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Amazon PPC Strategy for Beginners in 2024 | Drive More Traffic and Sales with New Strategy

March 5, 2024 by Admin

As a beginner, you might be thinking about what will be the top 3 Amazon PPC advertising Strategies. Before running Amazon PPC advertising campaigns, there are 3 must-follow steps.

The first Strategy is to organize Amazon’s advertising campaign in a way that runs a PPC campaign with only 1 ad group in that campaign. The number of keyword targets in the ad group will be 10-20.

Additional ad groups normally spend minimal amounts, which is not a good strategy. On the other hand, running an Additional 20+ keywords normally doesn’t spend enough. If there are more keywords to run, starting a new PPC campaign with only 1 ad group and 10-20 keywords in that campaign is recommended.

The second strategy is to use all different match types of keywords for advertising campaigns. Trying out all different match-type keywords will allow the harvest of more potential keywords. It is recommended to start a new PPC campaign for all different match types separately and keep pushing the best-performed match types.

The third strategy is to optimize advertising campaigns by the Targeting tab. This is the most effective way to optimize advertising tabs in a very short time. Need filtering out the key KPIs to make proper optimization adjustments.

Here’s a quick overview that discussed in the video:

✅ Managing Amazon’s advertising campaign by running a PPC campaign with only 1 ad group in that campaign
✅ Utilize all different match types of keywords for advertising campaigns.
✅ Optimize advertising campaigns by targeting tab for quick effective adjustments

Remember, Amazon’s advertising campaign strategies need time, and Proper monitoring, data analysis, and making adjustments accordingly can bring the Amazon seller’s expected result.

If you require additional assistance, please comment in the comment section, and we will get back to you with the proper solution.

Time Stamp:

[00:00:00]: Introduction of Top 3 Amazon PPC Strategies for Beginners
[00:00:26]: First Strategy: Organize your campaigns
[00:00:53]: Explanation of organizing campaigns
[00:03:51]: Final recommendation
[00:04:14]: Second strategy: Using different match types
[00:04:32]: Explanation of using different match types
[00:05:41]: Third strategy: Optimize campaigns by targeting tab
[00:06:43]: Explanation of Optimizing campaigns by targeting tab
[00:06:19]: Outro

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Amazon PPC Strategy for Beginners in 2024 | Drive More Traffic and Sales with New Strategy

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Dominating Search Terms with ASIN Targeting: Amazon PPC Mastery

February 15, 2024 by Admin

🍍 Join me live as we continue to work through our 2024 Amazon PPC Masterclass!

If you’re an Amazon seller eager to amplify your product’s visibility and sales, this strategy-focused video is a must-watch.

In this BONUS chapter of my Amazon PPC Mastery series, I delve into the art of dominating search terms through effective ASIN targeting.

I’m going to teach you how to create a halo effect around your products by meticulously targeting the right ASINs and refining your bidding strategy.

🍍Some big things we’re going to cover:

The 80/20 Rule in Amazon PPC: Discover how to focus on the 20% of keywords driving 80% of your sales.

Researching and Targeting ASINs: Learn how to identify and compile a list of crucial ASINs to target, including top organic, revenue, and sponsored products ASINs.

Strategic Bidding Techniques: Find out how to start with a low CPC, manage bids for competitor ASINs, and employ defensive product targeting ads effectively.

Ad Group Naming Strategy: Understand the importance of clear and strategic ad group naming for easy campaign tracking.

I’m coving all of this and more.

But most importantly…

I make it easy to understand, follow and implement.

📖Video Chapters:
00:00 – Introduction
00:34 – First Step: Single Keyword Exact Match Ad Campaign
00:39 – Second Step: Expansion: Dominating Search Terms
00:53 – Step-by-step Guide in Dominating Search Terms with ASIN Targeting
03:46 – Conclusion: Action Items

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Amazon PPC Strategy Optimization Tutorial For Beginners 2024

December 22, 2023 by Admin

Amazon PPC Strategy Optimization Tutorial For Beginners 2024

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PPC Campaigns | Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign

June 9, 2023 by Admin

What is Exact, Broad, Phrase & Asin Targeting Match Type in Manual Targeting Campaign | PPC Mindset

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What is Amazon PPC Advertising? BASICS And How Does it Work?

June 3, 2023 by Admin

What is Amazon PPC Advertising?? *BASICS* (Everything you need to know EXPLAINED)// Hey guys! I know a lot of you are confused on what PPC advertising is. I was once in your shoes asking myself “how does Amazon PPC work?”. So, in this Amazon FBA PPC guide, I will be explaining exactly what Amazon PPC is, Why it’s important to your success, and the different terminologies used in PPC advertising. If you want to understand the concept and strategy behind running your Amazon PPC advertising campaigns, then this video is a must watch for you.

This video is a perfect amazon ppc guide for beginners. This video will help you get on the right track and will give you a solid foundation of Amazon PPC and will help you fully understand everything when you dive deeper into learning amazon ppc tricks, amazon fba ppc tutorials, and how to create campaigns to help your product launch strategy be successful.

I wish you all the success with your journey. I am here for you.

If you liked this video, make sure to LIKE, SUBSCRIBE, and turn ON the NOTIFICATION BELL so you can be notified when I post a new video every WEEK.

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1:25 What is PPC?
2:37 What is a search term?
3:15 What is Ad ranking?
4:20 What do Ads look like on Amazon?
6:01 Why is PPC important?
10:05 How much does PPC cost?
11:49 Types of Ads
14:50 Steps to take
16:06 Types of campaigns
17:27 Basic terminology

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This description may contain affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support.

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Rank #1: Amazon PPC Launch Strategy with ONLY 5 Campaigns

June 1, 2023 by Admin

Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz

Part 2 of this video: https://youtu.be/jPD0gRQpm_4

In This week’s tutorial, Lucas shows you how to rank #1 in a category with only 5 campaigns. This is your Amazon PPC experts’ phase 1 approach to accumulating healthy growth with a product. The right five Campaigns can be enough to rank and test keywords based on research. Having more campaign’s than you need can hurt you in many different ways. You have to think small when you launch, then expand overtime.

Your Amazon PPC Expert shows you how to jump start your campaign management. Make sure you do your research behind launching these campaigns. Here are the campaigns you can start with. Name- SP-EX, SP-PH, SP-PAT, SBV-EX, and SBV-PH. Make sure you name them correctly because you always want to be organized with your PPC. Also, it makes your life easier moving through your research.

Researching your competitors can be a major component to launching because you have to give the customers what they are not getting from the other sellers on Amazon. Fill a void that the customers want. And one of the keys to moving past your competitor is a video ad that shows the customers exactly why your product is better than the competitors. Also, during this phase 1 process, your focus should be on conversion rate and nothing else. Conversion rate is the statistic that will show you how well you are ranking.

In conclusion, your Amazon PPC expert shows you step-by-step to dominate phase 1 launch of a product. Five campaigns can get you where you need to be if all the research is done correctly. You can see the data behind why Lucas simplifies a launch strategy.

🛑 SUBSCRIBE: https://bit.ly/3TvLYF4

Content:
✔️ – 0:16 – Launching a Product with just 5 Campaigns
✔️ – 0:52 – Exact Match Campaign
✔️ – 1:16 – Phrase Match Campaign
✔️ – 1:33 – ASIN Targeting Campaign
✔️ – 3:33 – Video Campaigns
✔️ – 6:01 – Look at Orders and Clicks

🎁 Reach out to us for a free PPC audit: info@nomadz.com

📖 $100 Advanced PPC Course https://nomadz.com/order-form/

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👥Join My Facebook Community
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About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

These advanced Amazon PPC videos were made after years of diving through data myself and learning everything there is to know about hundreds of different brands on Amazon. By being transparent with our strategies and tactics our hope is to further educate the Amazon Ads community. Videos include; case studies, new Amazon PPC features, beginner tutorials, advanced strategy and seasonal strategies.

Nomadz as an agency helps to scale large brands stuck at sales plateaus by building strong relationships with them and coming up with a customized PPC and DSP plan. We are always looking to work with new clients and hire new Nomadz for the team. Reach out to us at anytime: info@nomadz.com

Should You Launch Your Product With Amazon PPC? I Jungle Scout

May 21, 2023 by Admin

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Is Amazon PPC worth it in 2023

April 25, 2023 by Admin

In this video, we’re looking at the future of Amazon PPC and whether it’s worth it in 2023.

Amazon PPC is a great way to find new customers and drive traffic to your website. But is it worth it in 2023? In this video, we’re taking a look at the future of Amazon PPC and determining whether it’s still a viable option in 2023.

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Fix Amazon Placement Stats for Advanced Targeted Amazon PPC Campaigns with 3 PPC Tips and Tricks

April 11, 2023 by Admin

Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz

In this week’s tutorial, I talked about our recent Amazon PPC account reviews and noticed one of the major things the Nomadz team does exceptionally well is Amazon PPC Placements. In here, I give 3 Amazon PPC Tips and Tricks that will help you create single-function-serving Amazon PPC campaigns that allow easier tracking of PPC data.

Tip and Trick #1: Use the Amazon Dynamic Bids – Up and Down Campaign Bidding Strategy With 0% Adjustments for Amazon products that convert best in the Rest-of-Search.

Tip and Trick #2: Use Bid Adjustment in Amazon Placement Stats if your campaign needs to convert ad spend better.

Tip and Trick #3: Use the Amazon Dynamic Bids – Down Only Strategy in Amazon Placement Stats with a Bid Adjustment for high-converting products on Amazon Product Pages.

Amazon Placement Stats gives you insights on creating Advanced Targeted Amazon PPC Campaigns. It’s always best to start out with small modifiers, test, and slowly work your way up in optimizing your Amazon PPC Campaigns.

🛑 SUBSCRIBE: https://bit.ly/3TvLYF4

Content:
✔️ – 0:55 – Amazon PPC Tips & Tricks #1
✔️ – 2:42 – Amazon PPC Tips & Tricks #2
✔️ – 3:55 – Amazon PPC Tips & Tricks #3

🎁 Reach out to us for a free PPC audit: info@nomadz.com

📖 $100 Advanced PPC Course https://nomadz.com/order-form/

💻Softwares & Discounts💻

💻SCALE INSIGHTS – nomadz preferred software https://scaleinsights.com/trial/lucaskwiatkowski

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👥Join My Facebook Community
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About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

Organization and Organic Rank with PPC | Advanced Amazon PPC

March 29, 2023 by Admin

Take our Free Quiz to Evaluate your Amazon Campaigns: https://bit.ly/nomadz-free-quiz

🛑 SUBSCRIBE: https://bit.ly/3TvLYF4

Nomadz is a team of advanced PPC experts who have all come under one roof. In this call I talk with senior account manager Sharel Shamis. We are doing a 5 video mini series on bringing PPC back the fundamentals.

Sharel is an expert in hands on PPC management and client communication and has been growing brands with nomadz for years.

In our first case study we go through how to reduce ad spend to focus on organic growth. Overlapping Sponsored Brands and Sponsored Display campaigns can be kil ler for an Amazon brand. We review our campaign structure and simple steps to improve ACoS on Amazon.

Content:
✔️ – 0:25 – Increase organic rank
✔️ – 1:12 – PPC campaigns structure
✔️ – 2:25 – Case study and results
✔️ – 4:08 – Nomadz optimization process
✔️ – 7:05 – Steps you can take

🎁 Reach out to us for a free PPC audit: info@nomadz.com

📖 $100 Advanced PPC Course https://nomadz.com/order-form/

💻Softwares & Discounts💻

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💰HELIUM10 DISCOUNT CODES
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👥Join My Facebook Community
Facebook ▶️ https://www.facebook.com/groups/amazonppcintuition/

About Nomadz:

I’m Lucas Kwiatkowski, founder and CEO of Nomadz, a digital team of freelancers specializing in Amazon Ads. I’m a data nerd at heart and starting managing PPC for brands in 2015.

#amazonppc #amazonads