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pay per click tutorials
How To Use Pivot Tables For PPC Marketing (Google Ads/AdWords)
EXCEL FOR PPC ONLINE COURSE
This video will show you how to use pivot tables for PPC, specifically Google Ads (AdWords).
Pivot tables can be a great way to analyse large sets of PPC data and make sense out of it. When you download raw data from Google Ads, then a pivot table and by extension, a pivot chart will allow you to visualize the data and spot trends.
Many marketers think pivot tables are scary, but they don’t have to be. Get started and have fun playing with datasets to visualize the data you need.
It can be great to use pivot tables for client and stakeholder engagement to pull stats for campaign performance over time.
Pivot tables for PPC aren’t scary, just get started!
If you liked this video, don’t forget to subscribe and follow me on Twitter & LinkedIn via the below.
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website https://www.thebigmarketer.co.uk and get in touch. I would love to hear from you!
Website: thebigmarketer.co.uk
Twitter: twitter.com/thebigmarketer
LinkedIn www.linkedin.com/in/darrentaylordigital
5 really useful Excel formulas for PPC
EXCEL FOR PPC ONLINE COURSE
Excel and PPC go hand in hand. So here are 5 Excel formulas for PPC analysis and planning.
If you don’t use Excel for you AdWords campaign analysis and planning then you are missing a trick!
In fact, I have also created an Excel spreadsheet template for PPC campaign planning. You can grab it here: http://thebigmarketer.co.uk/freebie-download-adwords-planning-spreadsheet/
If you liked this video, don’t forget to subscribe and follow me on Twitter, Facebook and LinkedIn via the below.
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.co.uk and get in touch. I would love to hear from you!
Website: http://thebigmarketer.co.uk/
Twitter https://twitter.com/thebigmarketer
Facebook https://www.facebook.com/thebigmarketer/
LinkedIn https://www.linkedin.com/in/darrentaylordigital/
Instagram https://www.instagram.com/thebigmarketer/
PPC Tutorial For Beginners | Introduction To Pay Per Click
Pay Per Click (PPC) Foundations – Introduction to PPC
This video will help you learn, what is PPC often known as Pay per click or paid search even SEM.
With PPC, advertisers can reach the audience they want, and often at the budget they want. It’s one of the most efficient forms of digital marketing, and this video will give the clear explanation of the basics behind this extraordinary channel.
So here are the basic things taught in this lesson:
• How PPC can drive valuable and measurable traffic without wasting valuable advertising spend
• What is paid search or PPC advertising
• Distinguishing the paid search results and organic search results
• Learn how display advertising can complement paid search advertising
• List situation when PPC could benefit a digital marketing strategy
• What is PPC cycle and the multiple steps involved in the PPC cycle
• PPC Use cases
• Advantages of PPC
• Three Rs of PPC
Pay Per Click (PPC) Foundation Course: http://www.simplilearn.com/digital-marketing/foundation-course-on-pay-per-click-ppc-training?utm_campaign=PPC-foundation-intro-5q341mozB-s&utm_medium=SC&utm_source=youtube
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