In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.
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Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.
Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.
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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
We also have another playlist on more “advanced” link building.
There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.
Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2020
Are you new to SEO and want to rank #1 on google this upcoming year? Here are 3 SEO strategies that will boost your rankings!
#1: Focus on content
Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won’t do as well as sites which focus on one single niche and are super thorough.
You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, “This is the end all site “that you should end up reading “if you’re interested in dating online.”
#2: Optimize your title tag and your meta description
Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there’s this one sentence with a link at the top is called the title tag.
And the description below is called the meta description.
Now think of it this way, if you search for the phrase online dating, and you don’t see the word online dating in neither the title or the description, are you going to click on the result?
Well if you are, there’s something wrong, because why would you click on a result that isn’t related to what you’re looking for?
In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn’t in the title or description?
That’s because Google tracks who’s clicking on what listing, and they’ve learned that when a keyword is in the listing, that same keyword that you’re searching for, they know you’re way more likely to click through.
So in your title tag and your meta description, make sure you include the keyword. But you can’t just add the keyword, “online dating,” right?
The easiest way and what I would do and I wish it was this simple; I will just put “online dating, online dating, online dating, online dating.”
If I could put it 20 times so people would know that the article is on online dating, I wish I would get more clicks.
But it’s not that simple.
Yes you have to include the keyword in your title and your description, but it has to be appealing. If it doesn’t flow in a sentence, it’s not easy to read, and it’s not appealing or evoking curiosity, no one is gonna click through.
#3: Use Google Search Console
Did you know that Google gives you a tool that teaches you how to rank number one on Google?
Yes I know that sounds ridiculous but it is true, and it’s called Google Search Console.
If you’re not already a user of it, sign up.
It doesn’t cost a dollar. You’re missing out if you’re not using it.
I can’t emphasize that enough. So now that you’re using Google Search Console…give it a few days because it takes some time to populate data. You’ll see a screen that shows Search Analytics and this shows you all the pages on your website that are getting you traffic. But the cool thing about Google Search Console is they also show you which articles are getting impressions.
Take all the keywords you’re getting impressions for and start adding them to your copy.
Now we have an article on Instagram, and it teaches you how to get over 300 targeted Instagram followers per day.
The article is around 10,000 words. When I first wrote that article, it wasn’t 10,000 words, it was roughly 2,500.
I went to Google Search Console, I saw all the people that are searching for terms related to the article, I added them within that article. I made it more thorough and you know what?
My SEO traffic more than tripled to that article. Yes it is that simple. And when I made that change, it didn’t happen right away, but I noticed the results within 50 days. That’s not a long time.
Now that you’ve learned these three tips, I challenge you in which I want you to take these tactics and implement them, and then after you implement them, in the next 45 days I want you to leave a comment with your results. Because if you’re not doing well, that means I’m not happy.
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