The Truth About SEO in 2025: Ranking, AI, and Google’s Next Moves – Manick Bhan | E13

🌎 https://searchatlas.com (@SearchAtlas-SEO)
🔗 Manick on LinkedIn: https://www.linkedin.com/in/manick-bhan/

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Manick Bhan has spent over a decade on SEO, pioneering data-driven strategies that help brands scale and outperform the competition. As the founder and CEO of LinkGraph and CTO of the SearchAtlas SEO software suite, he combines his expertise as a growth hacker, data scientist, and programmer to challenge industry norms and improve search optimization strategies

In this episode, he breaks down the biggest SEO misconceptions, revealing why traditional approaches often fail and how brands can build a strategy that actually works. He introduces the X-A-C-T framework, a holistic SEO model that optimizes rankings through user experience, authority, content, and technicals. He also explores AI-driven content strategies, the growing importance of Answer Engine Optimization, and how businesses can adapt to Google’s changing ranking signals.

Beyond Google, Manick explains why businesses must rethink search strategy, taking into account platforms like YouTube, Bing, and AI-powered search assistants. He shares how brands can establish topical authority, leverage domain knowledge networks, and even influence large language models like #ChatGPT to appear in AI-generated responses!

🚀 Business Skills to be Future Proof: https://business-suite.io/

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