Hey sellers! Riya Mittal is here to tell you WHY you should implement a long-tail keyword strategy on your PPC campaigns!
Implementing a long-tail keyword strategy is considered a tactical move for the eCommerce businesses that want to rank higher for their buyer keywords.
Let’s see why you need to implement a long-tail keyword strategy in your Amazon PPC campaigns.
:large_blue_diamond:Less competition – As mentioned, they have less competition because long-tail keywords are relevant for fewer sellers. So, it is easier to rank organically and a higher position in the search results will attract more traffic.
:large_blue_diamond:More Conversions – Customers searching with long-tail keywords have high purchasing intent, and they are considered as more qualified leads. So, a customer visiting your listing has a huge chance to buy your product. This boosts your conversions and improves your organic search ranking.
:point_right:Link in BIO – Learn more about Amazon long-tail keyword strategies to fuel your PPC campaigns!
If you have any questions, leave them in the comment section!:keyboard:
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