Case Study: Unlocking New Ways to Test and Optimize Email Campaigns

LegalZoom will delve into strategies and tools that has enabled them to unlock interesting insights and findings that were applied to campaigns. Debbie will explore ways they have optimized journeys and audience segmentation to drive measurable and meaningful results.
PRESENTER
Debbie Gee, Senior Lifecycle Marketing Manager, LegalZoom

Amazon PPC Strategy Discussion | SSP #535

In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

✍️ Activate your FREE account and get to know Helium 10’s suite of e-commerce solutions: https://h10.me/signup

Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.

Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.

Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.

In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:

00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements

The Importance of Email Marketing for Local Businesses

Email marketing can be a great way for local businesses to engage current customers. It can increase the lifetime value of your customers and improve your word of mouth marketing.

To learn more about our marketing services, visit: https://www.scorpion.co/

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LinkedIn: http://www.linkedin.com/company/scorpion
Instagram: http://www.instagram.com/scorpion.co
Twitter: http://www.twitter.com/scorpiondotco

#Scorpion #EmailMarketing #EmailMarketing

Why Email Newsletters and Email Campaigns Are Still Great Marketing Tools in 2023 – Part 1

Why Email Newsletters and Email Campaigns Are Still Great Marketing Tools in 2023 – Part 1

https://www.vincidigital.com/effective-marketing-strategy/

#shorts

Amazon Advertising | Common 10 Mistakes When Structuring Amazon PPC (Part-1) | Ads Mistakes To Avoid

From Amazon now every e-commerce platform like eBay, Walmart, Wayfair, overstock, etc. offers paid advertising. When you start on a new platform you often learn by trial and error and you can refine your strategy step by step. We see that marketers often face the same pitfalls when starting with Amazon PPC. To help you get started quickly and to prevent these pitfalls, we have made an overview of the 10 most common mistakes made in Amazon PPC.

In this video, we have discussed the first 5 mistakes that many sellers do in Amazon advertising. If you are an Amazon seller and manage advertisements for your account then this video will be a great lesson for you.

✅ Treating Amazon Like Google
✅ Poor campaign structure
✅ No use of Keyword Harvesting
✅ Auto-campaigns only
✅ Adjusting the bids too quickly

I hope this video will be helpful for you to prepare yourself for starting your eCommerce business.

If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.

You can also share this video if you think this will be helpful for others.

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CONTACT US – info@ecomclips.com

Don’t forget to subscribe, and press the bell icon. Thanks for watching!!
#mistake #solution #PPC #Amazon #ads #sponsored #Isharify #Ecomclips

Bruce Clay Inc. SEO Horror Commercial “Haunted House”

If you’ve ever worried about your SEO more than a creepy ghoul stalking you in a haunted house… we understand how you feel!

In our first Bruce Clay Inc. commercial, we wanted to make a horror spoof that poked fun at the stress we know many of you have about search engine optimization. We had a lot of fun producing this commercial for our company and we hope you enjoy it!

If you wanna stop worrying about your site’s performance, you need experts. At BruceClay.com, we provide you with smarter search marketing to give you the SEO results you need to feel more at ease.

So be sure to give us a call today!

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#seo #commercial #horrorstories

Granular – PPC Specialist Agency

Granular https://granularmarketing.com is a pure PPC and paid digital marketing agency focused on driving measurable business growth with focus transparency. We are founded, run by, and only employ digital marketing experts; pulling experience from over a dozen other agencies and in-house marketing teams. We’ve experienced and solved many of the issues that companies often encounter with paid digital; and we make it easy to profitably scale digital channels to drive direct eCommerce sales, generate quality leads, SaaS subscriptions, product downloads, and more.

SEO Agency Philadelphia
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