest growing companies in the United States according to Inc. Magazine as well.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/

Get More Social Media Traffic Using These 7 Free Tools: https://www.youtube.com/watch?v=gCJgHbjXWec&t=93s

Social Media Strategies To Boost Your SEO: https://www.youtube.com/watch?v=UlmlzJTBL8M
____________________________________________

But here’s an interesting stat for you, 74% of social media users actually use social media to make buying decisions. Influencers and social marketplaces are huge these days and they can quickly and effectively promote your products and services. And half of adult internet users say that when a brand incorporates their data into social ads it helps them discover products or services that directly align with what they’re looking for.

In essence, companies are using those targeted ads that a lot of people say they never click on and don’t work but in reality people are clicking on them. If they wouldn’t, Google and Facebook wouldn’t be as big of a companies as they actually are. And if you’re targeting younger audiences they’re all over TikTok and Instagram right now, and even Snapchat.

The amount of time that adults use social media across every platform per day is higher than ever, 95 minutes, that’s more than an hour and a half, that’s a ton of time, plenty of time for your ads to be seen and ultimately converted on. Instagram Story ads will bring in almost 16 billion in sales worldwide in 2022, according to HootSuite. Think about how quick and easy it is to create an Instagram Story and how inexpensive it is.

Again, love SEO, but because it takes a long time to see results, with social media you can see results instantly and you can pivot and figure out what’s working and adapt that to your SEO strategy as well.

See, social is a rapidly changing environment but I can see what’s working and what’s not right away, and I don’t have to wait for a algorithm update or I don’t have to wait for someone to index my content. But at this point, you’re probably wondering, Neil, social algorithms? They keep compressing my reach. And yeah, you talked about ads, so why should I love social media? Because I don’t want to spend all that money on ads. Well, think of it this way. All platforms, whether they’re social or search, have algorithms, it doesn’t matter if it’s TikTok or Google or Bing, you can’t control what they do and over time they have all made it harder to get reach.

Google keeps showing more content within their search results so that way you don’t have to click through over to their website. And if you’re wondering what I mean just Google what the weather is today within your city and you’ll see what I’m talking about, it just shows you the weather you don’t have to click on weather.com or go to any site, you just see it right then and there. TikTok used to have much better reach a year ago than it does today; still a great platform, just like Google, they take up a lot of the clicks these days but it’s still a great search engine but you can’t do that much about it.

So instead of complaining about Google, YouTube or LinkedIn or TikTok or Instagram, as a marketer you just have to use these channels for what they are whether you like them or not. And there’s a lot of platforms out there for you to use, so maximize them and get as much traffic as you can from them. And as I mentioned earlier, it’s easier to see quick gains from social media over SEO.

Now to be clear, I’m not saying that you should use one channel and not the other because that’s far from the truth. You need to actually take a omnichannel approach and use all the channels that your customers are on. But at least you know why I prefer social media over SEO even though I use both of them, and you should too.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

Social Media Has CHANGED (New 2022 Marketing Strategies)

Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatsheet

If you’re using social media to grow your business and you’re not getting the results that you were hoping for then I’ve got good news. It’s not your fault.

It’s just that social media, as a whole, is in the middle of one of the biggest transformations we’ve ever seen.

And there have been a lot of very big and very important changes to the different social media algorithms, how the platforms decide and prioritize what content gets seen and what gets buried, and most importantly of all, how all of this is impacting business owners, entrepreneurs, and marketers just like you, who are using social media to grow your business.

The bad news is, that if you don’t pivot and adjust your social media marketing strategy moving forward, your business is just going to become collateral damage as the social media networks head down this new path.

So, let me show you how it’s done.

#marketing #digitalmarketing #marketingstrategy

***PS – Whenever you’re ready, here are the 3 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
3) Join The Digital Marketing Academy here: https://adamerhart.com/academy

***Let’s Connect:
Website: https://adamerhart.com
Instagram: https://www.instagram.com/adamerhart
TikTok: https://www.tiktok.com/@officialadamerhart
YouTube: https://bit.ly/2HxjQRa
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