PPC means Pay-Per-Click and refers to an advertising format or model pioneered by Google and most commonly refers to Google Ads (formerly known as Google AdWords) but also applies to similar models offered on Facebook, Instagram, Reddit and others.
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https://primaryposition.com/seo-term-guides/what-is-ppc-quality-score/
https://primaryposition.com/seo-term-guides/how-to-improve-ppc-performance/
https://primaryposition.com/seo-term-guides/what-is-google-ads/
