This video is a full Amazon PPC Step by Step Guide 2023, that brings you from beginner level to mastering PPC in no time.
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00:00 Intro
01:20 Two Phases of PPC
01:56 What is Amazon PPC
03:30 Find Best PPC Targets
06:54 Broad, Phrase and Exact Match
08:17 Our PPC Strategy
08:54 Set up Broad Match Campaign
09:59 Choose the correct Bid
11:27 Fixed Bids Best for Launch?
12:23 Calculate PPC Budget
13:11 Set Up Product Targeting Campaign
15:12 Set Up Automatic Campaign
17:02 PPC Optimization
21:07 Set Up Exact Match Campaign
22:10 Experiment
👇 Video Breakdown: Setting up a profitable Amazon PPC strategy can be difficult. Amazon PPC strategy 2023 which explains how to rank on Amazon profitably. We begin with Amazon SEO to conduct Amazon keyword research, then we will set up your campaigns for the time directly after product launch and then I´ll show you how to optimize your PPC campaigns. #amazonfba #amazonppc #amazonranking
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Timestamps:
0:00 – Introduction
0:14 – Explaining high exact match bids on Amazon PPC
0:31 – Picking a random product example
0:43 – Comparing broad match vs exact match bids
1:14 – Broad match bids are lower than exact match
1:41 – Overbidding on exact match keywords
1:57 – Opportunity to use more broad match bids
2:20 – Need to add negative keywords to broad/auto campaigns
2:39 – Most use exact match only for simplicity
3:19 – Example of using broad match for a seasonal product
4:30 – Speaker’s experience level with Amazon PPC
4:50 – Lifetime ad spend example
5:16 – Why speaker is sharing this information
5:53 – Mother’s Day campaign example with broad match
6:38 – Managing broad match with negative keywords over time
7:40 – Strategic use of broad match for rankings
8:10 – Recent ad spend data comparing broad & exact match
8:58 – 15% lower ACoS with broad match
9:30 – Process for choosing negative keywords
10:07 – Negating exact match keywords in broad campaigns
11:06 – Halloween campaign example with negatives
11:30 – Broad match statistical summary
12:14 – Calculating hypothetical savings from lower ACoS
12:56 – Process for maintaining/adding new negative keywords
13:49 – Value of optimizing with negative keywords
14:26 – Best practices for structuring campaigns
15:53 – Summary & impact of using more broad match
16:04 – Other PPC techniques to lower ACoS
Marketer, People Leader, and Martech Enthusiast | Co-Owner & President InvisiblePPC speaking on when to get additional help and not go solo. White label Google Ad Service for Agencies is their specialty. Go to InvisiblePPC.com for more info
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You may reach Dr. Bill Williams to be on the Influencers Podcast at https://drbillwilliams.com and to get more info on OCONNECT and OTRACKER, go to O-trim.co/oconnectbest or O-trim.co/trackum
Join Tim and Jess as they’re joined by special guest, Nicola Tuxford, Exposure Ninja’s Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024.
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Recorded by: Tim Cameron-Kitchen
Thumbnail by: Dale Davies
Produced by: Tim Cameron-Kitchen and Jess Percival
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🎙️ Amazon PPC LIVE Ask Me Anything | with Elizabeth Greene 🎙️
Join us for an exclusive live audio event where Elizabeth Greene, a renowned Amazon PPC expert, will be answering all your burning questions! Whether you’re a seasoned seller looking to optimize your campaigns or a newbie eager to dive into the world of Amazon advertising, this is your golden opportunity to gain insights, tips, and strategies directly from a pro.
Elizabeth brings a wealth of experience and a proven track record of elevating brands on Amazon to new heights. She’ll be sharing her secrets to success, discussing the latest trends, and offering personalized advice to help you maximize your ROI and navigate the complexities of Amazon PPC with confidence.
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