Top 10 Pay Per Click news from January 3 to 17, 2025, commented live by Gianpaolo Lorusso, founder of ADworld Experience.
#GoogleAds: kidding on PMax negatives, dangerous bid limits, placements to exclude, fake Impression Shares, asset group level conversion actions in PMax, delivery times reliability;
#MetaAds: testing creatives in 2025, double opt-in via SMS on leads;
#Amazon: ads open to other selected retailers;
#adwexp-25 registrations open (& price rising).
Link to News: https://www.adworldexperience.it/en/top-10-ppc-news-from-january-3-to-17-2025/
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 
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