Destaney from BetterAMS dropped an Amazon PPC knowledge bomb around Sponsored Brands Headlines Search Ads… Check it out here!
My Favorite Amazon FBA tools (affiliate link, so when you click them you buy me a cup of coffee):
🔴 Helium-10: https://crushtrk.com/?a=317&c=188&p=r&s1=
🔴 Quartile: https://www.quartile.com/?ref=traviszigler6 – Get a 55% discount on the first 2 months with the code: uT10c8O4
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🔴 Survival Guide for Amazon Ads Book: https://www.amazon.com/Survival-Guide-Amazon-Ads-Optimization-ebook/dp/B08Y81LY65
🔴 See what the Pineapple can do for you: http://profitablepineapple.com/
🔴Subscribe to Our Channel: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw?sub_confirmation=1
🔴 Join our Facebook Group: Amazon PPC Pros; https://www.facebook.com/groups/284797249034149/
🔴 Free 8-Week Amazon PPC Masterclass: http://profitablepineapple.com/
🔴 Check out the blog: https://salesfunnelhq.com
“History of NATO, Putin & Zelenskyy / Canadian Standards of Living, Purchasing Power Limits = All Ingredients For A Perfect Storm ” Live with Maxime Bernier March 3, 2022 | IrnieracingReports #maximebernier #ppc #nato #putin #zelenskyy #irnieracingnews
Uncensored Version @ http://rumble.com/user/irnieracing
#Superbikewanderer – Marcel Irnie travelling track to track to teach Rider Training and Race Motorcycles. Roaming with a 2009 Duramax LMM dually, carrying a 06′ Northern Lite 10.2, pulling a 16′ race trailer with BMW S1000RR Merlin, Ninja 400 Motoko, KTM 300xc TPI Acme Moto and a Polaris RS1 named RYzen.
Learn how to ride Faster/Safer with Marcel Irnie’s Online RiderTraining Program.
Rider Training Testimonials: https://www.youtube.com/playlist?list=PL9EdHN9SPeEgh5KS51n6hKTP7hzC6fXmj
Inquire about Sponsorship, RiderTraining, Kelowna Tours, AMSOIL Synthetics, Schuberth Helmets, Irnieracing Gloves and Parts contact marcel@irnieracing.com
Discover How To Get Better Google Ads Results With PPC Automation Software **** Introduction To Marketing Series 🎯 Learn how to create profitable marketing in this free marketing training series ➡️ https://www.youtube.com/playlist?list=PLxb4RhBMfU_FDfzNl1x0d-rrOA5cNEN2P
In this video I’m going to introduce you to a powerful piece of software I use to help manage, automate, and stay in complete control of my Google and Microsoft Ads campaigns.
And I’ll show you how to use it for keyword research, competitor analysis, performance monitoring, reporting, and basically anything else you can think of when it comes to running PPC campaigns, also known as pay per click campaigns.
👉 Make sure to check out PromoNavi here: https://aerh.co/promonavi
…and here’s the 10% reward code: YX12892
#marketing #digitalmarketing #marketingstrategy
***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) 1-on-1 Marketing Coaching and Consulting: https://adamerhart.com/work-with-me/
Are you getting the most out of your PPC campaigns?
Want to know what you should focus on in 2022?
Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy.
In the coming year, businesses will no longer be able to rely on third-party tracking, which has become an industry standard over the years, requiring them to rely on first-party data.
For those of you looking for guidance on how to manage this massive change, this podcast is for you.
In 2022, things are going to be very different. It’s one thing where I really think people are not fully grasping how dramatically different this is going to be when Google pulls the plug. –Jeff Ferguson, 15:14
We’ve been telling people already to do whatever they can on that first-party side, like start yesterday. –Jeff Ferguson, 20:09
That’s really the beauty of what we do, it changes from day to day. –Loren Baker, 09:24
[00:00] – A little about Jeff.
[11:40] – What interesting changes happened in PPC this year and where is PPC going in 2022.
[17:50] – What is first-party data? How do you switch from using third-party data to first-party data?
[23:13] – Why are classic media planning styles returning?
[24:19] – How programmatic advertising gets obtrusive.
[25:10] – What can you do instead of programmatic advertising?
[28:59] – An example of disconnected retargeting.
[32:01] – Where you can use your first-party data for retargeting.
[32:45] – What PPC opportunities are there instead of Google, Microsoft & Facebook?
[39:53] – Does PPC really help with branding?
[49:26] – Do you need to be on every platform?
[56:09] – Jeff’s room, his stand-up bass, and becoming a UCLA professor.
The problem is we get all these new tools that are fun and they’re effective and they have a place for them. We think they’re doing the work but we really have to go back to old-school marketing. –Jeff Ferguson, 48:41
I’m really trying to teach people not to become digital marketers but to become marketers that use digital. –Jeff Ferguson, 63:07
I don’t think that a PPC campaign started chicken sandwich wars. I think there are people on social media talking about how long the line is, and that there are pickles, and it just exploded – and now in Santa Clarita, there are three Popeyes being built. –Loren Baker, 47:51
For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal
Looking to keep up with what’s current and effective in digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.
Connect with Jeff Ferguson:
Search Engine Journal columnist Jeff Ferguson has uncovered many sacred cows of SEO and paid media ad mismanagement through his legendary data research. Besides being a partner at Amplitude Digital, a digital media advertising agency based in Los Angeles, he also leads classes at UCLA Extension on Advanced Digital Marketing and Search Engine Optimization.
Visit: https://amplitudedigital.com/
Follow him on Twitter: https://twitter.com/CountXero
Follow him on Quora: https://www.quora.com/profile/Jeff-Ferguson-1
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jefftferguson/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they?
Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre.
We’ll see you in The Badger Den!
Highlights:
0:00 Intro
9:22 General Campaign Pausing Wisdom
11:45 When you Should Pause your Campaigns
23:51 Rebooting Your Amazon Account
26:33 When to Reboot a Single Keyword
31:20 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/
Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!
Reasons why you NEED to watch this video:
👉 If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
👉 If You Have A High ACoS & Don’t Know How To Reduce It
👉 If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns
Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy
Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!
Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe
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Discover other great Amazon Advertising hacks & tips to improve your ROI here:
00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion
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👇👇👇👇👇👇
Watch These Videos Next
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🔥 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0
🔥 Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA
Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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🔥 Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt
👇👇👇👇👇👇
You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.
Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.
In my previous video I went over how I spent $250,000 on Amazon FBA PPC and the top 5 things I learned from spending all that money. And in that video I mentioned if anyone was interested in my Amazon PPC strategy when it comes to launching products so here it is!
In this video I go over the two main strategies I use to launch any new product on Amazon FBA. Those two strategies include:
1. Automatic Campaigns
2. Manual Campaigns
I know, it seems very simple and boring but I promise you that within those two campaigns, I use strategies not taught by other Amazon FBA you-tubers. That is because I use 4 separate Automatic Campaigns and 4-12 different Manual Campaigns when I first launch.
So in this video I am going to teach you my exact strategies and how I optimize those campaigns once they have been running for 1-2 weeks.
👍👍Sign up for the full PPC q4 2021 summit here: https://maximizingecommerce.com/PPCMS-Q4-Steven-Pope (Replays available too)
00:00 Intro
00:26 Q4 2021 is going to be hectic
00:55 Number 1: Going to stock out
01:40 You need to have a healthy budget
02:06 What some experts think
02:33 Restock limits are also adding complication
03:05 Number 2: Having “0” sales
05:54 When looking for an opportunity to lower Adspend
06:31 Number 3: Advertised for 90days and no margin
07:47 Do you turn off your ads?
08:24 Profit at cost of growth or growth at the cost of profit
09:37 Number 4: When PPC bids are too high
10:48 Number 5: Out of season
11:28 Number 6: Diminishing returns
13:56 Number 7: When you have better results and opportunities outside Amazon
14:58 Number 8: Better campaigns inside the seller central
16:42 Why ads don’t display, tip 1: Banned products from ads
17:53 If your keywords are not relevant
Join our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/join
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.
About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house.
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy Tweets by MyAmazonGuy
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🎤My Podcast Setup:
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWb
Rode Swivel Mount: https://amzn.to/31daD8T
RODECaster Pro Podcast Production Studio https://amzn.to/3cghWCM
Sony Alpha a6400 Camera https://amzn.to/31bTFYi
Sigma 16mm Sony E Lens https://amzn.to/3lQxAZ0
