Google Ads keeps rolling out new updates that change how search marketing works. A few examples of recent changes include:
* Loosening of keyword match types
* More automated bidding
* Less control over the message with RSA ads
* More automated campaign types like Performance Max
* More flexible targeting like ‘Optimized Targeting’
Hear from PPC experts Amalia Fowler and Navah Fuchs how these and other recent Google Ads developments have changed their opinion about the ‘perfect PPC account structure’. Is what worked well only a few years ago still the best solution today?
Join us to ask live questions and share your own thoughts on this topic.
Our guests:
– Navah Fuchs, VP of Strategic Marketing at Adzooma
– Amalia Fowler, Marketing Management Faculty at the British Columbia Institute of Technology
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