Amazon PPC campaigns are of two types
Auto campaigns and manual campaign
Auto campaign has four match types
close match and loose match for keywords targeting
and substitute and compliment match for product targeting.
Similarly manual campaigns have three match types.
Exact match
Phrase match and broad match.
We will further discuss about PPC campaigns structure and strategies in our coming videos, so stay tuned.
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#ppc
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This is a broad question and everything helps.
If your trying to scale an account, what’s a few strategies you guys use to find new targets?
Scenario for prospective:
You’ve got your top 10 competitors, you’ve set up AD segmentations, its been several months, ADs are doing well but now your at a plateau.
Easiest way to increase revenue would be to increase AD spend but do you guys ever branch out to find new keywords for new eyes? If so, how do you do this?
Our ppc team has co-opted @Steven Popeโs seo strategy for just that purpose on ppc (broadening search)
Identify the keywords your product currently organically ranks for 10/20-50. Within that filter
sort for highest volume, highest relevancy terms (edited)
use the best 5-10 (depending on specific data points) as new kw campaign(s) to try
also goes without saying you should be reviewing the STRs from any current campaigns where they exist
00:00 Strikezone Keywords Tutorial
00:41 Demo
01:15 Use any AMZ click data tool, for this instance Helium 10
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Womenโs Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
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YouTube.com/MyAmazonGuy
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๐๐จ๐ฐ ๐ญ๐จ ๐๐ญ๐ซ๐ฎ๐๐ญ๐ฎ๐ซ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ ๐๐ง๐ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ ๐๐๐๐
Most of the students face difficulties while structuring their PPC campaigns and even when they do, they are still unaware of how to control ACOS and optimize their campaigns. In this Video I will explain how you should structure your PPC campaigns and optimize later on
๐โ๐๐ ๐๐ ๐กโ๐ ๐ก๐๐๐กโ ๐๐๐๐ก ๐๐ ๐กโ๐ ๐ก๐๐๐๐๐ ๐๐ก๐ก๐๐ ๐ ๐๐๐๐๐ , ๐โ๐ ๐๐ข๐๐๐๐ ๐ ๐๐ ๐ก๐ ๐๐๐๐๐๐ ๐๐๐โ ๐๐๐ ๐๐ฃ๐๐๐ฆ ๐๐๐๐ ๐๐ ๐๐ ๐๐ข๐ ๐ธ๐๐๐๐๐๐๐ ๐ถ๐๐๐๐ข๐๐๐ก๐ฆ.
#amazonppc #ppc #tutorial #stepbystep
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Saqib Azhar ambition is to raise awareness and empower people in every city of Pakistan by guiding them through International eCommerce. He Pride himself on having ear to the ground with all the latest trends in the eCommerce field, and also on enabling our local population to build up businesses on the largest eCommerce platforms.
Saqib Azhar aims to give back his knowledge to bring a positive change in Pakistan to encourage people to start their own multi-million online international business and help build the economy of Pakistan and empower our youth, businesses and increasing exports to bring foreign income in Pakistan via eCommerce Platforms like Amazon.
Follow Enablers On Social Media:
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Amazon PPC (pay-per-click). is an advertising model provided by Amazon to its sellers/vendors in which they pay a fee to Amazon when a shopper clicks on their ad.
This video discusses the difference between Amazon PPC Campaigns and Ad Groups. Watch the whole video to understand the concepts.
#AmazonPPC
#AmazonPPCCampaigns
#AmazonPPCAdGroups
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DISCLAIMER: The content on Amazon Acumen YouTube Channel is intended to provide useful information and share knowledge with people who want to do business on Amazon. Before making any business or financial decisions, you are advised to independently validate the information found on our channel, and if needed, seek professional help. If you require any further information, feel free to contact us at amazonacumen@gmail.com
How much does Amazon PPC advertising cost in 2021 & how much should I spend on Amazon PPC? The complete PPC budget guide for FBA sellers! โ
๐EXTRA CONTENT – detailed analysis of the KEY Amazon PPC budget options: https://www.sellerapp.com/blog/ppc-budget-ebook/
Understanding Amazon PPC costs and PPC charges is essential if you want to develop your Amazon PPC bidding strategy. Since these are CPC Advertising, determining and planning your PPC spend ensures that you are not spending too much. You donโt wanna spend your money on a keyword with high CPC or Cost-Per-Click yet low conversions! This is why determining your Amazon advertising budget is a crucial part of your Amazon PPC strategy in 2021. In this video. Riya Mittal answers the crucial question: how to determine your advertising budget on Amazon?โ – so make sure you watch the whole video!
Timestamps
Introduction: 0:00
Types of AD Budgets: 0:57
Steps to Calculate Amazon AD Spend: 2:13
Step One: Calculating ACoS: 2:36
Step Two: Duration of Campaign: 4:25
Step 3: Setting Default Bid: 5:16
Step 4: Consider ROI: 6:10
Quick Recap: 7:01
Frequently Asked Questions (FAQs):
๐ธWhat is Amazon PPC?
Amazon Pay-Per-Click (PPC) is Amazonโs own advertising platform that uses an auction-style system in which the advertisers can bid on relevant keywords. It uses the pay-per-click model, which means that the advertiser pays only if a potential customer clicks and views the advertised product. This model is also known as cost-per-click (CPC)
๐ธWhat is SellerApp Bulk Operations & What Can it Do?
The SellerApp Bulk Operations feature is a smart solution for Amazon sellers within the Advertising feature. In simple words, This new feature allows you to create, edit and optimize multiple PPC campaigns in one go! The biggest advantage is that it helps you save time and the effort you spend on managing your advertising campaigns.
Learn more: www.sellerapp.com
๐Let’s get started! If you have found the video helpful, hit the like๐ button and subscribe to SellerApp (if you haven’t already!)
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#amazonppc #amazoncpc #amazonfba #ppcstrategy2021 #determiningadvertisingbudget #cpcads #amazonadspend #advertisingbidding #Amazonadvertisingbudget
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One of the hardest & most important parts of the Amazon FBA game is properly optimizing Amazon PPC bids and campaigns.
In this video we break-down PPC Dominator, amazon PPC step-by-step, using an innovative way for building amazon ppc strategies and optimizing your rank, performance, and ROI on ad spend.
โฌ๏ธELIZABETH GREEN – JUNGLR VIDEOโฌ๏ธ
โฌ๏ธKW DOMINATOR VIDSโฌ๏ธ
0:00 Intro
2:51 PPC Dominator Set-Up
5:43 Bid Optimization
7:39 KW Dominator Targets
13:31 Top & Poor Performer Optimization
17:02 PPC Dominator PRO
25:15 How to Access
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This video is complete masterclass on Amazon PPC. We will help you go from beginner to expert with Amazon PPC in 2022. Here is a list of what you will learn!!
– What is Amazon PPC?
– How to I set up Amazon PPC?
– What is the difference between PPC Broad, Phrase and Exact Match Campaigns?
– How do I set up an Automatic Amazon PPC Campaign
– How do I set up negative match PPC campaigns
– How do I set up a Manual Keyword Amazon PPC Campaign
– How do I set up a Manual Product Targeting Amazon PPC Campaign
– How do I find the best keywords for my PPC Campaigns
– How do I find the best products to target in my PPC campaigns
Join my weekly live calls by enrolling into My A to Z Amazon FBA Course + Mentorship Program: https://amzchampions.com
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Increasing PPC sales on low ACoS keywords and campaigns is considered the holy Grail of Amazon PPC.
In this video I cover an Amazon PPC strategy that I use to increase Amazon PPC budgets for campaigns with a lower ACoS.
I do this Amazon PPC optimization using the budgets tab.
This specific Amazon PPC tutorial can be used for Amazon sponsored products.
So if you are an Amazon private label seller or manage PPC for Amazon sellers this video is for you.
But before we cover how to maximize Amazon advertising budget lets discuss the way it used to be.
Before getting access to the budgets tab the only way to determine whether or not the campaign was out of budget was one of two ways.
You could manually log into your campaign manager and check to see if it says out of budget.
Or you could check to see if Amazon sent you an out of budget notification to your email.
But in my opinion these methods are not optimal.
So when they released the budgets tab in the Amazon ads console I decided to take time to learn more about it.
And what I learned blew my mind.
It showed me the average time in budget for each campaign.
It also showed estimated impressions, clicks, and sales I could get with those specific campaigns if I adjust the budgets.
Let me give you an example to show you what average time in budget means.
Letโs say that in the average time in budget column it shows 40%.
That means that the campaign is out of budget 60% of the time throughout the day.
Now that I have explained average time in budget lets dive right into the Amazon PPC tutorial.
For this specific Amazon strategy you are going to want to apply three filters when you are in the budgets tab.
The first filter is going to be orders greater than or equal to one.
The second filter is going to be average time in budget less than 100.
The third filter is going to be less than your target ACoS.
Doing this will show you all of the campaigns that are less than your target ACoS and are running out of budget throughout the day.
So, what do we do with this information?
Well, you are going to want to select all of the campaigns.
Then you are going to want to click the apply all button.
This will apply the recommended budgets to the campaigns.
This will increase budgets for campaigns below your target ACoS.
The goal here is to increase low ACoS amazon advertising sales.
The budgets tab is an awesome evolution in amazon ads.
It shows that Amazon is continuing to innovate its platform and give us tools to grow ppc sales.
Additionally, optimization tools like this give us the power to segment data and make better decisions.
Which is far superior to the advertising tools we had 5 years ago.
Itโs like night and day.
Iโve been testing this amazon ads optimization with my clients and am seeing that it does increase sales.
I donโt have a ton of data for this specific optimization but the results Iโm seeing are promising.
I forgot to mention that Amazon does a great job of explaining the definitions of terms when they roll out new features.
You can scroll your mouse next to the words to get details on what they mean.
You can even click to learn more about that PPC feature.
Additionally, campaign manager gives you the ability to export the data so you can store it for yourself.
This is how I track the cause and effect of the changes I make in my Amazon ads.
I export the amazon ppc data so that I can refer to it after I make the changes.
Always remember that when it comes to Amazon advertising optimization our goal is to make changes, track them, and observe the results of those changes.
This allows us to develop a high level understanding of the platform.
And gives us insights so that we can make advanced ppc optimizations and get better results.
If you end up using this methodology and start seeing results I would love for you to send them to my email.
My email address is sean@ppcamsaccelerator.com.
In the subject line write โBudgets tab Resultsโ and in the body of the email share the before and after as well as your first name.
I would love to do a follow up video to this sharing peoples results.
I promise not to share any information specific to your brand. Only numbers.
I will also email you to let you know when I make the video sharing results.
If you enjoyed this video then subscribe here: https://www.youtube.com/channel/UCpkAUi4HQgB59DvPWygUO8g
If you want to work together then visit my website: https://ppcamsaccelerator.com/home
