PPC
Non-Converting Spend: Misunderstanding or Mismanagement? [The PPC Den Podcast]
In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Introduction
1:05 – What Defines Wasted Spend: Clicks with No Orders
2:10 – Steps to Download Sponsored Products, Brands, and Display Reports
4:01 – Weekly Analysis Timing
6:52 – Filtering Search Terms with Zero Sales
8:38 – Calculating Total Non-Converting Spend from Reports
12:28 – Common Misconceptions About Wasted Spend
12:54 – Practical Steps to Reduce Non-Converting Spend
14:51 – Using ACOS Power Ratio to Measure Efficiency
15:41 – Actionable Tips: Set Up Your Wasted Spend Tracker
15:55 – Homework: Track and Analyze Your Non-Converting Spend
🦡 Resources & Links
🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/
– What strategies can help minimize wasted spend in Amazon PPC?
– What Do I Do With Wasted Ad Spend?
– What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
– Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
– How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/
Review all our show notes: https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
nailed it! but waves chomped my PPC wing
oh man. my poor PPC wing deserved better. I really liked that thing and was about to do a review. it was an excellent session with it. I really wish things worked out better. taking bets on how much that repair will cost. gotta ask yourself, was worth it??
SECRET VIDEO I mentioned! SHHHHH!!! (no ads!)
raw POV getting out in onshore light winds and waves
took a couple tries 🙂
ugh.
5m PPC M1 wing (RIP)
75L Armstrong ML board
HA880 foil
795 HMmast
60 fuse
205 tail
Kaohi INVIZ hybrid dw leash – on board
Sunday Service | PPC Hochland Park | Ps. Hendrik du Bruyn | 08.09.2024
Welcome to church, we are glad you could join us today. God bless you abundantly.
Stay in touch with us.
Subscribe to our channel and turn on notifications to be notified when we go live!
Are you hurting? Do you need to talk to someone?
Contact us and we will get back to you.
Counselling Line: +264 81 811 1913
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#PPCHochland #PPCOnline
Everything You Need We Provide For Google PPC Ads For Motivated Sellers
Learn how we efficiently set up your Google Ads campaign! From phone number registration to landing pages and targeted training, this video covers everything we do to launch successful campaigns and integrate with your systems. #GoogleAds #DigitalMarketing #AdCampaigns #BusinessGrowth #LeadGeneration #MarketingStrategy #OnlineAdvertising #EntrepreneurTips #CampaignSetup #SuccessPath
Is This The End Of PPC Agencies?
In this video, I dive into the impact of AI on the world of PPC (pay-per-click) advertising and explore how AI tools are replacing many of the tasks traditionally handled by PPC agencies. From automated bid management to real-time ad optimization, AI is changing the game, and agencies need to adapt quickly to stay relevant.
I discuss:
• The rise of AI-powered tools that can automate and optimize PPC campaigns better than ever.
• How in-house marketers can leverage these AI tools to run successful campaigns without needing external agencies.
• The new role PPC agencies must adopt to survive and thrive in this evolving landscape, focusing on creativity, strategy, and offering value beyond what AI can automate.
Whether you’re running an agency, working in marketing, or just curious about the future of PPC, this video will give you insights into how AI is reshaping the industry and what steps you can take to stay ahead.
Don’t forget to like, subscribe, and hit the bell for more insights on AI in business, revenue, and tech!
Sept 8th | “My Heart is a Highway” | PPC Worship
Be sure to join PPC this Sunday for Worship! Pastor Rich will deliver this Sunday’s Message from Luke 14 & Psalm 84 with his sermon, “My Heart is a Highway”. Sanctuary Worship starts at 10:30 am – in-person in the Sanctuary or right here online!
🎙️ Amazon PPC LIVE #AskJunglr | with Elizabeth Greene featuring Mina Elias 🎙️
Dive into Amazon PPC mastery with our LIVE #AskJunglr session.
Hosted by Elizabeth Greene and featuring Mina Elias, CEO at Trivium Group. This engaging live event is designed to unpack the complexities of Amazon advertising, offering a blend of expert strategies and answers to your pressing questions.
Whether you’re fine-tuning your existing campaigns or just stepping into the vast world of Amazon PPC, this session promises valuable insights for all levels of expertise.
Elizabeth Greene, alongside Mina Elias, will share the latest in PPC trends, practical tips for maximizing ROI, and personalized advice to help you navigate Amazon advertising with greater confidence.
📅 Date: September 05, 2024
⏰ Time: 12pm EST , 11am CST, 9am PST
❓www. junglr.com/live
Stop Losing Money on Amazon PPC – Real Solutions For Fixing Unprofitable Campaigns
👉 Learn the secrets of powerful Amazon advertising strategies – join Chris’ Profitable PPC Challenge here: https://oklik.co/sophie-ppc-challenge
Is your Amazon PPC losing you more money every day you run it? In this session with Chris Rawlings, you will learn how to troubleshoot Amazon PPC that isn’t working and fix it. Chris will walk you through real accounts that had problems with profitability, and show exactly what he did to fix it.
If you’ve ever felt that your ACoS is too high, or that you are paying too much for your Amazon PPC, this session could completely change your business trajectory.
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🎬 Other related videos:
▶️ What to do when Amazon PPC performance drops: https://youtu.be/p1ZOXxYRhTU
▶️ Watch more videos with Chris Rawlings on our channel: https://www.youtube.com/playlist?list=PLMKjignId9DqEDusCSV9Fc668qBK4ujql
👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:
➤ 00:00 Amazon PPC optimization
➤ 00:43 About Chris Rawlings
➤ 01:58 Fixing unprofitable Amazon PPC
➤ 04:19 Case study #1 – Kitchenware Moneypit
➤ 06:36 Problems and solutions
➤ 18:35 Case study #2 – Kids Utility Brand Standstill
➤ 25:24 Problems and solutions
➤ 35:36 Case study #3 – Supplements Brand Stagnation
➤ 37:59 Problems and solutions
➤ 41:41 Case study #4 – Language Learning Product Limbo
➤ 42:55 Problems and solutions
➤ 47:37 Case study #5 – Haircare Product Hiatus
➤ 49:05 Problems and solutions
➤ 51:05 Profitable PPC Challenge
➤ 55:16 Adjusting placements for defensive/offensive product targeting campaigns
➤ 57:45 How to come up with buyer intent categories?
➤ 59:32 How to effectively decrease ad spend on product pages placement?
➤ 1:00:43 Maximum recommended keywords for a PPC campaign
➤ 1:02:28 How to determine the optimal CPC for each bidding strategy?
➤ 1:06:05 Can you use Amazon direct link in Facebook ads?
➤ 1:07:19 Sponsored Display vs Sponsored Brand – best practices
➤ 1:09:38 Key points to consider when optimizing PPC campaigns
➤ 1:12:10 Spending on a keyword with high ad conversion but low SQP brand conversion rate
➤ 1:15:16 Does Sponsored Brand help with ranking?
➤ 1:17:25 Targeting older age demographic for a fashion type item
➤ 1:18:41 Managing bigger accounts with many SKUs
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🔶 About CHRIS RAWLINGS
Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.
With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.
👉 Join Profitable PPC Challenge: https://oklik.co/sophie-ppc-challenge
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🔶 Video host – AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
#AmazonFBA #AmazonPPC #ChrisRawlings