amazon seo
Why Broad Match is 15% Lower ACOS than Exact Match on Amazon PPC
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Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
Amazon PPC Day Parting – How Budget Rules Can Lower your ACOS
NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR
🚀 Grow your brand’s account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses.
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
Timestamps:
0:00 Intro/ Amazon PPC Day Parting Changes
0:04 – Testing Day Parting and Seeing Positive Results
0:59 – Increase in Revenue from Day Parting
1:15 – Lower ACost from Day Parting
1:42 – How to Set Up Day Parting (Beginner)
3:17 – Performance-Based Budget Rules
5:10 – Pros/Cons of Performance vs Schedule Budget Rules
6:49 – How Amazon Benefits from PPC Tools
13:36 – Current Limitations of Day Parting Tool
14:05 – Need for Bid Changes not just Budget Rules
15:41 – Downside of Limiting Campaign Budgets
14:52 – Example of Limiting Budget for Non-Peak Times
16:14 – Future Additions Needed for Day Parting Tool
18:11 – Alternatives Like Bulk Sheets for Now
18:30 – Outro/ Bulk Skeets
6 Steps for Amazon Listing Optimization and Amazon PPC Launch Strategy
The first in a real world analysis series, in this episode, I first conduct Amazon keyword research followed by a full Amazon listing optimization and finally preparation of an Amazon PPC launch strategy for a product. When looking at how to launch a new product on Amazon FBA we need to start with how SEO on Amazon works. Amazon SEO begins with keyword research. SEO for Amazon listings ensures they’re optimized for Amazon keyword ranking AKA Amazon product ranking. We first look at how to do Amazon keyword research to establish the best Amazon listing keywords and then look at how to put keywords in Amazon listing areas. We then focus on an Amazon PPC 2023 strategy for the Amazon product launch.,
#amazonfba #keywordresearch #amazonppc
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This tutorial focuses on how to prepare your listing before your Amazon fba product launch. We cover an Amazon seo strategy followed by Amazon keyword optimization and then how to launch new product on amazon through Amazon ppc campaign optimization. The research also serves as our PPC keyword research for the PPC campaigns Amazon will run for us. This will show you in detail what to do before and how to launch a product on amazon.
Timestamps:
00:00 – Intro
01:00 – The Strategy
04:11 – Step 1: Keyword Research
08:02 – Step 2: Reverse ASIN Search
10:09 – Step 3: Top Keywords
10:29 – Step 4: Relevance
11:48 – Step 5: Indexing
12:25 – Title
12:36 – Hinging
16:58 – Bullets
18:56 – Description
19:55 – Search Terms
20:45 – Step 6: PPC
22:13 – Exact Match
22:35 – Bidding Strategy
23:55 – Budget
24:33 – Broad Match
25:47 – Automatic
26:15 – Ad Checks
28:13 – Ad Optimization
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
Full Amazon Ranking and Amazon PPC Strategy 2023
Amazon PPC loves eating profit so here is an updated Amazon ranking and Amazon PPC strategy 2023 which explains how to rank on Amazon profitably. We begin with Amazon SEO using an Amazon keyword tool to conduct Amazon keyword research. Keyword research for Amazon products is the crux, doing this well will enhance your Amazon keyword ranking and your final amazon rank across keywords. Organic Amazon keyword ranking is our ultimate goal. We use this Amazon keyword research tool to conduct keyword research on Amazon and build a minimal keyword list to boost our Amazon product ranking. #amazonfba #amazonppc #amazonranking
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▶ FULL PRODUCT INSPECTIONS (MOVLEY): https://bit.ly/3NtnKIB
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In this Amazon PPC 2023 tutorial, we begin with Amazon keyword tips such as how Amazon keyword search volume can lead to terrible Amazon keyword optimization and difficult Amazon PPC management. We then focus on how to rank products on amazon by starting with an Amazon keyword search via an Amazon PPC software. Finally, we refine our keywords for optimal Amazon SEO optimization. If you’re already selling, this should help you with Amazon PPC optimization and if you’re brand new, this will make for a solid Amazon PPC launch strategy and help you rank Amazon product listings.
Timestamps:
00:00 – Intro
04:06 – Step 1
11:47 – Step 2
15:16 – Step 3
DISCLAIMER: Content on the Dan Rodgers YouTube Channel and any extensions thereof is intended to be used for informational and entertainment purposes only. It is important to do your own research before making any investment, financial or business decisions. Dan Rodgers is not a financial advisor. You should always seek professional advice from certified professionals or independently verify any information you find on our channel, website or any of our other platforms before making decisions. This channel partners with various related companies. These affiliate partnerships support the channel financially and may provide discounts to those who purchase via the affiliate links. If you purchase via an affiliate link, the Dan Rodgers YouTube Channel may earn a commission on that purchase at no additional cost to you.
[Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
In this video, Steven Pope explains his top Amazon marketing hack for 2023: the four-pillar strategy. He focuses on SEO and PPC for traffic, Catalog and Design for conversion rates, and how combining all four elements together is the key to increasing sales and market share on Amazon. He provides detailed tips for optimizing each pillar for maximum success.
00:00 [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales in 2023
01:25 Running auto campaigns using the most basic strategies
02:28 The problem with negating words from auto campaign and converting them to an exact match keyword campaign
02:57 ACOS will be higher
03:14 Exact match campaign has become very expensive
04:32 PPC Tip: Manage broad match campaign by negating bad keywords every week
06:42 SEO TIP: The amount of characters of SEO juice is so important
09:22 By adding Spanish characters, you can index as fast as 48 hours
09:44 For every photo included in A Plus Content and Brand Story, a hundred characters of alt text should be provided
10:47 Catalog TIP: Answer customer questions by uploading a video and do it on every single product
14:57 Design TIP: Include the specific product’s main keyword on the main image
27:20 SEO and PPC Masterclass
27:53 Grab a copy of Amazon Selling Tips Book
28:16 Get full service management from My Amazon Guy
🏫 https://mag-school.com/ – PPC, SEO, Design, and Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
✅ Support us, buy some Swag: MyAmazonGuy.com/Swag
✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3j28XM0
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/
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Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
AMAsession Amazon PPC Strategie 2023 – Advertising Auto-Kampagnen und mehr
Lasst uns mal ein wenig betrachten was geht und was geht nicht bei Amazon PPC
Im heutigen Video erfährst Du alle neuen & relevanten Neuerungen rund um Amazon Ads. Alles was Du als Amazon Seller, Amazon Vendor oder Amazon FBAler beachten musst erfährst Du hier.
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#AmazonSEO #AMAnewsSonderedition #AmazonPPC
—————————————————————————————————————————————————————
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🔸 Alle wöchentlichen AMAnews Amazon News von Christian Otto Kelm: https://www.amalyze.io/AMAnews
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5 Amazon PPC Hacks
00:00 5 Amazon PPC Secrets
00:10 Broad Match Modifier
03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid
04:30 How do you calculate expected ACOS w/ some basic math
05:57 Custom Headline Images inside your Sponsored Brand Headline Ads
07:42 Get every single metric on your account during the account lifetime
09:22 MAG PPC Master Class
🏫 mag-school.com – PPC, SEO, Design, Catalog courses for $10-20
❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help
My Amazon Guy Podcast and Videos:
Podcast.MyAmazonGuy.com
YouTube.com/MyAmazonGuy
Website: MyAmazonGuy.com
Other Social Media links:
https://www.facebook.com/myamazonguys/
https://www.linkedin.com/company/my-amazon-guy
Tweets by MyAmazonGuy
✅Get 50% off First Month with Helium 10
https://bit.ly/3z1sijm
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
#amazonselling #amazonseller #amazonfba #myamazonguy
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Šta je SEO i kako zaraditi od njega? – Google SEO večernja škola #1
Besplatna večernja škola sa temom “Google SEO” sa ciljem da steknete znanje potrebno za zaposljenje na mjesto “Junior SEO”. Naučiti možete: Šta je to SEO tj. optimizacija za pretraživače/tražilice? Kako se djeli SEO? Kako prepoznati organski, a kako plaćeni listing na Google? Kako zaraditi putem SEO? Koji su to ranking faktori? Zamke redizajna i pogrešnih strategija. Praćenje rankinga i istraživanje traženosti određene ključne riječi ili fraze. Kako se mjeri ispravno SEO uspjeh? Šta su to conversion rate (stopa konverzije) i usabiliy (koristljivost) i kakve veze one imaju sa SEO?
Početak je na 19:20 (klikni da odmah krene video sa te tačke).
Družimo se svaku noć od 18:00 do 20:00 na Twitchu: https://www.twitch.tv/neximuss
na Facebooku: https://www.facebook.com/Nedim-%C5%A0…
i naravno ovdje na Youtube-u. Pretplatite se (subscription) i registrujte se ovdje, ako želite dobiti najave za streamove: http://bit.ly/seovecernjaskola
Hvala Aleksandru Aškoviću (Youtube SEO stručnjak) na tehničkoj podršci: https://www.facebook.com/Kojot72
Hvala Neziru Kopčiću na super muzici i animacijama. Ako je vama potreban autorski (originalni) beat za pjesmu ili podloga za film ili predstavu, javite mu se na nezirkopcic@gmail.com
Hvala Damiru Arnautoviću što je bio moderator, srećom sa malo posla. 🙂
Nedim je jedan od rijetkih koji se više od 18 godina bavi raznim digital marketing disciplinama, kako na domaćem, tako na inostranom tržištu. Trenutno radi u Njemačkoj i kroji digital marketing strategije velikim korporacijama. On je jedan od osnivača Konverzije, a njegova predavanja su prožeta humorom. SEO smatra svojom nativnom disciplinom i osvojio je mnogo nagrada za najbolja predavanja na njemačkim SEO konferencijama. Jedan je od organizatora digital marketing konferencije www.konverzija.org
Alati koje smo koristili:
Besplatni keyword tool – http://ubersuggest.io/
Ručna provjera pozicije kroz Chrome Plugin – https://chrome.google.com/webstore/detail/fatrank-keyword-rank-chec/jcnfkjjanbdfabigknbedgkfjkljhbdn
Alat za strukturu stranice – http://draw.io/
