DURATION: 11m57s — People had a few things to say about @Frank Vaughan’s potential run at the @People’s Party of Canada – OFFICIAL leadership. Feedback has been overall positive and overwhelming supportive.
#StrongAndFree #FortEtLibre #CDNPoli
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Welcome to another day of SEO Unlocked. Today is very exciting because we’re going to start the journey into keyword research. This is one of the most fundamental steps of SEO and the reason being is keywords is where it all starts. That’s how people find you.
RESOURCES & LINKS:
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Download the Musketeer Persona Worksheet: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Google Search Console: https://search.google.com/search-console/welcome
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Are you getting the right traffic?
As I mentioned, picking the right keywords will make you more money and picking the wrong ones will hurt you
You can use Ubersuggest, It’s a tool I built, there’s a free version of it that anyone can go and use and you can get tons of keywords ideas and it breaks it down not just based on popularity, but also what’s most likely going to convert and generate you revenue as well. And there’s tons of reports in it and I’ll show you how to use it over the period of this course.
When you go to Ubersuggest on the left-hand navigation side, you’ll see a link that says Keyword Ideas. When you type it in a keyword that you’re trying to go after anything related to your space such as like shaving or razors, it’ll tell you what’s popular, the cost per click, the SEO difficulty, that’s the word SD you see the abbreviation there or PD is paid difficulty.
When SEO difficulty is under 40 it’s easier to rank for, when it’s over 40 it gets harder and harder to rank for.
And on the right side of the keyword ideas report, it shows you all the people that are ranked for that keyword. How many visits are roughly getting from that keyword? How many backlinks they have?
And this will give you ideas of if a keyword is good, right?
In addition to that, if you don’t want to use Ubersuggest there’s many other ways you can go and find keywords out there.
Things like Wikipedia or other content pages around the web that have really detailed content can give you keyword ideas as well because these articles are filled with lucrative keywords.
You want to rank because you not only do you want traffic, but you need to be able to solve the customer’s problem. If you solve their problem, you’re much more likely to rank.
There’s really five steps to keyword success.
The first is you need to build your keyword list, then need to research your target musketeer, then you need to understand the keyword metrics. Next you need to match the customer journey and of course, last but not least, you need to refine your keyword list.
So first building a keyword list, you go to neilpatel.com/training and you’ll be able to download the PDF there and it breaks down how you can use it and what you need to do step by step.
Second, you need to research your target musketeer right? It’s all about researching that individual.
The other thing that I like doing is Ubersuggest, right? It’s a tool on neilpatel.com you can go to neil patel.com/ubersuggest or in the navigation just click on the Tools link and then Ubersuggest type in any keyword on the left-hand navigation once you go to the Keyword Ideas Report, you’ll see a list of suggestions.
You don’t want to just be reactive as a marketer or as an SEO, you want to be proactive and going after areas that people are going to be more interested in in the future.
You can also correlate intent through prepositions. And these are all long-term opportunities that you should be trying to rank for because these long-tail keywords, a lot of people aren’t thinking about them and yes they don’t drive the most amount of traffic today but six months from now, a year from now, it adds up and it can drive quite a bit in conversions.
Then of course there’s Social Shares, so on Ubersuggest whenever you type in a keyword on the left hand navigation, there’s a navigation button called Content Ideas.
So people are like, Hey Neil, it’s easy for you but hey, when you’re a new website and even if you get 10, 20, 50, 100 visitors, hey, it shows up in Google Search Console.
The other thing that you can do and this is what I love doing, is I like setting up a project on Ubersuggest and I put in my own website or you can put in your competitor’s website.
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Welcome back to my LIVE training course List Building Secrets. In today’s live stream, I will be going over the Subscriber Reviver and Monetization Campaigns. make sure you catch the live stream TODAY! After today we are pulling the live from YouTube.
This week, I’m filming a new course for FunnelFlix called “List Building Secrets.” One of the questions I get A LOT is “How do I build an email list?” So, I decided to show how we’ve built an email list of over 2 million people! Remember to stay tuned for tomorrow’s live stream where we will go over lead hooks and the dream 100.
CHECK OUT THESE RELATED VIDEOS:
Where Are Your Dream Customers Hiding?
2 Types of People Online: The Searcher Vs The Scroller
LOVE RUSSELL BRUNSON – CLICKFUNNELS AND WANT TO LEARN MORE MARKETING ONLINE AND SALES FUNNELS? HERE ARE SOME NEXT STEPS…
2. CLICKFUNNELS 14 DAY FREE TRIAL: https://www.clickfunnels.com
3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:
4. FOLLOW ME ON MY ADVENTURES:
Facebook: https://www.facebook.com/RussellBrunsonLIVE
Instagram: https://www.instagram.com/russellbrunson
Twitter: https://twitter.com/russellbrunson
TISS is a weekly podcast where Aadar, Neville, Kautuk and Varun discuss random, fun, stupid, pointless, weird, shocking “facts” they find on the internet. So come learn with them… or something like that. In this episode, the boys check out and talk about social media.
A major challenge Amazon sellers face is the ability to effectively market their products online. Luckily, the solution lies in Amazon Pay-Per-Click(PPC).
Amazon PPC is a very broad topic to understand. Ankitha Nagaraj will be exploring the whole PPC discussion in great detail over a 2-part video series.
What is Amazon PPC?
Amazon PPC Campaign helps you to target keywords and increase your Amazon sales through sponsored ads.
Part 1 of the Amazon PPC series is dedicated solely to fundamentals of Amazon PPC Campaigns. We will cover these topics:
– Objective/End Goal of PPC Campaigns – 1:23
a. Launch Phase – 1:35
b. Growth Phase – 1:42
c. Scaling Phase – 1:47
– Different types of PPC Campaigns – 2:10
a. Amazon Ad Automatic Targeting – 2:14
b. Manual Targeting – 3:26
– Definition Ad Groups – 4:06
– How to set up Ad Groups – 4:55
– SellerApp Amazon PPC Campaign Naming Convention – 6:27
– Various terms used in Amazon PPC – 6:54
a. Impressions – 7:01
b. Clicks – 7:18
c. CTR (Click-Through-Rate) – 7:22
d. CPC (Cost-Per-Click) – 7:51
e. ACoS (Advertising Cost Of Sale) – 8:08
If you want a comprehensive understanding of how to create and execute a PPC campaign, head over to Part 2 of the video series.
SellerApp is a system that makes e-commerce selling seamless: We are working on data extraction & data aggregation of e-commerce platforms for extracting meaningful insights for online sellers worldwide.
Other channels for more info about selling on Amazon –
Facebook – https://www.facebook.com/sellerapp/
Instagram – https://www.instagram.com/sellerapp_insta/
Video Description:
Amazon Pay Per Click Part 1 of the series is dedicated solely to different types of PPC campaigns. Before we dive deep into PPC campaigns, structuring the campaigns and optimizing it, let’s understand why we need to run the campaigns in the first place. What is the objective and end goal? What are we striving for?
In a broader sense, most sellers have one of the following as the end goal –
1. 1st is the Launch phase, where in you launch a product effectively and get initial sales momentum
2. 2nd is the Growth phase, where you focus solely on search rank optimization for organic growth
3. 3rd is the Scaling phase. In this phase, you aggressively increase sales in a short period of time.
Amazon Automatic PPC Campaigns: As the name suggests, these campaigns are completely automatic with very minimal operational efforts. Automatic campaigns are where Amazon does all the work. As a seller, all you have to do is enter your campaign name, start date, and the ad budget (we will discuss all the different terms in just a bit). After that, Amazon will crawl through your product listings and find relevant keywords which match your products’ category and related products. It will then display ads for these keywords.
Amazon Manual PPC Campaigns: Manual campaigns are like snipers which allow you to choose your own audience and target them through the right keywords. You can pick and choose a set of keywords that are converting really well for you or pick keywords that represent your specific niche and have high traffic flowing in.
PPC campaigns are all about being visible to the right audience that you know for a fact are looking for your product. Now creating a unique campaign for each individual product isn’t scalable. But what is scalable is grouping products and creating one campaign for the group or similar groups.
So let’s have a look at the best practices for adgroup structuring.
You can group products based on –
Product functionality
Separate cash cows from dogs that is the separate top performing products from the under performing ones
Audience
Picking Product functionality as the common denominator is one of the most common ways to group products. Essentially, you group products based on how they function or rather how are they conventionally used.
Naming your Campaigns
Since you are likely to run multiple advertisement campaigns on Amazon, naming your campaigns is vital! It is recommended that you have a naming convention in hand before you get started. It just makes it that much easier for you track of your campaigns successfully.
At SellerApp, we have explored how campaigns can be named effectively and easily. We recommend something like this:
[Amazon Product Identifier] + [Campaign Type] + [Date] + [Any Additional Info, as required]
SEO Humor: Google’s John Mueller Shares Bad SEO Advice via @MattGSouthern
Google’s John Mueller shared some intentionally bad SEO advice in a lighthearted response to a satirical Reddit thread.The post SEO Humor: Google’s John Mueller Shares Bad SEO Advice via @MattGSouthern appeared first on Search Engine Journal.
This week, I’m filming a new course for FunnelFlix called “List Building Secrets.” One of the questions I get A LOT is “How do I build an email list?” So, I decided to show how we’ve built an email list of over 2 million people! So make sure you catch the live stream TODAY! After today we are pulling from YouTube.
In today’s course, I will be going over my list building secrets. We’ll talk about the funnels, the copy, and going over how to create a lead magnet. The lead magnet is the key to gaining someone’s email and it is a must when you are building a list. Remember to stay tuned for tomorrow’s live stream where we will go over email follow up funnels.
CHECK OUT THESE RELATED VIDEOS:
Where Are Your Dream Customers Hiding?
LOVE RUSSELL BRUNSON – CLICKFUNNELS AND WANT TO LEARN MORE MARKETING ONLINE AND SALES FUNNELS? HERE ARE SOME NEXT STEPS…
2. CLICKFUNNELS 14 DAY FREE TRIAL: https://www.clickfunnels.com
3. SOME GOOD CONTENT TO BINGE: Learn more about sales funnels, sales funnel strategies, marketing, traffic, and more with the Marketing secrets show:
4. FOLLOW ME ON MY ADVENTURES:
Facebook: https://www.facebook.com/RussellBrunsonLIVE
Instagram: https://www.instagram.com/russellbrunson
Twitter: https://twitter.com/russellbrunson
