Find out what PPC advertising is and discover how it can help your business. In this video, Maggie explains why PPC can be the most effective digital marketing strategy and an ideal starting point for your business. She covers the benefits of using platforms such as Google AdWords and Bing as well as discussing the flexibility of Pay-Per-Click advertising. Maggie is a fully-certified PPC specialist who has been working and studying within digital marketing for 10 years. She established Brighton based PPC consultancy, Vixen Digital, who are a certified Google partner.
Do you know what is Pay Per Click? Do you want to learn how does PPC work? In this video you will learn everything you need to know about PPC. 📕To learn even more, check out this article 👉 https://bit.ly/3KohVup
PPC or pay per click is a digital advertising model where an advertiser pays a specific amount each time a user clicks on one of their ads and visits their website.
But how exactly does it work? What are its advantages? Keep watching this video to find out, as long as seeing some Pay Per Click examples.
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00:00 – Introduction
00:35 – What is Pay Per Click?
01:00 – Other payment models (PPM and PPA)
01:31 – 7 advantages of using PPC
03:23 – Examples where PPC is used
03:34 – PPC Ads in Search Engines
04:16 – PPC Ads on Social Networks
04:44 – PPC Display Ads
05:10 – Farewell
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Pay Per Click Advertising can be difficult to figure out at first, so check out this video explaining PPPC for beginners. I’ll answer some popular questions such as:
-What Is Pay-Per-Click Advertising?
Pay-Per-Click Advertising (PPC) is a form of advertising where the advertiser pays for each click to their website or app. Google Ads is the most well known PPC Advertising Network, where advertisers bid on keywords for clicks to their websites. Advertisers only pay when their advertisement is clicked.
-How Does Pay-Per-Click Advertising Work?
Advertisers generally set a bid for clicks to their website based on the keywords and/or audiences they are targeting. Pay-Per-Click Advertisers enter an auction against other advertisers for each click. The advertisements that show are based on a bid and an Ads quality score or relevant score.
-How Can You Get Started With PPC Ads?
You can start by using popular PPC Advertising Networks such as Google Ads, Bing Ads, Facebook Ads, and more. You will need a website or an app to promote. Then, you can sign-up with one of the top networks, enter your payment information, and create your first campaign.
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PPC Campaigns. Yep, we get it. Our most asked question. Pay Per Click campaigns can be quite confusing, even for the best of us. So Maria and Ervin are here to share all their tips and tricks to creating the perfect PPC campaign!
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Looking to maximize performance with your next PPC campaign? I rely on these 5 strategies all the time – and I bet they’d help you a ton moving forward.
0:00 Intro
0:15 Launch Retargeting Campaigns
1:15 Leverage a Cross-Channel Approach
1:50 Design Mobile Friendly Landing Pages
2:57 Use Neil’s Google Ads Creator
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AnswerThePublic: https://answerthepublic.com/
Google Ads Grader: https://adsgrader.com/
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So what can you do to maximize your return on your pay-per-click campaign? Well, I want you to try out these five strategies and watch your ROI skyrocket.
Strategy number one, launch remarketing or retargeting campaigns. When you use remarketing to target a familiar visitor, they’re 70% more likely to purchase your product instead of a competitor. You’re probably wondering, what is this remarketing or retargeting that you’re talking about? Think of it this way. You go, you look to buy something. You browse Amazon or any e-commerce site. Have you noticed, when you look at something you may added that to your cart, but if you don’t buy and you keep browsing around the web you start seeing ads for that product. It’s crazy, right? Are they mind readers? No, what they’re doing is using something called remarketing. What that does is, the website is telling Google or Facebook, “Hey, this person viewed this product, they didn’t buy it, so can you please show them ads for it Because they’re interested in it and maybe the ad will convince them to come back and buy again.” Super effective strategy, one of your highest converting campaigns. You got to leverage remarketing and it works for both B2C and B2B companies.
Strategy two, leverage a cross-channel approach. Google Ads is great, but you might need to use a different platform to balance out your approach. There’s Facebook, there’s Instagram, there’s TikTok, there’s Snapchat, there’s Reddit, there’s Pinterest. The list goes on and on. But here’s what’s important with this strategy. It’s not about actually using, just let’s say, Google and Facebook and Instagram and TikTok. It’s actually taking your learnings from one platform and applying it to the other. When you do that, what you’ll find is they’ll all become more efficient and you’ll start generating a much higher ROI.
Strategy three, design mobile-friendly landing pages. Look, more than 50% of the clicks happen on mobile devices. I don’t care if you’re in B2C or B2B, mobile is super popular. You got to optimize your landing pages for mobile, and they need to be different than desktop landing pages. If you put all that content you would do on a desktop device for a mobile landing page, probably not going to convert as well. Whether you use images or videos or quick animated gifs to get your message across, you need to have your mobile landing pages be super friendly when it comes to a visual aspect. They also need to be responsive so it works on any type of mobile devices. Some people have five-inch screens, some people have seven-inch screens, and some people have 10-inch screens. It needs to adapt to their device size.
Strategy four, use my Google Ads Creator. Look, go to neilpatel.com, click on the tools navigation link and I want you to go onto the Google Ads Creator. Or if you don’t see the menu, go to neilpatel.com/blog and you’ll see it at the top or on the homepage of neilpatel.com, it’s in the footer. The Google Ads Creator will tell you everything that’s wrong with your Google Ads and how to fix them.
Strategy number five, choose your campaign type wisely. Look, there’s search ads, there’s display ads there’s social ads, and there’s Google Shopping ads and the list goes on and on. Heck, you can even do ads within stories in Instagram. There’s so many ad types, you need to test them all, and you need to be mindful. So for example, if I was doing an ad on Snapchat, I would actually take the copy I would normally present on a landing page, put it in Snapchat so when people can actually see it, and then, if they want to end up visiting my site to learn or buy more, they can visit my site. But that way I’m keeping on Snap and pitching them there which means more people are going to see my message and I found that increases my conversion rates. In other words, you need to be mindful of the channels that you’re using so you can adapt your advertising and your marketing to those channels.
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In this video, we’ll give you all the info you need about the The Expert Guide to Google PPC Advertising – Google Search Ads Bangla Tutorial 2022 Part-2
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This channel may use some copyrighted materials without specific authorization of the owner but contents used here falls under the “Fair Use”
Copyright Disclaimer under Section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. google ads tutorial 2022
Check out my PPC Advertising checklist for new campaigns. It gives you some of the most important aspect to creating PPC Ads and creating successful PPC Advertising campaigns. I would consider this my Pay-Per-Click Advertising campaign checklist.
1. GOAL: What should they do?
2. OFFER: Why should they buy?
3. LANDING PAGES: What do they see?
4. ADS: What is the offer?
5. TARGETING: Who should see it?
6. BUDGET & TIME: How much and when?
Beginner friendly PPC Tutorial for Google Ads. Follow these simple steps for crafting your first profitable search campaign.
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Recommended Videos:
Google Tag Manager Adwords Conversion Tracking: https://youtu.be/22SBYhvsMXo
How To Create A Lead Magnet In Canva: https://youtu.be/qD5DTwGsgSM
Google Ads For Beginners: https://youtu.be/J1zvSgAsVdw
Google Ads Tutorial 2021: Complete Guide Playlist:
Google Ads Campaigns: Advanced Guides To Scale Playlist:
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Table of Contents:
0:00 – Intro
0:38 – Product
2:34 – Keywords
6:57 – Ads
11:23 – Optimize
12:02 – Create Ad
22:04 – Outro
PPC Campaign Tutorial For Google Ads: Craft Profitable Campaigns From Scratch For Local Business (Beginners Guide)
Google PPC Campaign Tutorial – Effective Ways To Promote a Local Business With Pay-Per-Click Campaigns
Google Adwords is a digital advertising platform created by Google (now Alphabet), where advertisers and small business pay to display ads pay per click advertising on the Google search results page and larger display ad network.
Google Adwords is a tool via which you can run PPC campaigns and on the other side PPC(Pay-Per-Click) is a model or term which means the user needs to be paid when the customer will click on your Ads.
One of the best ways to how to build a PPC Campaign is to create a free account and stay getting familiar with the platform. Once inside, you can then create a mock campaign and see if everything looks good for a quick test campaign.
Now if you’re looking to use Adwords to promote your ecommerce store locally, then, this is the ppc google adwords tutorial for you. This google PPC Campaign tutorial 2019 will show you how to use Google Adwords for your local business.
Unlike Facebook ads that appear exclusively on Facebook in the newsfeed and right hand side, the Google Adwords advertising system allows advertisers and entrepreneurs to bid on select keywords for their clickable ads to appear on the Google search results page or on websites in the display network.
Inside each campaign are your ad groups. Ad groups are the second-highest level account element. For example, you may be running a single holiday-themed campaign to capitalize on end-of-year online shopping trends, and this campaign might contain two ad groups – one for winter clothing, and another for outdoor winter sporting equipment.
To optimize ppc campaigns, it’s essential to analyze keywords and ads that bring you a high return on investment (ROI) and those that don’t. Tracking your conversions will not only help you manage your ads and keywords properly, you’ll also be able to make necessary changes to optimize your pay per click campaigns accordingly. Keywords with a high competition tend to have a higher cost per click than keywords with low competition.
Once your campaigns are built and you’re working to improve conversions, the work doesn’t end. With your campaigns live, you need to continually monitor the performance of your ad groups and ad variations as you accumulate data.
Be sure to keep watching Google Adwords Tutorial for beginners just like this one and always be looking for ways to make changes in your account to test. This will help insure that you are successful with your Adwords Advertising in 2019 moving forward.
Follow this ppc campaign tutorial guide when you’re getting started to greatly improve your chances of success.
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Getting a job in PPC can be tough, but with these tips you’ll be sure to land your first job in the industry!
And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, drop a comment below. I reply to all comments on new videos!
