Social Media Isn’t Hard. It’s Misunderstood.

Register for my short-form hooks workshop (limited spots available): https://lu.ma/sfa-hooks
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In this video, I breakdown 5 uncommon learnings about social media that held me back from growth and monetization. Knowing these will help you start crushing more.

RESOURCES MENTIONED:

• WavyWorld (free content community) – https://skool.com/wavyworld
• My AI scriptwriting tool (try free) – https://sandcastles.ai
• Hire my Video Editors – https://forms.gle/TAYRJkV116Q5xois9

Video Time Stamps:
0:00 Intro
0:41 Uncommon Learning 1: Social media is not social
6:42 Uncommon Learning 2: Virality is a trap
10:27 Uncommon Learning 3: Fish where the fish are
12:29 Uncommon Learning 4: Islands vs Ecosystems
16:02 Uncommon Learning 5: Value doesn’t accrue at the media layer
18:43 Summary

————————-
BEST FREE CONTENT RESOURCES:
• Content Department (https://content.game) – If you want to get a content edge as a business owner & learn about content trends/formulas before everyone else, I share everything here for free
• WavyWorld (Free invite: https://skool.com/wavyworld) – I built a free community for creators & entrepreneurs to get better at content together. Currently at 16,300 members

SHORT-FORM VIDEO POWERUPS (IG, TIKTOK, LINKEDIN, YOUTUBE):
• Use My AI Scriptwriting Tool – https://sandcastles.ai
• Hire My Short-Form Video Editors – https://forms.gle/TAYRJkV116Q5xois9
• Join Kallaway’s Short-Form Academy (designed to help business owners build a short-form content machine that generates free attention and turns it into leads & sales) – https://shortform.academy

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• Join Kallaway’s YouTube Academy (Waitlist) (go from zero to crushing on YouTube as a business owner) – https://forms.gle/y4mifxtYas3hL4vj9

———-
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Email Marketing Is So Underrated

30 Tips in 30 Days to Build a $25,000+ Per Month Coaching Offer: https://www.creator-coach.co.uk/30tips/
Get Your Online Coaching Business Started: https://www.creator-coach.co.uk

👇 My Go-To Tools for Growing Online

🚀 Want to launch a high-converting landing page fast?
👉 https://try.leadpages.com/shd92fxnnwzm

🧰 The best tool to start your email marketing today
👉 https://partners.kit.com/87g2ay7hs0zw

How to Blow Up on Social Media (even if you don’t have time)

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI short-form assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the full process for growing on social media even if you don’t have time. I walkthrough the full short-form video workflow to share helpful tips, tools, and team members that can help you build a content operation that scales.

WavyWorld: My free short-form community for creators & entrepreneurs. 15K creators & entrepreneurs learning how to level up their videos. Here’s a free invite link: https://skool.com/wavyworld

Short Form Academy: My premium academy designed to help serious business owners build content machines that converts attention into dollars. Invite-only waitlist: https://shortform.academy

RESOURCES MENTIONED:

Short-Form Video Tools:
1. Idea Mining: VIP Waitlist – https://forms.gle/JEmJUx94jxC3J4DT8
2. Idea Research: https://app.sandcastles.ai
3. Scriptwriting: https://app.sandcastles.ai
4. Recording: 4 Studio Gear Lists – https://www.content.game/c/gearlists
4. Recording: Heygen – https://heygen.com
5. Editing: Best Editing Tools – https://www.content.game/c/editingtools

Short-Form Video Roles (Team):
1. Content Researcher – https://forms.gle/9WLyjQFakPKYwJ2h7
2. In-House Creator – https://forms.gle/aegvWsykk9iHSDAv8
3. Editor – https://forms.gle/oYo2Jofrt4E4p5wY6

Video Time Stamps:
0:00 Intro
0:44 Approach for growing on social media
1:48 Short-form video core workflow
2:57 Short-form video base layer
7:52 Short-form video tools layer
17:59 Short-form video team layer
23:36 Prioritization for scaling

Other Helpful Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

3. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

How to ACTUALLY Grow on Social Media in 2025 (Evidence-Based)

Get my free guide on how to make viral videos (1M+ followers, 1B+ views): https://viralityblueprint.com
Try my AI storytelling assistant (idea to script in 60 seconds): https://sandcastles.ai

In this video, I breakdown the evidence-based 3 step framework for actually growing on social media.

As always, I tried to dissect this into the simplest component parts and explain tactics and theory for how to execute against each.

I’m telling you, the bar is so low. If you can just focus on serving a single audience with consistently valuable videos, you can change your life in 12 months.

WavyWorld (My free short-form community for creators & entrepreneurs): If you’re interested in learning how to level up your own videos, I made a free community with videos like this one. Here’s a free invite link: https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
1:17 Step 1a: Why videos?
3:18 Step 1b: What is a “valuable” video?
4:37 Step 1c: Where do valuable ideas come from?
5:46 Step 1d: What is a “single audience avatar?”
7:54 Step 1e: What is the “Triangle of Consistency?”
10:49 Step 2a: What is The Fan Funnel?
13:44 Step 2b: What are 5 ways to turn strangers into superfans?
17:36 Step 3: How to activate the algorithm to help you?
20:18 Bonus: What are the 3 reasons why you’ll fail?

Other Top Content Resources:

1. If you want to get an edge as a creator & learn about content trends/formulas before everyone else, I share everything here for free: Content Department (https://content.game)

2. Hire a Video Editor Like Mine: These graphics make a massive difference in my videos. My editors are absolutely cracked. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

3. I’m building an invite-only academy to help business owners build a content machine that converts attention into dollars. Sign-up here: https://shortform.academy

4. Sandcastles (AI Storytelling Assistant): I’m building a storytelling assistant that will help you make better short-form content faster (will save 60-90 mins per video) [https://sandcastles.ai]

———-
Follow me (1M+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway, https://instagram.com/kallawaytech
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld

why is social media not fun anymore?

Head to http://squarespace.com/minale to save 10% off your first purchase of a website or a domain!

➤ NEWSLETTER / ESSAYS
https://minale.substack.com/

➤ PRODUCTION
written by Mina Le
edited by Charlee Reiff

➤ SOCIALS
Instagram: http://instagram.com/gremlita
TikTok: https://www.tiktok.com/@gremlita
Letterboxd: http://boxd.it/7YgX

➤ CONTACT
Business email: MinaLeTeam@WMEAgency.com

➤ SOURCES

Black Mirror or Black Hole? American Phone Screen Time Statistics


The Presentation of Self in Everyday Life by Erving Goffman
Oversharing: Presentations of Self in the Internet Age by Ben Agger
Portraits in Life and Death (Intro) by Susan Sontag
https://mark.kerrigan.co/posts/2024/portraits-in-life-and-death.pdf
https://www.newyorker.com/culture/the-weekend-essay/coming-of-age-at-the-dawn-of-the-social-internet
https://www.aol.com/lifestyle/wild-fans-outraged-tiktok-influencers-012801362.html


https://www.tate.org.uk/art/artworks/duchamp-fountain-t07573
https://www.getty.edu/art/exhibitions/heartfield/

https://www.readloosey.com/p/have-we-all-lost-our-minds?selection=7107ba8e-ddb2-4b71-9dc6-e594cac43ab3
https://phys.org/news/2023-06-toxic-ideas-online-irony-analysis.html?utm_source=chatgpt.com
https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e5a5140-8f17-4a37-b1c8-34f0d72746bc_750x562.jpeg
https://freddiedeboer.substack.com/p/why-irony-bro
E Unibus Pluram by David Foster Wallace
https://www.help.senate.gov/imo/media/doc/literacy_report.pdf
https://www.cnn.com/2025/01/07/tech/meta-censorship-moderation/index.html
https://substack.com/inbox/post/155290235?utm_source=unread-posts-digest-email&inbox=true&utm_medium=email&triedRedirect=true
https://embedded.substack.com/p/you-might-just-have-to-be-bored

0:00 – intro
3:36 – when social media was fun
15:18 – the algorithm
23:09 – the irony problem
35:59 – conclusion

MERCY! 😱 SOCIAL MEDIA GOT ME FIRED! THE SHOCKING TRUTH ABOUT PEOPLE LOSING THEIR JOBS ON TIKTOK

SOCIAL MEDIA GOT ME FIRED! THE SHOCKING TRUTH ABOUT PEOPLE LOSING THEIR JOBS ON TIKTOK | TIK TOK GOT ME FIRED STORYTIME COMPILATION

Y’all… social media is really getting people FIRED left and right! In this TikTok storytime compilation, we’re diving into some of the craziest, most shocking stories of people losing their jobs because of what they posted online. From harmless mistakes to full-blown scandals—these stories will make you think twice before hitting ‘post’!

Join the Conversation:
Have you or someone you know experienced similar challenges? Share your thoughts and stories in the comments below!

👍 Don’t Forget to Like, Comment, and Subscribe:
If you enjoyed this video or found it helpful, please give it a thumbs up, leave a comment, and subscribe to our channel for more relationship insights and entertaining TikTok compilations.

ℹ️: SOURCES
https://www.tiktok.com/@creshamalu?_t=ZM-8tI8CPmlmr8&_r=1

@slayyourwaybyve

@problaxkwomen

@username098717493

https://www.instagram.com/theneighborhoodtalk?igsh=ZW9jaThnNXYyNGZ4

@ariprettyass

@annadstoddard

@screenshothq

@thechoxolatebunny

@thecowboyofrealestate

https://www.instagram.com/p/DFY0MYeM3DC/?igsh=c2dxYjlkNXk4azcy

@baislack

@yogaabaee_bree

@noteasilybrokan_

@morgansandiego

@ultimahoracol_

@yadirajramirez1

@tall_lioness64

@dianeesmith

@ciian.vj

@rjsoldit

@noahglenncarter

@pressplaymediacompany

@brokeasshorsegirl

@soitsalejandra

@dailyeditions

@voomaid

@maddiespolanco

📲: Follow me on social media:
Instagram: https://www.instagram.com/ms.phoenix876/

📲: Tik Tok: https://www.tiktok.com/@joditheislandgirl?_t=8hcGXiCks4c&_r=1

📧 Business inquiries: jodiannshirley@yahoo.com

HOW TO BECOME A PAID CONTENT CREATOR :

* Brand Pitching (5 Step Guide to landing a Job): https://payhip.com/b/agHwB

* Content Creation & How to get paid: https://payhip.com/b/8VNAz

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Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use.

*************************************************
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An Honest Conversation about Why I Quit Social Media (a life with no Instagram or TikTok)

Social media is wonderful for so many communities and it’s helped platform some great businesses and people. Heck, if social media didn’t exist, you probably wouldn’t even know me! But, I wanted to have an open, honest conversation about why I refrain from some of the larger platforms, how it has altered my life and what it looks like to say, “I don’t use social media.”
Let me know your thoughts!

EXCLUSIVE CONTENT & BOOK CLUB:
-https://www.patreon.com/anawallacejohnson

COME TO IRELAND WITH ME!!! 🇮🇪🇮🇪: https://trovatrip.com/trip/europe/ireland/ireland-with-ana-anderson-aug-2025
Video going more in depth: https://www.youtube.com/watch?v=L-tr61_OEsc

Email: readingthenightaway@gmail.com

Goodreads: https://www.goodreads.com/user/show/127981416-ana-wj

Music: Epidemic Sound
(https://www.epidemicsound.com/referral/6lywx9)

Thanks for being here!

‘Stop posting your war crimes on social media’ – Israeli army orders soldiers | The Listening Post

As a growing number of Israeli voices openly condemn the actions of their military in Gaza, the Israeli government is taking extraordinary steps to conceal the identities of soldiers committing war crimes.

Contributors: 
Dahlia Scheindlin – Fellow, Century International
Dana Mills – Writer, +972 Magazine
Maha Hussaini – Strategy director, Euro-Med Human Rights Monitor
Mohamad Elmasry – Professor of media, Doha Institute for Graduate Studies

On our radar:

Mark Zuckerberg announces a pivot in Meta’s content moderation policies, in a move widely seen as designed to appease incoming President Donald Trump. Meenakshi Ravi has the details.

Excitement & Trepidation: The Media Readies for Trump Term II

With just days remaining before Donald Trump is inaugurated for a second term, we speak with three journalists about what his presidency means for the media.

Featuring:
Amy Goodman – Co-founder, Democracy Now!
Ben Smith – Founder, Semafor
Osita Nwanevu – Contributing editor, The New Republic

Our socials:
https://www.instagram.com/ajlisteningpost
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Subscribe to our Newsletter:
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http://www.aljazeera.com/program/the-listening-post/

#gaza #israel #palestine #news #thelisteningpost

Social Media Is Now On ‘Easy Mode’ (Anyone Can Blow Up in 2025)

Get my free blueprint for making viral videos (700K+ followers, 1B+ views): https://viralityblueprint.com

In this video, I break down the 5 biggest trends that beginners are using to grow faster than ever on social media. We have truly entered an “easy mode” era…it has never been easier to grow as a beginner (if you know what you’re doing).

If you’re interested in learning how to level up your own short-form videos, I made a free community with video lessons like this one. Here’s a free invite link: https://skool.com/wavyworld

Video Time Stamps:
0:00 Intro
0:38 Retention editing is dead
2:47 High value content is winning
6:14 Niche positioning can now win huge
9:10 High volume and on-target consistency is rewarded more now
11:00 The modern creator stack
13:01 Summary Recap

Top Content Resources:

1. If you want to get an edge as a creator & learn about content trends before everyone else, I share everything I find here for free: Content Department (https://content.game)

2. I’m building a storytelling assistant that will help you make better content faster (will save 30-60 mins per video). It’s currently waitlist only. Anyone on this waitlist will receive our launch pricing: https://sandcastles.ai

3. If you want to hire a video editor like mine, fill out this form: https://forms.gle/TAYRJkV116Q5xois9

4. I’m building a premium academy to help business owners build a content machine that generates viral shorts at will and converts that attention into sales & leads. Super limited availability. Sign-up here: https://shortform.academy

———-
Follow me (700K+: followers)

For Tech & AI:
• Instagram: https://instagram.com/kallaway
• YouTube: https://youtube.com/@kallaway
• Tiktok: https://tiktok.com/@kanekallaway

For Content/Marketing Strategy:
• Instagram: https://www.instagram.com/kallawaymarketing
• YouTube: https://www.youtube.com/@kallawaymarketing
• Tiktok: https://tiktok.com/@kallawaymarketing

Other:
• LinkedIn: https://linkedin.com/in/kanekallaway
• X: https://www.x.com/kanekallaway
• Threads: https://www.threads.net/kallaway
• Blueprint (newsletter for entrepreneurs): https://blueprint.game
• WavyWorld (free course + community to level up short-form video): https://skool.com/wavyworld