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With a new FTC rule targeting the selling or buying of fake traffic, false reviews, celebrity endorsements and botted influence… a lot of YouTubers, twitch streamers and social media companies are finally at risk for their deceptive tactics.
It remains to be seen what level of enforcement this rule might receive, but the simple fact that the FTC has put something on the books to allow for harder prosecution of paid followers and fake traffic is, itself, a win.
Companies from Amazon, to Twitch, Rumble, Youtube and Facebook are all in the crosshairs as the social media house of cards is finally being looked at.
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