Top 10 Pay Per Click news from December 13 to 20, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: PMax placements, brand protection with target IS or manual cpc?, selective brand block in PMax, negatives will arrive only in 2025;
#MetaAds: 2024 statistics on Paid Social Media, creativity freshness and video metrics decline in EU, audience updated only if used;
#Linkedin: latest 2024 news announced;
#BFCM data insights & call for speakers #adwexp-25.
Link to News: https://www.adworldexperience.it/en/top-10-ppc-news-from-december-13-to-20-2024/
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
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