Search engine marketing includes two key types: paid listings (PPC) and organic results (SEO). On Google or Bing, the first results you see are usually ads marked with “Ad” or “Sponsored.” Businesses pay per each click.
Scrolling further, you’ll find organic listings unpaid placements based on relevance, authority, and optimisation. These clicks are free and earned through strong SEO.
The same setup applies in the map section, where some results are paid and others appear organically based on location and search relevance.
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