content strategy

Boost Your Views: The Power of SEO Optimization on YouTube

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Boost Your Views: The Power of SEO Optimization on YouTube
#SEO #YouTube #VideoOptimization #DigitalMarketing #youtubeseo
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In today’s competitive digital landscape, understanding why you need to SEO optimize your YouTube videos is crucial for success. By implementing effective SEO strategies, you can significantly increase your video’s visibility and reach a wider audience. Learn the secrets to mastering SEO optimization for YouTube in this comprehensive guide.
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#SEO #YouTube #VideoOptimization #DigitalMarketing #YouTubeSEO #ContentCreation #OnlineVisibility #YouTubeSuccess #VideoMarketing #SEOStrategies

I Use THIS SEO Strategy to FORCE my Way to #1 on Google

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Do you want to get your articles to the top of Google? In this video, you’ll get to know the tactic that I use to force articles to position 1 and remain in the top position forever.

►► This video is sponsored by Ezoic: https://www.ezoic.com/?utm_source=youtube&utm_medium=ad&utm_campaign=mattdiggity

Timestamps:
00:00 Introduction
02:00 The Process
04:42 Step #1
05:39 Step #2
06:55 Step #3
08:02 Step #4

Resources:
AccuRanker: https://www.accuranker.com/
Writing Content: https://youtu.be/xRCEEzcQAtk
Surfer: https://surferseo.com/
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Subscribe here
►► https://www.youtube.com/MattDiggity?sub_confirmation=1

Download 3 SEO Case Studies for FREE
►► https://diggitymarketing.com/3-case-studies-132x/

For more Advanced SEO Tips, check out this Playlist
►►https://www.youtube.com/playlist?list=PLon5tUqnLX4x-0DxUIPlJgi2RdVK00rvm

Content Strategy for SEO: What Is It, Top Errors and Tips for Success

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Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:

01:41 What is Content Strategy
05:46 The Main Content Strategies Mistakes
09:01 The Building Blocks of a Successful Content Strategy
15:21 Favorite Content Tools

— This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/

#ContentStrategy #ContentOptimization #SEO

How to Boost Your SEO Traffic with Sleeper Content (And Stop Promoting Worthless Content)

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You look at all these SEO tools out there, whether it’s Ubersuggest, Ahrefs, Semrush, Moz, and you type in a keyword, like I typed in marketing tools here, and you’ll see a SEO difficulty number which tells you how hard it is to rank for that keyword on Google. Now, this data is pulled through backlinks, but how can you figure out if a keyword is really easy or not to rank without going through all the effort of promoting the content? Today I’m going to break down how you can increase your traffic through sleeper content.

RESOURCES & LINKS:
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Ubersuggest (Free SEO tool): https://ubersuggest.com/

How to Do SEO For A Tiny Site With No Backlinks (video): https://youtu.be/Y772PSqmudo

My Favorite SEO Hack to Increase Website Traffic (video): https://youtu.be/WTWZQ_4_zNk
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As I mentioned earlier, if you use a SEO tool and you type in any keyword, whether it’s marketing tools or even just something like marketing, you’ll see how difficult it is to rank for a keyword. And some of these keywords are really easy to rank for. Some of them are much harder to rank for. But does that mean that you can’t rank for these keywords if you don’t have a ton of backlinks? No, that’s not the case, and the reason being is Google uses many factors. Links are just one aspect of it. Traffic without putting tones of effort through sleeper content.

So let’s head over to the neilpatel.com website. As you can see here, here’s my homepage. Scroll down, a little bit about me. And then now let’s go to the blog where you can find all my content. Now I’m going to show you my content. I want you to see what’s off, okay.

Some have little to no comments, like 12 or 8. But why is that? Why are some posts doing extremely well and others aren’t? Well, I’m going to share a little secret with you. The posts that tend to have a lot of comments I promote. I push on social media, like Facebook, Instagram, videos, and my live sessions. I’ll cross-link to them more. I even do email blasts, push notification blasts.

I give a ton to promote them so that way people get to know that content, they want to share that content, and hopefully it ranks higher. But you can only send so many email blasts in a day. You can only send so many push notification blasts. You can only promote so many posts on Facebook on your fan page before your audience gets irritated that you’re sharing five pieces of content a day.

So let me tell you a little secret on what I do. I create a ton of sleeper content.

I’ll cross-link. I’ll promote it more. I’ll try to build links by manually outreaching to sites. I’ll push it on social media. I may even do the email blast. But what I’m doing is I’m creating tones of content and publishing it. But most of my content that I publish like that, this is what I call sleeper content, which if you’re publishing it, you’re not really telling too many people about it, you’re not marketing it, it doesn’t all rank.

A lot of these pages that I’m writing content on aren’t ranking in the top 10 results or top 10 pages on Google. But a good portion of them are, and all I’m doing is just publishing content. The moment it gets to page two, I’ll start doing more marketing to try to get it to page one. And really what I’m looking at is not if it hits page two. I’m looking to see if it hits the top of page two or bottom of page one.

I’ve been doing this strategy for years. It works really well. And you probably haven’t seen a lot of this content because I don’t push it out in email blasts or social media mentions, but it works really well, and that’s how I’ve grown my traffic to millions of visitors a month. So let me know your thoughts. Curious if you like this strategy.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #ContentMarketing #DigitalMarketing

Content Marketing Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

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Today I’m going to be covering content marketing, part one. So we’re going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.

RESOURCES & LINKS:
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Download the assets mentioned in this video: https://neilpatel.com/training/

SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG

Ubersuggest: https://neilpatel.com/ubersuggest/

QuickSprout: https://www.quicksprout.com/
Crazy Egg: https://www.crazyegg.com/
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Before we get started, I want to let you know, don’t look back and ask, “Why,” look ahead and ask, “Why not?” Because, as we cover content marketing, what you’ll find is, a lot of companies are asking, “Hey, why should I end up doing it?” Well, you should end up doing it because it produces results, and I have some stats to show you later on.

But before we get started, let’s look at the evolution of Google. What most people don’t know is Google does more than one algorithm update per day, and as they’ve gone around over the years, they’ve gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they’re really able to predict what humans want.

So why is content marketing important? I’ll go over a few of the main bullet points.

Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it’s not just for B2C, it’s also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you’re not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it’s a great way to compete against the bigger corporations.

And that’s why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it’ll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.

When you’re doing content marketing, if you don’t understand you’re customer’s problems, you won’t do well. It’s all about finding the balance between the keywords that you want to target with your site, and the content.

When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.

You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there’s good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we’ll go over examples of that in the upcoming lessons.

And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you’re not that creative, you don’t have to worry, just following this formula will get you results.

So the first step in Franklins’ Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.

Now that you have some keywords, you want to first figure out who you are, because not every company is the same.

This is super-important, especially at the beginning, you don’t want to go off-brand, because yes, it may drive traffic, but if it’s off-brand, it probably won’t drive any sales, and this is both for B2B and B2C.

If you have little to no traffic, and you have a brand-new site where you’ve done little to no SEO, put in a competitor’s domain here, because when you add a competitor’s domain name, you’ll be able to see what’s working for them, and it’s a great place to start. This will take you to a page that shows you all the keywords that you’re getting traffic for, or your competition’s getting traffic for, and it’ll give you an idea, on the right side of the report, of who else is ranking, and it’ll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #ContentMarketing

SEO Agency Philadelphia
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