How to Build First-Party Data for Better Email Marketing and Ads

Building first-party data is one of the smartest moves you can make for targeted email marketing and ad campaigns.

In this video, John Lincoln covers simple yet powerful strategies to grow your email list, including creating lead magnets, using segmented pop-ups, running cost-effective social media ads, and leveraging event marketing.

Learn how to map customer pain points, deploy tailored campaigns across Google and Meta platforms, and build a data-driven marketing strategy that drives results.

0:00 – Introduction: Why building first-party data is crucial for email marketing and ads.
0:30 – Lead Magnets: How to map customer pain points and create effective lead magnets.
1:02 – Pop-Ups: Using segmented website pop-ups to capture targeted emails.
1:34 – Social Media Ads: Running ads to promote newsletters and reduce cost per acquisition.
2:02 – Event Marketing: Collecting contact information through hosted events.
2:10 – Final Tips: Using first-party data for email campaigns and targeted ads.

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#firstpartydata #emailmarketingtips #leadmagnets #targetedads #datadrivenmarketing #listbuilding #socialmediaads #eventmarketing #digitalmarketing #IgniteVisibility

How Social Media Keeps You Poor!

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Social media has become such a pervasive part of our lives, we’re often not even aware of the ways it pushes us to spend more money.

Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions.

sources:
https://www.aarp.org/money/budgeting-saving/info-2014/spending-money-on-social-media.html
https://www.aarp.org/money/budgeting-saving/info-12-2013/saving-money-with-social-media.html
https://www.researchgate.net/publication/256035785_Are_Close_Friends_the_Enemy_Online_Social_Networks_Self-Esteem_and_Self-Control
https://www8.gsb.columbia.edu/newsroom/newsn/2243/social-networks-may-inflate-selfesteem-reduce-selfcontrol
https://www.newsy.com/stories/social-media-is-influencing-millennial-spending-habits/
https://www.cnbc.com/2018/03/15/social-media-may-make-you-overspend-and-its-not-just-because-of-ads.html
https://theconversation.com/sharing-your-shopping-on-social-media-can-damage-your-health-and-your-wallet-100591
https://www.collinscu.org/whats-new/blog-press/how-social-media-is-affecting-your-spending#:~:text=Social%20media%20has%20a%20powerful,if%20you%20are%20not%20careful.
https://www.financialaffairs.com.au/news-source/four-ways-social-media-affects-our-spending
https://www.entrepreneur.com/article/307747
https://www.adweek.com/digital/fullscreens-research-finds-gen-z-enjoys-branded-content-more-than-Millennials/
https://www.mentalfloss.com/article/63855/why-saturday-morning-cartoons-announced-theyd-be-back-after-these-messages
https://www.cosmopolitan.com/uk/reports/a23577731/influencer-rules-instagram-asa/#:~:text=What%20influencers%20have%20to%20say,can%20be%20in%20hashtag%20form.
https://prosandcontent.knotch.com/posts/native-advertising-vs-branded-content#:~:text=The%20overarching%20difference%20between%20native,on%20storytelling%20and%20brand%20building.
https://www.npr.org/2019/11/05/776488326/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers

Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson, AFC®
Directors: Katie Graham & Andrew Matthews
Written by: Andrew Matthews
Executive Producer: Amanda Fox
Produced by: Katie Graham
Edited & Animated by: Dano Johnson
Images by: Shutterstock
Music by: APM