Top 10 PPC News from December 13 to 20, 2024 (ENG)

Top 10 Pay Per Click news from December 13 to 20, 2024, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: PMax placements, brand protection with target IS or manual cpc?, selective brand block in PMax, negatives will arrive only in 2025;
#MetaAds: 2024 statistics on Paid Social Media, creativity freshness and video metrics decline in EU, audience updated only if used;
#Linkedin: latest 2024 news announced;
#BFCM data insights & call for speakers #adwexp-25.

Link to News: https://www.adworldexperience.it/en/top-10-ppc-news-from-december-13-to-20-2024/

If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂

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