Amazon Prime Day 2021 – How To Adjust Your PPC Campaigns and Mistakes to Avoid

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In this video, Tarik Berrada Hmima explains how to prepare for the upcoming Amazon Prime Day on June 21-22, 2021. Special holidays such as Prime Day require preparation and proper PPC strategy adjustment as the traffic, clicks, and conversions will change from what sellers are normally used to. To take the maximum from Prime Day by using PPC and increase sales while still being profitable, Tarik shares the main things sellers need to keep in mind.

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🎬 Other related videos:

▶️ How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement: https://youtu.be/7QY8hsZpq-Y
▶️ Amazon PPC Dayparting – How Does It Work?: https://youtu.be/R0ib0ab_aIM

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🔶 Questions answered in the video:

➤ 00:00 How to prepare for Amazon Prime Day Sale 2021
➤ 00:59 About M19
➤ 03:14 Why Prime Day requires special preparation?
➤ 10:41 Change in PPC and product price
➤ 11:36 How previous Prime Days can help?
➤ 14:14 How to adjust your PPC strategy prior the Prime Day
➤ 21:47 Are there any categories that are not usually affected?
➤ 24:02 Main mistakes that sellers do during Prime Day
➤ 25:18 Amazon Prime Day in 2021
➤ 27:28 What are other important days apart from Prime Day?
➤ 28:20 Contact Tarik
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🔶 About TARIK BERRADA HMIMA

With experience in Adtech, Tarik has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He’s passionate about using technology to solve challenging business problems, building world-class AI-based tools.
M19’s (formerly known as Adakazam) technology allows any player to advertise efficiently on the 3 key Amazon advertising solutions: Sponsored Products, Sponsored Brands and Product Display.

👉 Limited offer – free 1-month subscription of M19 for the first 3 sign-ups: https://oklik.co/m19
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🔶 Video host – LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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