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In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines.
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Additional Copywriting and SEO Resources
Content Writing for SEO: How to Create Content that Ranks in Google â–º https://www.youtube.com/watch?v=8BdZ0dUu7VQ
Content Marketing For Beginners: Complete Guide â–º https://www.youtube.com/watch?v=0R_3iarc8IA
On-Page SEO Checklist for Higher Google Rankings â–º https://www.youtube.com/watch?v=gDYjjkvtOVo
Complete SEO Course for Beginners: Learn to Rank #1 in Google â–º https://www.youtube.com/watch?v=xsVTqzratPs
Keyword Research Pt 1: How to Analyze Searcher Intent – 1.2. SEO Course by Ahrefs â–º https://www.youtube.com/watch?v=zXPZ0L2cOw4
How to Write the Perfect Title Tag to Increase Your Click-Through Rate (CTR) â–º https://www.youtube.com/watch?v=jqEoZsIOrYw
Use These Blog Post Templates to Write Better SEO Content â–º https://www.youtube.com/watch?v=fEaoxnf9KNE
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SEO copywriting is challenging because you must create content that satisfies both search engines and human readers.
Fortunately, this can easily be solved using the 3-steps taught in this copywriting tutorial. The first stage is all about research.
In the research stage, you’ll want to check search intent, which represents the reason behind a searcher’s query. And we can find clues into searcher intent right within the search results page.
The second part of the research phase is to create a thorough outline based on data. The best place to start building your outline is to look for similarities among the top-ranking pages.
Watch the video to learn more about these steps.
The next part of the SEO copywriting process is the drafting phase. All content writers have the same goals here: to educate, entertain, and/or delight their readers while ideally leading them closer to a conversion goal.
A simple yet effective method you can use is the PAS formula which stands for Problem, Agitate, and Solution.
Want to learn more about this formula and how to use it when drafting content? Watch the video.
Once you’ve finished the draft, it’s time to move on to the final stage – editing. And it’s not just about doing a final read-through to check for typos. You should ensure your messaging is right, all your on-page SEO optimizations have been done correctly, and the content flows smoothly.
Watch the video to learn how to make it easy for people to consume your content.
Timestamps:
0:00 Intro
0:54 The research stage
5:07 The drafting phase
8:23 The editing stage
#seocopywriting #copywriting #contentwriting
Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1
In this video, you’ll learn how to do content writing for SEO that engages your audience, satisfies search engines, and drives consistent traffic.
Subscribe â–º https://www.youtube.com/AhrefsCom?sub_confirmation=1
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Additional Blogging and Content Marketing Resources
SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings â–º https://www.youtube.com/watch?v=DvwS7cV9GmQ
Keyword Research Tutorial: From Start to Finish â–º https://www.youtube.com/watch?v=OMJQPqG2Uas
Keyword Research Tutorials for SEO â–º https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY
Link Building Tutorials (Step-By-Step) â–º https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tjUTuAHpHidz5e2hAedP_m
How to Measure Keyword Difficulty and Rank on Google â–º https://www.youtube.com/watch?v=jSOq3ysvBk8
Blogging Tips for Beginners That Actually Work â–º https://www.youtube.com/watch?v=Ml4mQJjgX6g
How to Write a Blog Post That Actually Gets Traffic â–º https://www.youtube.com/watch?v=-kOT39l0omU
What is Content Marketing and How to Crush It on a Tiny Budget â–º https://www.youtube.com/watch?v=4XrtVkhOBfQ
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Whether you’re writing for your own site or for a client, you should have 2 objectives for your content.
â–º The content should drive traffic to the site.
â–º The content should turn people into customers or push them further down the sales funnel.
With these objectives in mind, here’s a simple process to achieve both of these goals.
The first step is to write about topics people are searching for.
Most people like to write about topics that excite them. But these posts often have a short shelf life.
When you create content around topics that people are searching for, then you get the opposite effect: free, passive and consistent traffic that usually grows over time.
How do you do this? This video will show you how.
The second step is to assess the type of content Google wants you to create.
Google’s job is to deliver the most relevant results for any given search query. And they do a pretty good job at this.
So naturally, if you want to rank for your target topic, then you need to know the type of content Google will rank for that query.
This is called search intent. Watch the video to find out how to determine search intent from any query.
Step three is to create a data-driven outline.
Content is like a puzzle. There are a lot of different pieces and it’s tough to assemble without some kind of framework. Outlines are like the edge pieces of the puzzle. They help to form the base and all you need to do is fill in the missing pieces.
They also help make sure you’re including all critical points worth communicating on the topic.
This video will show you how to easily create a blog post outline.
Step four is to create a click-worthy headline.
A headline is important because it’s what stands between you and a visitor. Its main job is to convince people to actually click on your result. Then it’s your content’s job to keep them reading.
Watch the video to learn how to write good headlines.
Step five is to write a killer intro using the AIDA formula.
The introduction is arguably the most important part of your content. Its job is to hook your reader, tell them they’re in the right place, and convince them to keep reading.
Fortunately, there’s a tried and tested formula you can use called AIDA, which you can use.
What does it stand for and how do you use it? Watch the video.
Step six is to make your content actionable and easy to digest.
So your outline should act as a nice skeleton for your post. And to add meat to those bones, you need to do two things.
â–º Make your content as helpful as possible.
â–º Make it easy to digest and read by focusing on your communication and writing skills.
Watch the video to learn some tips on how to do this.
Timestamps:
1:11 Write about topics people are actually searching for
3:50 Assess the “type” of content Google will rank
5:18 Create a data-driven outline
7:15 Create a click-worthy headline
8:04 Write a killer intro using the AIDA formula
9:47 Make your content actionable and easy to digest
11:25 Get unfiltered feedback
