It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.
Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.
🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide
2:18 – Intro
5:20 – Inspiration behind evergreen strategies for PPC
8:30 – Evergreen campaign creation strategy
11:17 – The “Protect” Strategy
18:20 – The “Conquer” Method
22:21 – The “Rank” Approach
26:06 – The “Dominate” Strategy
32:18 – The “Discover” Campaigns
41:23 – Connect with us
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– Where to find Noemi, ScaleWave.io
– Wizards of Ecom Podcast
https://wizardsofecom.com/podcast/
– Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
– Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
– What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
– Get the Evergreen Campaign Creation Strategy Guide
The Complete Amazon Advertising Evergreen Campaign Strategy Guide | Ad Badger
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
– Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Podcast Coordinator and Graphic Designer: Sofiia Podash