Discover how we transformed a paint company’s revenue from $500K to over $5M in just eight years using effective Google Ads strategies and Microsoft Ads. Learn our essential tactics for running powerful search ads and remarketing campaigns that drive success.
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đ Scale Your Agency effortlessly with our White Label PPC services! đ Maximize ROAS while we handle campaigns. đ Book a free consultation today! â
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đđ.Don’t miss out! Need Help? Reach out to us through our website https://www.softtrix.com/
âĄâĄOur WhatsApp Number:- https://wa.me/+919876152197
Full Amazon PPC case study results: https://amazonseoconsultant.com/2025-case-study-for-amazon-ppc-seo-organic-ranking-correlation/
We rank Amazon products, every single time. For more info visit our Amazon SEO Agency: https://amazonseoconsultant.com/
Thereâs a lot of misinformation online about Amazon PPC, generally by agencies trying to sell PPC services without actually knowing anything about how useless this is nowadays in 2025 for sellers.
If you can make a profit on the front end, or you have a great LTVC so losing money upfront is fine for you then this post is not for you, continue on.
For 99% of sellers though thereâs a few common points I see thrown around that based on our prior testing seems to be incorrect.
To solve this once and for all we ran a few case studies to split test some of these variations and answer some core questions/hypothesis below.
Yes, this is a short-term, low sample case study and your products are different, market is different, etc.
But the core issue nowadays is that Amazon Advertising has become so saturated that any front-end advertising on the platform very rarely results in profit, and spending for âreviews, rankings, gain tractionâ is usually just sales jargon by consultants or agencies trying to sell you on using their PPC management services.
Remember when SEO was all about perfectly optimized pages and stuffing in the right keywords? The problem is that those days are over đ ââïž .
Googleâs algorithms have evolved, making the old tactics less effective. If you’re still focusing on technical perfection, you might be missing out on what truly drives rankings today.
đ Here’s the new reality: Google is now more interested in how naturally you talk about a topic. You no longer need a perfectly optimized page to rank well. Instead, content that flows naturally and engages the reader is rewarded.
Googleâs getting better at interpreting context and relevance, so being less technically sound can actually help you rank higher.
The shift means that what was once crucial is now less important, and new factors have taken their place. Itâs time to adapt your strategy and focus on what really matters in this post-keyword world.
𩡠Watch the full episode here: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/ #short
In this episode, Michael from Ad Badger shares the one Amazon PPC fix youâre probably ignoring, and itâs surprisingly easy. No need for complicated strategies or extra spendâjust a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, youâll wonder why you didnât do it sooner.
If youâre ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance.
Weâll see you in The PPC Den!
𩡠Highlights ââ
00:00 â Intro
02:15 â What are match types?
05:30 â Common match type mistakes
07:00 â Why this tweak can boost your results
09:45 â Save time and money with this easy fix
12:00 â Outro
𩡠Resources & Links
𩡠GET AD BADGER âĄïž https://www.adbadger.com/pricing-product-tour/
– Where to find Michael, Michael Erickson Facchin
https://www.linkedin.com/in/michael-erickson-facchin/
– Amazon Campaign Types Mega Mind Map
https://www.adbadger.com/get-amazon-campaign-types/
– How to Use Broad Match and Modified Broad Match on Amazon?
https://www.adbadger.com/blog/how-to-use-broad-match-and-modified-broad-match-on-amazon-the-ppc-den-podcast/
– How Can I Use Phrase Match To Rank Higher On Amazon?
https://www.adbadger.com/blog/amazon-ppc-education/how-can-i-use-phrase-match-to-rank-higher-on-amazon-the-ppc-den-podcast/
– How Do I Make The Most of Amazonâs New Broad Match Update?
https://www.adbadger.com/blog/how-do-i-make-the-most-of-amazons-new-broad-match-update-the-ppc-den-podcast/
– The Complete Amazon Campaign Types Reference Guide
https://www.adbadger.com/blog/the-complete-amazon-campaign-types-reference-guide-ppc-den-podcast-150/
– Is Exact Match Always Best?
https://www.adbadger.com/blog/amazon-ppc-education/ppc-den-podcast-ep-117-is-exact-match-always-best/
đ Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
– Subscribe to our newsletter: https://www.adbadger.com/newsletter/
– Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
– Review all our show notes: https://www.adbadger.com/podcastâââââ
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
After reviewing hundreds of accounts, here’s what to watch for when working with a Google Ads agency in 2025!
## 1. Account Ownership Problems âïž
– Agencies restricting your admin access to “protect proprietary strategies” đ
– Preventing access to your own campaign data
– **Immediate Action**: If you don’t have admin access, leave NOW! đââïž
## 2. Vanity Metrics Focus đ
– Only reporting impressions & clicks without context
– Missing essential insights about what worked/didn’t work
– No Brand vs. Non-Brand spend breakdowns
– High ROAS that’s artificially inflated by brand term spending đž
## 3. Misleading Revenue Reporting đ±
– Remember: Most visitors need 4-7 touchpoints before purchase!
– Red flag: Facebook + Google reported revenue exceeds your total monthly sales
– Missing critical segmentation:
– Google: Brand vs Non-Brand
– Facebook: Cold vs Warm, View-through vs Click-through
– Neither platform-only metrics nor overall MER tell the complete story đ
## 4. Poor Communication đŁïž
– Responses taking longer than 24 hours
– Inconsistent reporting formats between meetings
– No established meeting cadence (weekly/monthly)
– Lack of proactivity about new features
## 5. Misaligned Goals đŻ
– Agency reports don’t match your business objectives
– High clicks but low conversions
– “Fixing” targeting problems by simply lowering bids
– Focusing on impressions when you need revenue
## 6. Outdated Campaign Tactics đïž
– Single keyword ad groups
– Manual bidding for thousands of keywords
– Too many small campaigns fighting for budget scraps
– “Set-and-forget” mentality with minimal account activity
– Check the Change History to see if they’re actually doing anything!
## 7. Ignoring What’s Outside Google Ads đ
– Neglecting creative strategy, landing pages, and offers
– Poor product feed quality (missing GTINs, short titles)
– No suggestions for landing page improvements
– Absence of regular A/B testing
## 8. Budget Mismanagement đ°
– Most budget spent on brand terms (which would convert anyway)
– Consistently exceeding agreed budgets
– Same budget allocation during high and low seasons
– Targeting irrelevant locations or keywords
## Bottom Line â
Good agencies do more than adjust bidsâthey understand your business and help it grow! While better service usually costs more, avoiding these red flags can save you thousands in wasted ad spend. A quality agency provides transparency, context-rich reporting, clear communication, and a holistic approach to your digital marketing! đ
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đ Transform your PPC Campaigns to the next level with our smart data-driven marketing agency!
Claim Your Free PPC Ad X-Ray! See more: Free PPC Audit – no one will give you the in-depth audit that we will, that’s 110% guaranteed:
https://optimumclick.co.uk/free-audit/
Ready to drive more calls, leads, sales, higher ROI and lower CPA? Ready to maximise every online sales opportunity? Then it’s time to use Optimum Click, the data-driven marketing agency:
https://optimumclick.co.uk/contact-us/
Discover what makes Optimum Click different:
https://optimumclick.co.uk/
Who are we?
Performance Marketing Manchester – UK, USA & the world
How do we typically boost sales by an average of 20% and improve performance by at least 10%?
Two reasons.
Data and process. No guesswork. No opinion. No doubts. Just expert data analysis, account insight and campaign optimisation that drives outstanding digital marketing performance.
Our ‘if you can’t join them, beat them’ story
Hi, I’m Erno Horvath, the owner of Optimum Click – a leading UK PPC and data-driven marketing agency.
We exist because we have to. Because when I needed top quality Google Ads and PPC campaigns, every agency I tried lacked the quality, commitment and care to get the results I wanted.
So I started my own in 2016.
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đ – LinkedIn – Optimum Click: https://www.linkedin.com/company/optimum-click/
đ – LinkedIn – Erno Horvath: https://www.linkedin.com/in/erno-horvath/
As soon as you become an Amazon seller you quickly realize budgeting your Amazon ads is not a straightforward task. This video will give you a full framework for setting and adjusting budgets so you never have to wonder if you are setting the right budget again.
To get our budget planner just email
hello@sophiesociety.com
with the word “budget” in the subject.
To see if you apply to partnering with Sophie Society to scale your brand profitably with Amazon PPC, click here:
