PPC is a digital marketing acronym and stands for “Pay-Per-Click” and refers to an advertising format or model pioneered by Google and most commonly refers to Google Ads (formerly known as Google AdWords) but also applies to models offered on Facebook, Reddit and others.
PPC is a part of SEM or Search Engine Marketing with SEO.
Google adopted its PPC Ads in 2005 and it’s now grown into a $250bn a year revenue service – eclipsing all of the other online advertising companies like Microsoft (Bing and LinkedIn), Meta (Facebook, Instagram, and Snapchat), Twitter, Reddit and so on.
PPC Performance is based on Quality Score, Bid Rates, Budget, and other Performance metrics that Google can have visibility over.
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https://primaryposition.com/seo-term-guides/what-is-google-ads/