Month: December 2024

How a 63-year-old math teacher became a social media fashion influencer

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By day, Irvin Randle is a second grade math teacher in Houston and a grandfather, married for almost four decades. After school, the 63-year-old is a social media style influencer with 1.1 million followers on Instagram and 1.7 million on TikTok.

Each weekday morning, “CBS Mornings” co-hosts Gayle King, Tony Dokoupil and Nate Burleson bring you the latest breaking news, smart conversation and in-depth feature reporting. “CBS Mornings” airs weekdays at 7 a.m. on CBS and stream it at 8 a.m. ET on the CBS News app.

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Q4 Amazon PPC Strategies | SSP #617

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💰 Get Helium 10 to launch and grow your e-commerce business here: https://www.helium10.com/evangelists/

Listen to the Serious Sellers Podcast on your favorite platform:
► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876
► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season.

Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods.

Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond.

We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4’s high-stakes holiday season.

In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss:
01:35 – Optimizing Amazon PPC Strategies for Q4
07:37 – Day Parting for Ad Campaigns
12:05 – Optimizing Ad Campaign Strategies and Goals
16:14 – More Amazon PPC Strategies and Competitor Targeting
23:42 – Influencing Rufus AI Through Campaigns
25:05 – Amazon Marketing Cloud (AMC) for PPC Growth
27:28 – Increasing Market Share Through Aggressive Marketing

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SELL MORE Via Your Email List ✉️ (Simple Hack Takes 60 Seconds)

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There’s a simple email marketing hack that adds a few extra sales from every email you send to your list.

Why doesn’t every business owner do this?

#shorts #facebook #facebookmarketing #socialmediamarketing #leadgeneration

“Social Media BANNED!” – Heated Debate Over Australia’s CONTROVERSIAL Social Media Ban For Kids

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Patrick, Tom, and Rob discuss the implications of laws against teenagers in social media as Australia bans social media for citizens under-16s, sparking debate on privacy vs. child safety.

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PPC mistakes costing you sales? Proven strategies to improve ACoS? Real examples to up your ad game?

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Kevin Sanderson will be live tomorrow at 12 PM EST to share exactly how to:

– Spot and fix common PPC mistakes.
– Cut ad waste and boost conversions.
– Use real-life strategies to stay ahead.

What’s your biggest PPC question? Join the discussion and get it answered!

Australia’s Social Media Ban: Why It’s Happening

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In this video we discuss what happened in the Australian parliament last week regarding the youth social media ban which seeks to block people aged 16 and under from accessing social media. The Legislation will likely come in to force in 12 months at the earliest. This video is an overview of the ban, as well as critics from both sides

We’ve just released our monthly newsletter “snapshots” which covers the biggest news headlines across the month in a neat and compressed format for you to read. we would love it if you gave it a view

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How Amazon ppc is evolving & implications of using AI – Steven Pope – EP 271

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How Amazon ppc is evolving & implications of using AI

Explore what we do here at Ecomcy by visiting https://www.ecomcy.com/

Welcome to the eCommerce Lab Podcast! In this episode, we’ll be featuring Steven Pope, Founder of MyAmazonGuy.com and a recognized expert on the Amazon ecosystem.

Steven has helped numerous brands excel on the platform using advanced CTR, PPC, SEO, catalog optimization, troubleshooting, brand management, and more.

We’ll discuss how Amazon PPC is evolving and discuss the implications of using AI to optimize campaigns, maximize returns, and stay competitive in a dynamic marketplace.

Don’t miss this conversation packed with practical strategies and insight from an industry leader!

Subscribe to a YouTube channel Our Ecomcy: https://www.youtube.com/@EcomcyTV

About My Agency Guy: https://www.myguy.agency/

More video: https://www.youtube.com/watch?v=TGZPiBeBA9E

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