What if you had the best website in the world, but no one could see it?
This is where technical SEO comes in. By implementing best practices on your website, you can ensure that Google indexes it properly and doesn’t penalize it.
Join Alex Trost, Lead Developer Experience Engineer at Prismic, in this comprehensive checklist that you can apply to all of your websites.
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⚒️ Useful tools mentionned in this video:
https://pagespeed.web.dev
https://schema.org
https://letsencrypt.org
https://www.woorank.com/en/extension
https://www.semrush.com
https://ahrefs.com
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As a developer, you should build websites using your favorite Jamstack framework.
Prismic allows you to build website sections, that you can connect to a website builder for your client or team. They will create pages from there and you get that content back to your code through our fast API.
► [Tutorial] Build a full website with Next.js 13, Prismic, Tailwind and Typescript:
► [Tutorial] Build a full website with Nuxt 3 and Prismic’s new Page Builder:
► [Starters] Try Slice Machine on Nuxt: https://prismic.club/nuxt-starters
► [Starters] Try Slice Machine on Next.js: https://prismic.club/nextjs-starters
► [Learn more about Slice Machine]: https://prismic.club/slice-machine
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📍Chapters:
00:00 Intro – What is technical SEO?
01:38 Why is User Experience important for SEO?
02:09 Tip #1 – Core Web Vitals
03:21 Tip #2 – Optimize images
06:12 Tip #3 – Accessibility
07:41 Tip #4 – Mobile Responsiveness
08:36 Tip #5 – Reduce JavaScript
09:45 Tip #6 – Don’t Require JavaScript
10:24 Tip #7 – URL Structure
11:25 Tip #8 – Unique Titles & Descriptions
12:02 Tip #9 – XML Sitemap
12:39 Tip #10 – Structured Data
13:47 Tip #11 – Canonical Tags
14:13 Tip #12 – Open Graph Metatags
15:48 Tip #13 – SSL/HTTPS
16:44 Tip #14 – Manage Redirects
17:22 Tip #15 – Create a useful 404 page
17:59 Tip #16 – Robots.txt
18:39 Tip #17 – Site Audits
21:07 Recap for Technical SEO
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The first thing you should do is ensure that your site structure follows a logical hierarchy.
Site structure is simply the way you organize content on your website. A good site structure helps search engines understand the relationship between your pages, plus helps search engines to crawl your pages more efficiently.
You’ll learn how to do organise your site well in the video.
The second thing is to ensure your pages don’t load slow. As you may know, Pagespeed has been a confirmed ranking factor for desktop search since 2010. And in 2018, Google announced that they’d be using page speed in mobile search rankings.
You’ll learn how to improve your website’s speed in the video.
The last thing is to do your best to stay on top of around 50 potential SEO errors. There are potentially hundreds of technical SEO issues that can and will happen to your site. So, you’ll need to find a way to find and manage them.
You’ll learn how to do this in the video.
#technicalseobestpractices #technicalseo #seo
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On-page and technical SEO Part 1 – SEO Unlocked – Free SEO Course with Neil Patel: https://youtu.be/PXDPqXHLSOY
On-page and technical SEO Part 2 – SEO Unlocked – Free SEO Course with Neil Patel: https://youtu.be/utLaKIJKygA
Mastering Technical SEO Audits – On-page SEO Part 3 – SEO Unlocked – Free SEO Course with Neil Patel: https://youtu.be/k04rHijEPSw
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So, I want you to first head over to ubersuggest.com or neilpatel.com/ubersuggest, whatever one, and type in your domain name. So, I’m gonna type in Neilpatel.com. And you’re going to see a report load. This is typically your traffic analyzer report that shows you your overall organic keywords, your monthly traffic, your domain score, your backlinks.
If you have a newer website, you’re probably not going to see any data here or here or even any rankings, but I’m not looking for you to look at this report or spend much time on it. Instead, I want you to go into the sidebar and under SEO analyzer, click on site audit.
Now I’ve already ran my site neilpatel.com. As you can see, it was ran recently, and you’ll see an on-page SEO score. The higher this number, the better. It goes from zero or one to 100.
The organic monthly traffic. Don’t worry about this too much because as you get more traffic, your numbers go up, and you as you optimize your site, your numbers will go up. Same with your organic keywords and your backlinks. As you can see here, I scan 150 pages. The tool can scan literally up to 10,000 pages, depending on what kind of account you have, if you’re on a premium account.
And you’ll see the health check of the healthy pages, broken pages, have issues, redirects, blocked. There’s some critical errors, some warnings, recommendations. The critical errors tend to be the ones you fix first. And then there’s of course your site speed. Try to get into the green area for both of them.
So, I want you to scroll down to the critical errors first and click on it. When you click on it, you’ll see all the pages that have issues. And whatever they may be, you can just hover over the what is this and how do I fix it, and click on it. And it tells you what issues this is.
So, if you look at what is this for low word count, without enough text on a page, Google will have trouble understanding what the content is about. If Google doesn’t know what the content is about, it won’t be able to rank the content for the search terms you are targeting. By adding more text you are telling Google’s crawlers and your end users more about what it is you have to offer.
Anything less than a few hundred words is considered thin content and will be nearly impossible to rank for. It doesn’t mean it’s impossible. I said nearly impossible because for some keywords like how to tie a tie, you don’t need a lot of text. Some images, videos that explain how to do it is probably actually better than text.
This is the A/B testing calculator. People don’t want a lot of words. They just want to figure out which variation of their page when they’re running an A/B test to see if which version converts better is winning or losing.
Solve the ones where it makes sense, especially when it comes to things like low word count. And as you fix them, what you’ll find is by fixing all these little errors, you’re going to rank higher and higher over time. And I just want you to go through them, all your SEO issues.
And you want to first start with the critical errors. And then after you do those, then go to the warnings, because the warnings don’t mean that you have to fix them. Sometimes it makes sense to fix them. Sometimes it doesn’t. Recommendations, the least important out of them, but start with critical errors, then warnings.
You want to make sure your site speed is in the green area. Talk to your developer. They can help you with it. Or if you want to do it yourself, you can hover over the question marks. It’ll tell you what they mean, and then you will work on it.
Then the next thing you want to do is after you finish making those fixes, you want to go on the right side, load up this site, audit report, go back to it. And what you’ll want to do is hit the recrawl website.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today I’m going to teach you how to do an SEO site audit. With this lesson, there’s going to be a lot of factors and a lot of things that we’re going to be breaking down. In addition to that, we’re going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don’t have to do this all manually.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you’ll see is a list on Google. You’ll either see one result, which is not good, you want to see more than one. You’ll see zero results, which is not good either and if you have that, don’t worry, we’ll teach you how to fix this.
So once you know that you can be seen, you want to make sure there’s only one version of your website.
Then I want you to go to Ubersuggest, type in your domain name. It’ll take you to an overview report under the traffic analyser.
If you’re seeing more traffic over time, that’s great. If you have a new website or a website that’s barely old and you haven’t done much SEO, you’re probably going to see no results. And that’s okay as well because as you implement some of these changes that I’m going to teach you, your numbers are going to go up, you’re going to rank for more keywords which is what the bottom graph shows you, and you’re going to get more traffic from Google, which is what the top graph shows you.
And this report’s also cool because you can put in some of your competitors and it allows you to compare how you’re doing to your competition over time.
Now it’s time to go and analyze your website to see what’s wrong, what you need to fix and how you can get more traffic.
So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.
You have to fix your whole site.
Then you also want to look at the warnings tab and then the recommendations tab as well.
If it shows that you have thin content, that’s not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.
Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don’t have alt tags, it’s harder for Google to decipher what that images is about.
You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you’re getting more and more traffic, eventually you’ll see your top pages report load up with a ton of examples.
Backlinks, really important factor because the more sites linking to you, the better you’re going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.
Going back to the site audit report, you want to make sure you don’t have broken pages or broken links. It’ll point that out as well and you can fix those.
The next thing to check out is site maps. So within Google’s Search Console, you want to upload a sitemap. They report on it. You can just put in any URL, like your website .com slash robots.txt and you can see what’s being blocked or what’s not.
Remember how I showed you that top pages report? If you have a new website, you won’t see much there, but if you have an existing website and a ton of traffic, you want to make sure you’re linking to those top pages when it makes sense because it’ll even help them get more traffic, more social shares, more backlinks over time.
And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there’s no issues detected. Because if there are, you want to fix them.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
Today I’m going to walk you through the process I use for on-page and technical SEO optimization. This is one of the foundations of any successful SEO campaign, so whether you’re running an audit to pinpoint specific actions you need to take to improve your website or you’re going after more ambitious goals with your SEO campaigns, this is something you have to master.
RESOURCES & LINKS:
____________________________________________
Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Browseo: https://www.browseo.net/
Social Pug: https://marketplace.mediavine.com/grow-social-pro/
Super Socializer: https://br.wordpress.org/plugins/super-socializer/
Envato: https://envato.com/
GraphicRiver: https://graphicriver.net/
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► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
