BEST WAY To Audit Amazon PPC Performance In 2021 [How To] | Amazon Advertising Hacks #SunkenStone

Looking for Amazon Advertising hacks to improve the performance of your Amazon PPC campaigns? Dive deep with Lukas Matthews on Amazon PPC audits, why you need them & how to conduct one yourself. For more help or to request an Amazon PPC audit from our team, visit: https://www.sunkenstone.com/services/amazon-ppc-management/

Whether you are a beginner or expert with Amazon PPC, auditing your campaigns is a MUST in 2021! Discover how to maximize the returns from your Amazon PPC today!

Reasons why you NEED to watch this video:

πŸ‘‰ If Your Amazon PPC Campaigns Are Failing & You Don’t Know How To Fix Them
πŸ‘‰ If You Have A High ACoS & Don’t Know How To Reduce It
πŸ‘‰ If You Are Looking For Tips, Tricks & Hacks To Make More Profitable Amazon Advertising Campaigns

Download the Amazon Advertising Hierarchy today: https://sunkenst.one/amazon-advertising-hierarchy

Did you learn something? Have you ever conducted an Amazon PPC audit before? How do you perform PPC audits for the accounts you manage? Let us know in the comments below the video!

Subscribe to our channel to be notified when we post other Amazon Advertising hacks, tips & tricks like these to improve your Amazon PPC ROI: https://sunkenst.one/subscribe

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Discover other great Amazon Advertising hacks & tips to improve your ROI here:

πŸ‘‰ https://sunkenst.one/amazon-advertising-strategy-guide-2021 πŸ‘ˆ

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If you want to work with a team of advanced Amazon sellers who have scaled our clients into multi-million dollar Amazon Sellers, then book a call now:

πŸ‘‰ https://sunkenst.one/book-amazon-strategy-call πŸ‘ˆ

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00:00 Intro
00:48 How To Perform Amazon PPC Audits
00:57 Deep Diving On Amazon PPC Audits
01:38 Pro Tips For Better Performance
05:43 Audit Using Search Term Reports
07:20 Brand Saturation
07:52 Non-Brand Targets
10:23 Bidding In Search Term Column
11:30 Customer Search Term Report Analysis
13:20 Conclusion

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Watch These Videos Next
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πŸ”₯ 7 EASY Tips To Lower Amazon ACoS: https://youtu.be/mpIsjF7dz_0

πŸ”₯ Biggest PPC Mistakes That Advertisers Make: https://www.youtube.com/watch?v=UCZ3_7PbQkc&pp=sAQA

Listen to the Amazon Advertising Insider playlist at Work: https://www.youtube.com/playlist?list=PLEcUMhrTBUTd4Kxx13mdQXCmI4qGp_oZj
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πŸ”₯ Tune Into The Behind The Stone Podcast To Improve eCommerce Strategy, Growth & Operations: https://www.youtube.com/playlist?list=PLEcUMhrTBUTcXpZoRcH9UVXveXM_gUZBt

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You’re Watching Sunken Stone – where we teach eCommerce brands the ins & outs of selling on Amazon. Tune in for insider tips & tricks to scale your eCommerce business to 7/8+ figures.

Thanks for stopping by and if you have any Amazon or eCommerce-related questions or want our team to cover a specific topic, just let us know in the comments section below this video.

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Website: https://sunkenst.one/home
Ultimate Amazon Playbook: https://sunkenst.one/ultimate-amazon-playbook
Blog: https://sunkenst.one/blog

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ABOUT SUNKEN STONE

🎯What makes Sunken Stone unique & effective in helping Amazon sellers to achieve a breakthrough on Amazon and scale their eCommerce businesses?

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#AMAZONPPC #TUTORIAL #SUNKENSTONE

Your 2021 PPC Audit Guide | 8 PPC Audit Steps for Beginners

Looking to audit your pay-per-click (PPC) ads? Don’t start your PPC audit until you watch this video!

PPC expert Adam goes over 8 steps you should follow when auditing all of your PPC campaigns, including ads running on Google Ads (formerly Google AdWords), Amazon, and any social media platform.

When you say you want to conduct a PPC audit, this means you need to audit all of your PPC ads. Make sure you know which platforms you use for digital advertising so you don’t miss a thing.

What is a PPC audit, you ask?

Basically, when you audit your PPC campaigns, you analyze the performance of all of your ads. The most important thing you need to track is if you’re seeing a positive return on ad spend. If you’re spending more on ads than you’re making in revenue from the ads, it’s time to reevaluate your campaigns (or partner with an agency like WebFX that will do it for you).

During your PPC audit, you’ll also evaluate how people are interacting with your ads. Maybe you’re not targeting the right audience or your ad copy isn’t resonating with the people you’re trying to reach.

This will all be determined in a thorough PPC audit.

The 8 steps to a PPC audit (with timestamps) are:
1. Determine a period of time to audit // 00:01:02
2. Export your PPC campaign data // 00:01:31
3. Record bid and budget information // 00:01:50
4. Review your quality score // 00:02:21
5. Dive into your ad click-through rate and conversion rate // 00:02:59
6. Analyze your ad targeting // 00:03:32
7. Analyze the content of your ads // 00:04:28
8. Use your PPC audit findings to make changes // 00:05:08
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