This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.
In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.
Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!
Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica
Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/
Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47
