fba

ACOS Reduction PPC Strategy: Positions 3/4 Amazon Sponsored Products

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00:00 What PPC rank should you be going for
00:44 Showcase how you can look at your organic rank or PPC rank
02:35 How to track Keywords
03:21 Typically, it’s slot 3 & 4
05:10 I’m already in the organic position 1-4, should I still be doing PPC
08:24 You can do a nice video Ad placement

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv

Amazon video ads and PPC strategies / Brian R. Johnson

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📊 𝐬𝐞𝐥𝐥𝐞𝐫𝐛𝐨𝐚𝐫𝐝 – Profit analytics for Amazon FBA sellers: email follow-up campaigns + refunds for lost and damaged inventory + PPC optimizer + listing change alerts + inventory management and much more.
Starting from $15 per month, 𝟏-𝐦𝐨𝐧𝐭𝐡 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥👇
https://www.sellerboard.com/youtube
No credit card needed!

Our guest today is Brian Johnson – the leading strategist in Amazon PPC advertising. Brian has founded the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.

Contents:
– sponsored display video and sponsored brand video;
– driving external traffic to Amazon;
– a marketing funnel on Amazon;
– PPC strategies
… and much more!

sellerboard on Facebook:
https://facebook.com/sellerboard/

🎬 Check out our previous episodes!

All about Amazon advertising / Elizabeth Greene
👉 https://youtu.be/RsYOHWPp5C0

Expansion to international markets / Kevin Sanderson
👉 https://youtu.be/oGy3OUZgWsM

How to increase profitability in 2022 / Klaidas Šiuipys
👉 https://youtu.be/c2QRkYXhdqE

Links:
👨‍🦲 Brian’s Linkedin: https://www.linkedin.com/in/brianrjohnsonppc/
🌎 Canopy Management Website: https://canopymanagement.com/

MEGA TRUCO AMAZON PPC – Cómo ahorro miles de dólares al año con esta estrategia de PPC

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🎓 FORMACIONES 👉 https://bit.ly/cursoslv
🎓 MASTERCLASS 👉 https://bit.ly/Masterclass-amzfba
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👁 DESCRIPCIÓN: Hoy voy a hacer un vídeo breve dandoos un consejo sobre las campañas de anuncios de PPC de Amazon que os va ahorrar cientos o miles de euros o dólares todos los años si lo seguís a rajatabla. Esto que os voy a contar me ha pasado infinidad de veces y me ha hecho perder mucho dinero así que lo comparto aquí con vosotros para que podáis tomar cartas en el asunto. Esto aplica por supuesto a los anuncios patrocinados de Amazon, a sponsored brands y a sponsored display.
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📚CAPÍTULOS
Introducción: 0:00 – 0:36
Funcionamiento de PPC: 0:37 – 2:42
Por qué las campañas siguen activas: 2:43 – 5:00
Efectos negativos: 5:01 – 6:41
Conclusiones y recomendaciones: 6:42 – 8:05
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PPC: Strikezone Keywords Tutorial – Amazon Seller Central

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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?

Our ppc team has co-opted @Steven Pope’s seo strategy for just that purpose on ppc (broadening search)

Identify the keywords your product currently organically ranks for 10/20-50. Within that filter

sort for highest volume, highest relevancy terms (edited)

use the best 5-10 (depending on specific data points) as new kw campaign(s) to try

also goes without saying you should be reviewing the STRs from any current campaigns where they exist

00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv

아마존 PPC 광고는 이 영상 하나로 종결하겠습니다.

by

아마존 FBA 강의 시리즈, 많은 분들이 궁금해 하셨던 아마존 PPC 광고에 대해 다루어 보았습니다. 평소보다 영상이 길지만, PPC의 기본부터 제가 생각하는 최고의 PPC 캠페인의 구조 및 최적화 방법까지 PPC 운영의 모든 것을 담았습니다. PPC 운영이 막막하셨던 아마존 셀러 분들께 도움이 되었으면 좋겠습니다.

영상에 사용된 PPT 슬라이드 다운로드 링크:
https://mailchi.mp/5a3103ad131c/ppc-guide

차례 (슬라이드 제목)
– 궁극의 PPC 가이드
– “아마존 PPC 광고 캠페인 어떻게 운영하는 것이 베스트인가?”
– 이 영상에서 배울 수 있는 것
– PPC 기초 다지기
– 결국 무엇을 위한 것인가?
– PPC란?
– “클릭당 지불”이란?
– “PPC”라는 용어에 대해
– PPC 광고 예시 – 키워드 타겟 광고 (“스폰서 리스팅 VS 오가닉 리스팅”)
– PPC 광고 예시 – 제품 타겟 광고
– PPC 광고를 해야 할 이유
– PPC가 어떻게 수익으로 연결되는가?
– 광고 수익성 계산하기
– 제품 마진을 계산하는 법
– AMAZON REVENUE CALCULATOR
– BREAK-EVEN POINT
– ACoS란?
– 수익성이 있는 광고란?
– “ACoS와 마진이 같으면 재고만 없어지고 손해 아니야?”
– 매출에 대한 PPC 광고의 간접적인 영향
– 낮은 ACoS가 반드시 좋을까?
– 이상적인 ACoS 레벨은?
– PPC 최적화란?
– 구매전환율이란?
– PPC 캠페인 운영의 큰 그림
– PPC의 이해 – 기초 개념/용어 설명
– 아마존 PPC 캠페인 종류
– SPONSORED PRODUCTS만 다루는 이유
– 캠페인 생성 따라하기
– 지표에 대한 이해
– “가장 효과적으로 PPC 캠페인을 구조하는 방법은?”
– 타게팅의 종류
– 키워드 타게팅/제품타게팅
– 자동 타게팅 캠페인
– AUTOMATIC TARGETING 캠페인의 역할
– 자동 캠페인의 키워드/제품 타게팅
– 수동 타게팅
– 수동 캠페인 – 키워드 타게팅
– “MATCH TYPES”에 대한 이해
– MATCH TYPES의 역할
– 수동 캠페인 – 제품 타게팅
– 타게팅의 종류 정리
– NEGATIVE TARGETING
– 효과적인 PPC 캠페인의 구조
– PPC 최적화 메커니즘
– PPC 최적화 실제 적용 – 6 캠페인 포트폴리오 & 플레이북
– 6 캠페인 포트폴리오
– PPC 플레이북 – 키워드 타게팅
– PPC 플레이북 – 제품 타게팅
– * 신제품 런칭 시기에는…
– 개인적인 룰
– “너무 복잡해.”
– PPC 자동화
– 처음 시작하는 아마존 셀러라면…
– 나의 제품이 여러 개라면?
– ADTOMIC by HELIUM 10
– ADTOMIC을 활용한 자동화 예시
– 이후의 할 일은?
– PPT 다운로드
– 감사합니다!

✅ 아마존 분석 소프트웨어 Helium 10 제휴 할인
가입 링크: https://bit.ly/36gozT8

JAYHAN50 – 첫 달 구독 금액의 50% 할인
JAYHAN10 – 매달 구독료의 10% 할인 또는 연간 플랜의 추가 10% 할인
– 가입 시 저의 위 두 제휴 코드 중 하나를 선택하여 입력하시면 해당 할인 혜택을 받아보실 수 있습니다.

* Helium 10은 구독 한 달 이내 질문 없이 “무조건 환불 정책”을 가지고 있으므로, 안심하고 한 달간 사용해 보세요! 🙂

트위터: https://twitter.com/JayH_321

5 Amazon PPC Hacks

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00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class

🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20

❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

WIN Amazon PPC! MAG Crash Course to Organize and Optimize so you can Dominate Amazon Pay Per Click

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00:00 Intro
00:04 Large accounts optimization after initial setup for PPC campaign
01:39 Check your settings first
03:30 You can customize your columns
03:21 Am I out of budget anywhere?
04:30 Organize Ad Spend
11:16 Potential heroes to pull out
15:12 Which is the big loser
16:56 How do I manage 5,000 product groups
17:32 Broad match keyword target
23:14 Top-of-Search column

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

[PPC] Broad Match Advertising: Too Many Keywords = Cannibalization / Dilution

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Ensure there is no cannibalization:
Broad Match keywords should not be all grouped together that have the same overall terms.
Exact, Broad, Phrase should be separated
Avoid putting hundreds of keywords into a campaign. Utilize ones that make sense.
Consider negating branded keywords or defensive ASINs (or well-converting exact match terms gleaned from auto campaigns) – within the auto campaign to avoid competition and cannibalization

00:00 Some things to look out for when doing Ad checks
00:36 First thing you don’t want to see when optimizing
00:53 Cannibalization in Ads
01:11 Don’t mix exact phrases and broad match together
01:16 Don’t have tons of broad match campaign
01:57 Real-time example

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.

About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.

My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy

Website: MyAmazonGuy.com

Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy

✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm

✅ Order a Trademark from My Amazon Guy for $775 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/

✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/

✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_

✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/

#amazonselling #amazonseller #amazonfba #myamazonguy

🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0

When to Lower PPC Advertising Spend on Amazon FBA – PPC Mastery Summit Q4 2021

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👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too)

00:00 Intro
00:26 Q4 2021 is going to be hectic
00:55 Number 1: Going to stock out
01:40 You need to have a healthy budget
02:06 What some experts think
02:33 Restock limits are also adding complication
03:05 Number 2: Having “0” sales
05:54 When looking for an opportunity to lower Adspend
06:31 Number 3: Advertised for 90days and no margin
07:47 Do you turn off your ads?
08:24 Profit at cost of growth or growth at the cost of profit
09:37 Number 4: When PPC bids are too high
10:48 Number 5: Out of season
11:28 Number 6: Diminishing returns
13:56 Number 7: When you have better results and opportunities outside Amazon
14:58 Number 8: Better campaigns inside the seller central
16:42 Why ads don’t display, tip 1: Banned products from ads
17:53 If your keywords are not relevant

Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join

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Amazon PPC 2021 Category Targets

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By the end of this video you should learn:

✔️ – 0:57 – What are Category Target Amazon PPC Campaigns
✔️ – 2:16 – How a Category Target Amazon PPC Campaign is Run
✔️ – 2:46 – The Biggest Mistake You Can Make
✔️ – 3:57 – Real Life Examples Of What Does and DOES NOT work
✔️ – 5:22 – See the Differences Between Creating an Amazon PPC Sponsored Display Category and a Sponsored Product Category

There are Beginner and Advanced Amazon Advertising Tips & Tips shared throughout all of the sections above. Good Luck!

This Video:

This video highlights a particular Amazon Advertising PPC Campaign Strategy that has worked great for my clients so I hope you find it incredibly valuable.

I wished I would have had someone giving Amazon Pay-Per-Click Advertising Tutorials for Amazon Sellers when I first started because it would have saved me thousands and thousands of dollars experimenting the hard way.

Don’t miss the Biggest Mistake You Can Make. It’s the most important thing you can learn from this video.

📚 Similar Amazon PPC Campaign Videos 📚

Advanced PPC Holiday Tips – https://youtu.be/RinOM0UTR2Y
Amazon PPC Corona Pandemic Tips – https://youtu.be/w2VILtyDlPY
Using Brand Analytics To Find New Products & Keywords – https://youtu.be/JkrkIjCgOvs
Amazon PPC Advertising Negative Keywords Analysis – https://youtu.be/PKa-33Yi1es
Amazon PPC Suggested Keyword Bids – https://youtu.be/E9gqKLSmVHg

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