Do you want to win on Google SEO but feel that the knowledge you’re getting is overcomplicated? In this video, you’ll learn the 3 things that actually work in SEO today.
#seo #seospecialist #seoaudit
Quali sono gli elementi tecnici da controllare prima di andare online con un sito internet? E se il sito è già online, riporta problemi di scansione e indicizzazione, cosa devi controllare?
In questa diretta spiego i passi principali di una checklist per l’audit seo tecnica.
00:00 intro
01:10 riassunto
01:33 dominio
03:24 hosting
05:55 delegare la tecnica
08:13 cloudflare
09:55 valore dell’assistenza
10:20 file importanti
11:19 robots.txt
11:45 sitemap
12:08 htaccess
14:40 fuori onda
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RICHIEDI UNA CONSULENZA
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En este video, te desvelaré las claves para dominar el SEO en 2023 y situar tu web en lo más alto de las búsquedas de Google. En un año que será testigo del auge de la inteligencia artificial, es vital que sepas cómo aprovecharla a tu favor.
Te guiaré paso a paso a través de ejemplos prácticos con Chat GPT, una herramienta de IA que está cambiando la forma en que hacemos SEO.
Aunque podría hablar de un sinfín de aspectos del SEO, he decidido centrarme en cinco elementos cruciales que te ayudarán a posicionar tu web, sea cual sea su tipo: un sitio de nicho, un eCommerce, un negocio local, un blog, etc. Son ajustes y optimizaciones que, cuando los apliques, notarás un impacto directo en el tráfico de tu web.
Además, este video marca el inicio de una nueva serie donde voy a crear y posicionar un sitio web en tiempo real utilizando la inteligencia artificial.
Así que asegúrate de quedarte hasta el final, donde revelaré el nicho en el que nos centraremos.
¡Comenzamos!
Índice del vídeo:
00:00 Intro
00:55 Clave 1: detectar qué busca la gente en tu sector
06:33 Clave 2: buscar los huecos por donde colarnos en google
10:04 Clave 3: plantear una buena arquitectura web y enlazado interno
13:59 Clave 4: entender la intención de búsqueda
19:57 Descargar gratis eBook Chat GPT
20:27 Clave 5: responder bien la intención de búsqueda
24:28 Conclusión
In diesem Video lernst du, wie SEO funktioniert. Die Suchmaschinenoptimierung beschreibt verschiedene Maßnahmen, die du vornehmen kannst, um die Sichtbarkeit in den Suchergebnissen zu erhöhen. Wichtige Teilbereiche der Suchmaschinenoptimierung sind OnPage SEO, OffPage SEO und technisches SEO. Du kannst deinen Inhalt auch für andere Plattformen optimieren, wie z.B. YouTube, Amazon oder Pinterest. Wie das funktioniert, lernst du in diesem Video!
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Inhalt
00:00 – Einführung
01:17 – Bezahlter Traffic vs. Kostenloser Traffic
02:02 – Wie funktioniert SEO?
02:55 – Keyword Recherche
04:33 – OnPage SEO
06:28 – OffPage SEO
07:06 – Technisches SEO
07:42 – YouTube SEO
08:31 – Local SEO
09:20 – Was kostet SEO?
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💡 Das könnte dich auch interessieren
Keyword Recherche Tutorial – https://youtu.be/Aj5b7EPynF4
Google My Business Tutorial – https://youtu.be/lLj5mE6iHiA
Online Marketing Grundlagen – https://youtu.be/LaBpD011UDE
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Die mit * gekennzeichneten Links sind Affiliate Links. Solltest du über diesen Link ein Produkt erwerben, erhalte ich dafür eine kleine Provision und du unterstützt damit meine Arbeit. Der Preis für dich bleibt dabei zu 100% gleich und verändert sich nicht. Vielen Dank für deine Unterstützung!
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In this video tutorial, I’ll share a few of my favorite Squarespace SEO Tips for ranking in Google.
Link to PDF Checklist + More Tips: https://curiousrefuge.com/blog/squarespace-seo-tips/
Join Squarespace Today: https://squarespace.syuh.net/94NWW
1. Pick a Keyword
2. Target Long Tail Keywords
3. Understand Domain Authority and Page Authority
4. Use Keyword Synonyms
5. Expand Your Site Title
6. Add a Site Description
7. Create a Custom URL
8. Change Your Default Social Sharing Image
9. Update Your 404 Page
10. Make Sure SSL is Enabled
11. Register Your Site with Google Search Console
12. Submit a Sitemap to Google Webmaster Tools
13. Troubleshooting Individual Page SEO Problems
14. Create a Google My Business Page
15. Create Great Titles
– Select a Keyword
– Write in Second Person
– Use Power Words
– Use Odd/Prime Numbers
– Use Parenthesis and Brackets
– Include the Date
16. Create and Test Your Custom Title
17. SEO Title Default Page Menu
18. Titles for Products
19. SEO Descriptions
20. Heading Structures
21. Reduce Image Sizes
22. Include Keywords in Image Names
23. Add Alt Tags to Your Image
24. Link to Your Site’s Content
25. Outbound Links: Link to Other Website’s Content
26. Link with Keywords
27. Custom URL Slugs
28. Create a Redirect if You Change a URL
29. Review for Grammar
30. Increase Dwell Time
31. Answer the Public
32. KeywordTool.io
33. Ahrefs
34. Set Up Google Tag Manager
35. Install Google Analytics
36. Navigating Google Analytics
37. Understand Your Marketing Funnel
– Awareness
– Consideration
– Conversion
– Loyalty
– Advocacy
38. Map Your Keywords
39. Planning Your Content
40. Targeting Competitive Keywords: Content Clusters
41. Get Backlinks
42. Guest Post on Relevant Websites
43. Submit and Optimize Your Website to Other Search Engines
44. Use an SEO Checklist
45. ALWAYS Prioritize Content Over SEO
Explore the Curious Millionaire: https://curiousrefuge.com/curious-millionaire
Learn SEO in just five minutes a day. My company NP Digital was the 21st fastest-growing company in the United States according to INC Magazine. And SEO is one of the biggest reasons for my success and that company’s success. It allows you to get traffic, leads and sales without paying an arm and leg. If I had to buy my traffic with ads, it would cost $5,134,294 a month.
And ad costs keep going up each month, but that was the latest number when I Googled for each of my keywords just for shits and giggles. And that’s expensive. While with SEO, I don’t even spend 1% of that. If I had to spend that five plus million dollars, I wouldn’t have a profitable company.
So how do you become an SEO expert without having all the time in the world? Well, here’s how you do it in just five minutes a day.
Step one, go to Ubersuggest. Put it in your URL, create account, create a project and put in some of the keywords you want to rank for. Ubersuggest will also give you keywords that you can rank for if you don’t have any keywords that you want to rank for. This doesn’t even take five minutes. And every week, Ubersuggest will send you emails on what’s wrong with your site and how to fix it. And it’ll give you simple tasks, two or three, and that’ll improve your rankings over time and teach you SEO because you’re doing it on your own website.
Step two, I want you to read NeilPatel.com, Backlinko and Search Engine Land. You don’t have to read articles every day or anything like that, but just read one or two a week that you like. It’ll keep you up-to-date with new tactics and strategies and how to keep improving your rankings.
Step three, listen to Marketing School Podcast. Not every episode is on SEO. There’s an episode every single day, but at least one episode a week is usually on SEO. And the Marketing School Podcast is under five minutes. And as you listen to a few of the podcast episodes, if you just give it time and you listen to them for a few months, not every single day, but just pick some every single week, you’ll learn SEO quickly without spending more than five minutes a day.
Look, it doesn’t take much more than that. Just give it some time, do this for a few months, and you’ll learn SEO quickly without spending more than five minutes a day.
And if you don’t want to spend the time and you just want someone to spend more time on it and get the results faster, check out my ad agency, NP Digital, where we do this for companies. Heck we do all forms of marketing for companies.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
If you’re looking for an SEO tutorial for beginners and want to rank your business in google in 2022… Then this video is for you. 😊
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SEO is about to change. Are you ready? Today I’m going to break down one SEO trend that is about to change everything in 2022 and how to use it in your favor.
So what’s this trend? Do you think is going to be voice search. Do you think it’s going to be SEO on page SEO? Do you think it’s going to be backlink building? What do you think that trend is going to make everything change in SEO in 2022? Seriously, what do you think it is? I’ll give you a hint. It’s something related with tools. Can you guess what it is?
It’s actually automation. Automation is going to make everything much easier specifically, with content writing. So think of it this way. What happens if you can end up doing content writing that’s semi-automated using the GTP3, right? There’s a lot of tools out there like Jarvis that makes things really easy and it won’t create content that’s perfect, but it’ll create more than half of it. And then you can just go in there and modify it and adjust it.
Also tools are already doing competitive analysis and doing research, right? You use tools like Ubersuggest, it’ll tell you what’s working? What keywords are competitive? What doesn’t work, but check this out. What happens if more marketing could be automated? In Ubersuggest in 2021, we already released in beta, tools and scripts that you can put on your website that automates a lot of your on-page SEO. Tools like Jarvis automatically automate a lot of the content creation process. So what happens if you just start tacking on all these things.
If you start plugging all these tools together, you can automate a lot of your SEO, which will then make your life easier. Just imagine, you create a site error by publishing a new page and you don’t have to fix it. Ubersuggest fix it for you. Or you want to write content on a new topic that you’re not as familiar with. And you’re sending it to a great writer. They can use Jarvis to plug in some information and then boom, it cranks out a content piece for them that they just have to modify and cleanup.
And these tools are delivering, ready to write content, that’s not just outline, but that’s super thorough. And that can be valuable based on a lot of the top ranked pages already that are out there on Google. So let’s go over some of these tools, frase.io, Clearscope, surfer.seo. That’ll help with a lot of the content creation and the keywords.
Other tools, even some that help you write your content that we’re discussing are things like Jarvis.ai and Outranking.io, Copy.ai and Copysmith. And when it comes to on-page SEO, Ubersuggest is working on automating all of it. It’s already in beta and it works for WordPress. And then eventually we’re going to automate all on-page SEO, as well as all content creation. And then the long-term goal is even automate link building as well. So if you want to use automation in your favor, here’s what I would start with. And you can start in this order. I would specifically start with content and just use one of the content tools that I mentioned and use that to cut down your content time.
Then the second thing I would do is increase the amount of content you’re creating because your writing team should have more time. And then the third thing I would do is create a project flow within Ubersuggest, So when you go to Ubersuggest, and you create a project flow, you know, it’s tracking your rankings, your on-page SEO. You’ll then get notified when you can automate your on-page SEO. So then you don’t have to fix anything. So that way you’ll be right there in front of the line.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
There’s over 200 ranking factors in Google’s algorithm. So, how the heck are you going to have all the time to keep up with all of them, so you can improve your rankings and your traffic? There must be an easier way, or maybe even one report that you can use to grow your traffic. Today I’m going to break down my favorite SEO report.
The thing about SEO is a lot of tools out there have very similar reports and features. And the feature I’m going to end up breaking down. I do it through Ubersuggest because you can get it for free, or if you want to pay for it, there’s a lot of other SEO tools that also have this feature.
So, I want you to go to neilpatel.com/ubersuggest and put in your domain name. If you don’t have a lot of traffic, then put putting one of your competitor’s domains that is much more popular. If you’re not sure who one of your competitors would be, just do a Google search.
Now you’ll find that some of these websites aren’t too similar and some of them are. So, as I’m going through them, I’m going to take out the ones that I know aren’t that similar.
And then now I have a decent list of competitors that I know that are similar and I do compete with on a regular basis. Even if, they don’t do the same exact business as you if you know that they talk about some of the same stuff and they write similar blog posts.
Now what this report shows you is how many keywords your site is getting traffic for, and how many keywords your competitors are getting.
I actually want you to focus on keywords gap. What keywords gap is, it shows you all the keywords that your competitors rank for, that you don’t rank for. And that’s why this is my favorite SEO report. The reason being is this gives me a big list of new keywords that I should be targeting that I may not be.
And what you’ll find is that some of the keywords that your competitors rank for is not really relevant for your company, like, how to get your contacts? HubSpot offers an email tool.
And I would make a list of all the keywords that my competitors rank for that I don’t. And then I want to use that to come up with a list of keywords that I should be going after that are relevant for my business.
Like, again, I wouldn’t want to rank for two factor authentication options but I would want to rank for long scroll website examples, the reason being is we offer conversion optimization services at my ad agency. NP Digital, and some people may be looking for long sales letter type web pages and they can use that to potentially get more leads, or types of demand in marketing.
You know, if people are looking for demand marketing or inbound marketing or unknown contacts on Facebook messenger, not too relevant, but maybe somewhat. And I would do this for a lot of my competitors.
So, if I do this for every single one of my competitors and I’m going to click view all again to close it. And I do it for all the competitors that are relevant, what ends up happening is, this all now have a massive list of keywords that I should be going after, that I want other people to find me for or new people to find me for, my competition ranks for an item. That’s why this is my favorite SEO report.
And then you would just go and create content around those topics. And if you’re not familiar with, hey, what kind of content should I create around these topics? You just Google them. So, one of the keywords was Facebook business manager. So, when I google Facebook business manager, there’s Facebook, there’s Hootsuite example how to use Facebook business manager.
And this could be a great example of all right, what kind of content do I need to create if I want to rank at the top? And if you do this for all those keywords you’ll get an idea of what you need to do to get more traffic from new keywords.
So that’s it. I recommend that you check out that report. It’s really easy to use. There’s a free version of it as well.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
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📌 Kurzbeschreibung:
2019 war wieder einmal ein spannendes Jahr im SEO-Bereich, wobei sich an der Richtung von Google wenig bis gar nichts geändert hat. Trotzdem, es gibt viele Entwicklungen, besonders rund um Content Marketing, die man als Unternehmen nicht verpassen darf, wenn man sich später die Sichtbarkeit nicht teuer erkaufen will.
📺 Relevante Videos:
– Die 3 Phasen einer SEO-Kampagne: https://www.youtube.com/watch?v=iVwB2lFWENg
– Die neuen Linkattribute erklärt: https://www.youtube.com/watch?v=x8PwfYw0m-I
– Review Rich Results Update: https://www.youtube.com/watch?v=likLXFtknHs
– YouTube SEO 2020: https://www.youtube.com/watch?v=aSds1V27kec
– Website-Architektur: https://www.youtube.com/watch?v=YgIpD1UpN6M
🦉 Rückblick
Google Updates 2019
– 23 größere Google Updates bis zum 8. Dezember laut SEMRush
– Hier sind Updates, wie vom 7. November, nicht enthalten 😀
– Wir hatten große Core Updates rund um E-A-T.
– BERT und Natural Language Processing.
– Und tonnenweise sonstige Verbesserungen.
Es ändert sich ständig alles, oder?
– Eigentlich ändert sich nichts.
– Google will Nutzerzufriedenheit und Geld verdienen
– Quality Rater Guidelines = was die Algorithmen versuchen zu liefern.
– …aber sehr vereinfacht.
– SEO-fokussierte / nutzerzentrierte Inhalte + Brand/Links/Trust + Architecture = WIN
Baby Algorithmen und Darwinism in Search
– Wir alle kennen die groben Ranking-Faktoren.
– Relevance, Freshness, Trust, Authority, etc.
– Die einzelnen Werte werden dann miteinander multipliziert.
– Das Ergebnis entscheidet dann über dein Google Ranking.
– Auch SERP Features spielen um Plätze in den Top 10.
– Was funktioniert, wird mehr. Was nicht funktioniert, stirbt weg.
– Das heißt, ein richtig schlechter Wert hat massiven Einfluss.
– Das meinte ich auch in meinem Video über SEO-Phasen.
– Die Optimierung des richtigen Werts erscheint dann der “neue” heilige Gral.
– Quelle: https://www.searchenginejournal.com/how-google-search-ranking-works/307591/
🦉 Expertise, Authoritativeness and Trustworthiness
Was ist E-A-T?
– https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
– Expertise, Authoritativeness, and Trustworthiness
– Ein Begriff aus den Quality Rater Guidelines.
– E-A-T wird in jeder Version von Google noch mehr hervorgehoben.
– E-A-T ist als ganzheitlicher Wert zu betrachten, der viele einzelne Signale umfasst.
– Was in den Guidelines steht, ist die vereinfachte Variante der entsprechenden Algorithmen, laut Gary Illyes.
– E-A-T ist besonders wichtig für YMYL-Websites: Finanzen, Gesundheit, etc.
Es gibt keinen E-A-T Score
– Das ist eine der Lieblingsaussagen von Google.
– Wenn aber etwas bewertet wird, dann gibt es einen Score bzw. etwas kann verbessert werden.
– Außerdem gibt es in den Guidelines glasklare Anweisungen, was zu tun ist.
– Was stimmt: Es gibt keinen Quick Fix. Dafür sind die Signale zu komplex.
Maßnahmen für mehr E-A-T
– Der Main Content sollte von einem Experten geschrieben worden sein.
– Die Qualifikationen des Experten sollen klar ersichtlich sein.
– Auf der Website sind Informationen über die Verantwortlichen zu finden.
– Es gibt eine Kontaktmöglichkeit auf der Website.
– Einflussreiche Websites in deinem Bereich erwähnen dich.
– Ärzteprofile und Interviews
– HONcode / Gesundheitsinformationen im Internet
– Auszeichungen / Qualifikationen
– Letzte Prüfung
– Quellennachweise
Was in Bezug auf E-A-T funktioniert
– Unsere Erfahrung: E-A-T fokussiert vorrangig auf Links und Erwähnungen.
– Super spannende Korrelationsstudie von PathInteractive: https://www.pathinteractive.com/blog/seo/what-does-it-mean-to-have-good-e-a-t/
– Beipiel: 51% der Verlierer waren auch vom Fred Update in März 2017 betroffen.
Die Wahrscheinlichkeit, zu den Gewinnern zu gehören, steigt um:
– 24% durch Nennung der Quellen.
– 258% durch Content von qualifizierten Experten.
– 850% durch Auszeichnungen und Zertifikate auf der Website.
