👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
How do you troubleshoot PPC that’s not working? What do you do when your PPC is unprofitable? What do you do when too much of your revenue is coming from PPC and not enough is coming from organic? How do you know if you’re spreading your ad spend across the different ad types properly?
In this video, @ChrisRawlingsAmazonPPC breaks it all down, using real accounts that have been turned around: from unprofitable and ineffective PPC to profitable and growing. You will get to see how PPC is run on brands at every scale from $20k/month all the way up to $1 million/month in revenue.
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🎬 Other related videos:
▶️ Maximize Your Amazon FBA Success – Exclusive AMA with Chris Rawlings on Advertising & Brand Tools: https://youtu.be/bFyVsXl1zdk
▶️ Find more videos with Chris in this playlist: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join the next European Seller Conference – an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Troubleshoot Amazon PPC campaigns
➤ 00:41 Recap on European Seller Conference
➤ 02:04 About Chris Rawlings
➤ 08:10 How Amazon search results look like today
➤ 10:50 Turning around unprofitable PPC – case study
➤ 22:53 What is search family?
➤ 26:02 PPC structure to get to $1 milllion/month
➤ 32:08 Amazon product lifecycle
➤ 40:12 Amazon PPC tree of potential
➤ 41:49 Essential feedback loop framework
➤ 47:26 High CTR, low CVR – what to do?
➤ 49:18 Example
➤ 52:26 Discovery, research and performance campaigns
➤ 53:01 Campaign formula crib cards
➤ 56:18 Profitable PPC Challenge
➤ 1:00:15 STPP (self-targeted product placement) campaigns
➤ 1:04:16 How difficult is it to merge the products?
➤ 1:05:13 How to gain the product rank back with PPC?
➤ 1:08:35 How to run PPC for 2 product variations?
➤ 1:09:51 PPC for newly launched product
➤ 1:11:41 Best PPC strategy for launching
➤ 1:15:14 PPC for similar products with different variations
➤ 1:16:49 Handmade category
➤ 1:17:59 Profitable PPC Challenge details
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email hello@sophiesociety.com, mention ORANGE KLIK and get 10% off Amazon A+ content.
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🔶 Video host – LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #ChrisRawlings #AmazonPPC