social media strategy

How I Grew + Marketed XXL Scrunchie’s Social Media | Promote Your Small Business Online ~150K TikTok

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My most asked question, “how did you get your name out there when you first started?!”. This video is LONG.. but I truly got to say what I would say if we were to be able to talk face-to-face. ❤️❤️❤️

These are all the social media channels I use, how I use them and how I first advertised for my small business. I’m SUPER grateful to have connected with this community of friends I like to call the XXL FAM. I am also proud of all the work I’ve put in! I try to make every day count. Consistency is VITAL.

I really hope this video helps at least ONE person out there get started with their dreams. Social media doesn’t have to be overwhelming! Without it, I would not have gotten my business out there!! If I can do it. YOU CAN TOO. ❤😊

If you have a dream, an idea, or something you’ve been wanting to start for a while… JUST. START. Your chances of success are much higher if you start!

WITH LOVE, always
Tina and The XXL Team.
Xx

✩ Join the XXL Family ✩
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How to GROW YOUR SOCIAL MEDIA In 2021

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My Best Tips to GROW YOUR SOCIAL MEDIA In 2021

I share my best tips on how you can grow your social media in 2021 in this video.

Hope you’ll enjoy!

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Social Media Strategy: Social Media Engagement

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Get certified for free in social media: https://bit.ly/2ZFk6Gi

This video is from the recently updated social media certification course, which is free in HubSpot Academy.

The world of social media has changed quite a bit in recent years. It used to be that if you published a message on a social channel your audience would see it. But now, with so many users and so many posts, plus network algorithms that don’t favor brands, it’s more difficult than ever to use social media as a channel just to share content. Clicks are no longer easy to acquire.

This means that it’s time to shift focus and start looking at social media as what it’s best used for — building meaningful one-to-one relationships. It’s quite simple, really. Listen to and engage with your customers and prospects directly. People want to talk to people, not brands. They want to engage directly with individuals, and the world of social media is the best place to do just that.

The good news is that this type of engagement is often the most rewarding. Individuals who engage with you on social are likely to trust you more, have deeper loyalty, and be more likely to recommend your products and services to others.

Engaging directly with your audience is the heart of your social media strategy. It’s the feel good, let me take care of you, let’s work together strategy.

The #1 Thing to Add to Your Social Media Strategy | Monday to Monday with Jessie Reyez & Murs

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For this Monday to Monday conversation, Jessie Reyez came by the office to meet with Gary and talk about her social media strategy. The main takeaways that Gary had for her were about quantity of production, the best platforms for her to focus on as a musician, and the importance of reading comments. There is also a surprise guest appearance from Murs towards the end so stick around for that. Check out the timestamps in the comments for all highlighted moments… Enjoy!

Follow Jessie and Murs on Instagram:
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Murs: https://www.instagram.com/murs316/
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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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5 Step Process To Combine PPC, SEO, and Social Media Strategies – SEO & Google Ads Technique

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Check out our digital marketing strategy video where we cover 5 Step Process To Combine your PPC Advertising, SEO, and Social Media Strategy. This is a simple Search Engine Optimization and Google Ads and Bing Ads strategy that will also incorporate social media marketing as well. What you want to do is use this strategy and continue to use this process over the course of time, which will help you increase traffic to your business website and solve your customer’s problems with the use of content.

If you are looking for a SEO and PPC strategy that you can use long-term to help grow your business, look no further. Our goal is to give you a SEO and PPC integration so they will be working together to grow your business in 2019 and beyond.

Google Ads Remarketing Tutorial 2019: https://www.youtube.com/watch?v=4lE9WKMhxVY

Facebook Ads Retargeting Tutorial 2019: https://www.youtube.com/watch?v=Ryzkhr3ohO4

5-Step Marketing Process:

1. Find relevant keywords for your business

You can use your Google Ads account to find recommended keywords or use the Google Keyword Planner to find keywords for your business. Either method is worthwhile and you can find Search Engine Optimization keywords and PPC Advertising keywords that you can target in your Google AdWords and Bing Ads campaigns. When you are looking to combine your Search Engine Optimization and Google AdWords efforts, keyword targeting is where you want to start.

2. Create high-quality content for long-tail keywords

The best SEO tip I can give you is to consistently create great content around your top keywords. You want to focus on short-tail and long-tail keywords so you can be present in the Search Engine Results pages (SERPs) and drive relevant traffic to your business. Of course, you need a user-friendly website, a mobile-friendly website, and backlinks to help Google index your website higher, but website content is a key component to any website that ranks high.

3. Create Ad Groups in Google Ads and Bing Ads and target the keywords for the content and landing pages you create

Once you create landing pages and content for your top keywords, you want to target keywords and drive relevant and targeted traffic to your landing pages. You can create separate Ad Groups and Ads for each landing page, which will help with the quality score as well.

4. Share your content on social media

You created great content, now you need to share it on social media. That will help more people find your content and find the solutions that you are presenting for their problems.

5. Use Remarketing to capture people who have not converted yet

Once you start driving a lot of traffic for people who show interest in your business, you want to use Remarketing and Retargeting to reach them and encourage them to purchase from your business. If you can segment specific customers by the pages they visit, you can serve custom ads that will be personalized to the actual problems they are experiencing with a solution for their problems.