Google just announced its new ad targeting technology: the Federated Learning of Cohorts (FLoC). While there’s a lot of testing left, advertisers already have concerns about how audience targeting will be done in a world without 3rd-party cookies.
So on Episode 37 of PPC Town Hall, we asked search experts Navah Hopkins and Amy Bishop to help us understand how advertisers can keep getting the most out of their ad spend while respecting audience privacy.
Panelists:
• Navah Hopkins, Director of Paid Media, Justuno
• Amy Bishop, Owner, Cultivative
When you join, you will learn:
• What exactly is FLoC (Federated Learning of Cohorts)
• How does FLoC replace cookies
• What will advertisers lose with the demise of 3rd-party cookies
• Remarketing with Google’s TURTLEDOVE
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