In this google ads tutorial for beginners you’ll learn step-by-step how to run ads on google. This is a COMPLETE A-Z Google Ads Course designed to maximise your conversions while paying as little as possible for your clicks!
A lot of the tactics I share here in this video I’ve learned from taking Charlie Brandt’s eCom course. I’m am not affiliated with him but I highly recommend his youtube channel and course:
Charlie Brandt’s Channel ▶ https://www.youtube.com/c/CharlieBrandt-ecom
0:00 Why you NEED this video!
1:44 How Google Ads Work
8:07 Set Up Account
9:35 Account Structure
11:14 Campaign Settings
19:52 Bidding, Ad Rank & Quality Score (important!)
28:55 Ad Extensions (Increase CTR!)
33:39 Ad Groups (best strategy)
35:33 Keyword Match Types
40:15 Ad Design
46:00 Negative Keywords (save money!)
50:31 Keyword Planner
52:57 Ad Optimization
You’re not only going to learn the basics of how to use google ads but I’ll also show you a winning strategy to maximise your quality score so you get the best place in google search results and still pay less then the competition. Creating google ads that are as relevant as possible to the keywords you are targeting is the best strategy to earn money from google ads / google adwords.
In this google ads tutorial you’ll also learn how your google account is structured so that you can keep all your campaigns perfectly organized.
You’re going to learn exactly how bidding works on google ads and I’m going to show you a bidding strategy that I use to maximize profits on winning keywords and cut losses on non-profitable keywords.
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The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!
How to Setup Google Ads Campaign in 2022. Start your Online Marketing PPC Digital Campaign with Google Adwords Today!
Hire Me/Schedule a Consultation Session with me ✅ https://www.upwork.com/freelancers/aarsheikh
Google Adwords PPC 2022 is undoubtedly one of the famous online marketing platform to advertise and promote your services online in the field of Digital Marketing.
PPC is a method of Pay per click where an advertiser pays whenever a click on his/her ad has been occurred and you are charged according to Google’s famous algorithm technique which is known as Google’s Quality Score. Google quality score depends upon several factors such as landing page, ad copy, keywords, campaign optimisation and other tweakings.
This is a full fledge Google adwords tutorial video on How to Setup Google Ads Campaign 2022 PPC. You can target both search, display, search networks, Youtube ads, Gmail Ads and other ads through Google Ads Adwords.
Google Ads Tutorial which is easy to understand and includes step by step details on how to set up your first Google Ads Campaign Online.
You can also setup campaign on google ads by doing smart campaign which i do not recommend because it doesnt have much audience targeting or deep targeting options.
A kind of Google Ads for beginners video.
Table of Content
0:00 Introduction to Google & Google Ads
1:35 Google Ads Dashboard
2:22 How to Start a New Campaign on Google Ads
2:34 Six Options to Setup a Google Ads Campaign
7:05 Leads Based Campaign on Google ads
8:15 Sales Based Google Ads PPC Campaign
8:27 Website Traffic Campaign on PPC Google Ads
8:31 Products & Brands Consideration Campaign on Google Ads
8:43 Brand Awareness & Reach Based How to Setup Google Ads Campaign
8:49 Apps Promotion through Google Ads
9:18 Local Stores Visit & Promotion Campaign Type on Google Adwords
9:33 Creating a Campaign without Goal on Google Adwords
10:02 Step by Step Tutorial on Creating a Google Ads Sales Type PPC Campaign
10:30 Importance of Tracking in Marketing with a Client Case Study
13:49 Budget and Bidding Settings
16:48 Campaign Settings
17:28 How to Set Location Targeting and Advance Pin Point Targeting on Google Ads
21:15 Language Settings For Google Ads Campaign
21:37 Audience Segment [Display Network Only]
22:26 Dynamic Search Ads
22:50 Ad Scheduling
23:10 Selecting Keywords for the first Time
24:40 Creating your first Ads on Google Ads Campaign
27:11 Google Ads Campaign Extensions
27:56 Final Review of Google Ads Campaign
Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business. To set you up for success, we’ll provide reports and insights so you can track your ad’s performance and costs.
How much does it cost to put up an ad on Google?
The average cost per click in Google Ads is between $1 and $2 on the Search Network. The average cost per click on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click.
How do I advertise on Google without a website?
Yes its possible. you can even advertise Youtube video, Facebook Page, Any social media channel or you can create a local page with Business Profile and advertise with Smart campaigns in Google Ads.
Is it hard to set up Google Ads?
It’s not difficult to get started with Google Ads, but it can be overwhelming. However maintaining and optimising campaigns can be difficult, which is why I’m providing consultation & help.
Are Google Ads good for eCommerce?
Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. As you can see, Google Shopping ads show up at the very top of search results.
Google Ads tutorial, Ads tutorial, Google adwords tutorial. Google Adwords Campaign.
I am making an ads campaign in for Beginners, so after seen this video you can easily create a Google ads Campaign.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Want to learn how to run ad campaigns on Google Search, different websites, and YouTube? In this complete Google Ads Tutorial or Course, we have covered everything in detail and practically.
• What is Google Ads or Google AdWords?
Google Ads, formerly Google AdWords, is a platform that allows you to advertise your business on Google’s search results pages, websites, apps, YouTube, and other platforms. You can select to show your ads to the targeted audience on the basis of keywords, locations, demographics, and more factors.
• Google Ads Course for Beginners (Full Tutorial)
This is one of the effortless ways to generate leads, find customers, and grow your business. Whether you are a student, professional, someone seeking a job, or a business owner looking to learn Google Ads free, then this Google Ads Course 2022 is for you.
In this Google Ads Tutorial, you will learn about different types of ads, structure, ad groups, keyword research, bidding strategy, search ads, dynamic ads, display ads, video ads, conversions, audience targeting, remarketing, and much more.
Throughout this 8+ hours of free Google Ads Course, you will master the skills of running ad campaigns effectively while optimizing your budget. It will also help you to find a career in digital marketing and PPC.
TimeStamp :
Introduction to Google Ads – 00:00:00
How Google Ads Auction Works – 00:18:15
What is Quality Score in Google Ads – 00:33:03
Different Types of Ads in Google Ads – 00:43:08
Structure of Google Ads Campaign – 00:51:12
Keyword Match Types in Google Ads – 01:00:09
Negative keywords in Google Ads – 01:09:10
Understanding Dashboard in Google Ads – 01:16:49
Campaign Goals in Google Ads – 01:24:32
Create Search Ads Step-by-Step – 01:31:11
Location Targeting in Google Ads – 01:44:52
Language Targeting Settings in Google Ads – 01:51:53
Ad delivery methods in Google Ads – 01:56:42
Bidding Strategies in Google Ads – 02:03:55
Conversions, Ad Scheduling & Rotation – 02:11:10
Ad extensions in Google Ads – 02:17:52
Campaign URL Options in Google ads – 02:29:49
Understanding Ad Groups in Google ads – 02:38:58
Concept of GCLID in Google ads – 02:45:53
Audience Targeting in Google ads – 02:48:49
Understanding Daily Budget in Google ads – 03:00:23
Creating Search Ads – Practical – 03:09:55
Understanding Campaign Statuses in Google ads – 03:19:22
Introduction to Google Display Ads & Campaigns – 03:24:12
Creating smart display campaign in Google Ads – 03:29:58
Creating standard display campaign in Google Ads – 03:35:59
Creating gmail display campaign in Google Ads – 03:48:13
vCPM & CPM Bidding in Google Ads – 03:55:42
How vCPM & CPC Bidding Competes in Google Ads – 04:02:37
Frequency Capping in Google Ads – 04:08:24
Narrow Targeting in Google Ads – 04:13:49
Targeting Expansion in Google Ads – 04:20:15
Video Campaign Goals & Subtypes – 04:22:49
Creating Video Ad Sequence – 04:34:14
Inventory Types in Video Ads – 04:44:46
Create Custom Video Ads – 04:54:50
Create App Install Ads – 05:03:51
HTML 5 Assets in Google Ads – 05:09:59
Ad approval process in Google Ads – 05:15:22
Concept of shared budget in Google Ads – 05:19:30
Automated Rules in Google Ads – 05:24:49
What are Scripts in Google Ads – 05:30:26
Ad preview & diagnosis tool in Google Ads – 05:37:32
How to use Ad Variation in Google Ads – 05:43:54
Copy and paste Campaign, Adgroups & Ads – 05:50:37
If functions in Google Search Ads – 05:56:04
How to Set Countdown in Ad Text – 06:01:18
Creating custom column in Google Ads – 06:06:20
Keyword Insertion in Google Ads – 06:11:04
Change History in Google Ads – 06:17:27
Conversion Tracking in Google Ads – 06:22:59
Problem of Selecting budget & CPC in Google Ads – 06:36:27
How to create Smart Campaign in Google Ads – 06:45:27
Auction Insights in Google Ads – 06:57:12
Mistakes to Avoid in Google Ads – 07:05:08
Perfect Keyword Research in Google Ads – 07:14:08
Bid Simulator in Google Ads – 07:33:04
Remarketing Audience in Google Ads – 07:39:00
How to Get Certification of Google Ads – 07:45:16
Acquisition & Conversion in Google Ads – 07:56:28
WsCubeTech – Digital Marketing Agency & Institute.
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✔ Offering Job Oriented Most Latest, Updated, and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
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Complete Google Ads Tutorial for 2020. This step by step video guide explains how to create a new google ad campaign, ad settings, ad group and ad creation and keyword research. This tutorial will also help you get started with pay-per-click advertising, keyword targeting, traffic and lead generation to increase your sales.
A short intro on Google ads:
Google ads in an online advertising platform that will enable you to promote your business via search, display and YouTube network. The platform allows advertisers to bid on certain keywords in order to trigger your ad on Google’s search engine results pages. Google ads is also know as pay-per-click advertising since you will be paying for clicks on your ad rather than impressions(on search network).
Useful tools for keyword research(Free version): https://neilpatel.com/ubersuggest/
Paid Keyword Research Tools: https://www.semrush.com/ and https://moz.com/
Pay-Per-Click Advertising aka PPC Advertising is one of the best ways to reach your target audience and promote your business. You can promote current discounts, new products, services, and more. And, you can drive additional sales and leads by putting some of your advertising budget towards paid advertising.
PPC Advertising article on Surfside PPC: https://surfsideppc.com/ppc-advertising/
What is Pay-Per-Click Advertising (PPC)?
Any paid advertising campaign where the advertiser pays for each click on their ads. Advertisers pay per click for ads that lead to website visits, app visits, phone calls, and more.
Why Use Pay-Per-Click Advertising (PPC)?
– Businesses can easily promote current offers, discounts, products, and services.
– Advertisers can easily track total clicks, cost per click, and return on ad spend (ROAS).
– Ads are targeted, which helps drive conversions like leads and sales.
PPC vs. SEM vs. SEO:
– PPC is any form of paid advertising where Advertisers pay for each click on their ads.
– SEM is when Advertisers pay for their website to appear on the search results pages.
– SEO is when Marketers optimize their website and their content to appear on the search results pages.
Simplified PPC Process for an Advertiser:
1. Choose your PPC channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for PPC traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize
Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html
Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.
Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close
Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.
Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.
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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/
I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂
If you want to get more from marketing, check out my marketing courses!
https://thebigmarketer.com/courses/
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!
Important PPC Metrics for Google Ads and Facebook Ads in 2020 | Boost your Sales and Conversion Rate
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WsCubeTech – Digital Marketing Agency & Institute.
✔ We can help you to create a Digital Marketing plan to take your business to new heights.
✔ Offering Job Oriented Most Latest, Updated and advanced Digital Marketing Courses with Practical, Hands-on Live Projects Training & Exposure.
For More information : Call us at : +91- 92696-98122 , 8561089567
Or visit at : https://www.wscubetech.com/
There is a complete playlist of Digital Marketing Interview Tips & Tricks available –
https://www.youtube.com/playlist?list=PLjVLYmrlmjGdqW94JhlxY7mFJDcuFu5
There is a complete playlist of Facebook Ads available –
Link: https://www.youtube.com/playlist?list=PLjVLYmrlmjGfy_q8_BLTxHfFAzEId3fVn
There is complete playlist of Twitter Ads available.
Link : https://www.youtube.com/playlist?list=PLjVLYmrlmjGdSl7Z4me044-x_KfgyRpkU
