SEO

Craig Campbell 🎥 Starts Acting Career with SEO

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Win cool SEO prizes and get weekly knowledge bomb recaps in your inbox! https://seo.video/recap ▷ SEO Video Show EP056: Craig Campbell – Founder @ CraigCampbellSEO.com | SEO YouTuber

Hey, hey, welcome to another episode of the SEO Video show where SEO is alive and fun!

My name is Paul Andre de Vera, aka DRE, and I curate SEO videos released within the past week into 1 min clips.

My favorite part of the show is when I get to introduce my guest.

And my guest this week is award-winning SEO and movie star Craig Campbell.

Before we get started, I wanted to say hay to everyone in the chat.

Some winner did not claim their copy of the Mastering In-house SEO book, so I’ll be giving away a few more copies before I have them sent out.

I’ll do some pop quizzes and give three copies to the top questions asked in the live chat.

Please don’t forget to like and subscribe and hit the notification bell.

First with Google news.

On Google Serch Central, a new case study was posted on how large images in Discover improve CTR and increase visits to publisher sites.

Google recommends using the robots meta tag max-image-preview: large.

This indicates that Google can feature publishers’ images in large formats,

creating a more compelling and engaging user experience when their content appears on Search surfaces, like Discover.

https://developers.google.com/search/case-studies/large-images-case-study

This week’s video curation ties in all together from researching for topics and creating content.

Let’s start with John Lincoln from Ignite Visibility on using Google trends to find topics to get easy SEO traffic.

John also covers Google Question Hub.

It’s still in beta, but it is something everyone should take a look at for topics.

Google has a bunch of questions that need

You have to create a page that answers the question and submit your page.

I’m a huge advocate of creating semantic content.

The SMA MArketing channel just released its steps on how to optimize a page for semantic SEO. Let’s check it out.

One of the easiest ways to get my content writers to write semantically is by typing your topic or keyword into a Google search.

Grab a few “People also ask” questions and use or answer them in your subheadings

Scroll to the bottom of the Google search and use as much of the related searches in the body

And finally, include words aka entities found on top of the image search.

Ok, once you have your content created, how do you make it “better” than your competitors?

Sam Oh from ahrefs give us four criteria to assess content quality

Now that you have the best content, the last thing I do is internal linking.

What is Internal Linking?

Jess Bonacci from WebFX explains.

How to create your internal link building strategy

I do find related content on my sites to internal link my pages is using the site:yourdomain.com keyword.

Whatever pops up on Google is what I link to each other and my target page.

Now on to my favorite part of the show.

Please don’t forget to ask questions and I’ll ask them in the order that they were received

Please don’t forget to like and subscribe while I get things ready

Craig Campbell is a Scottish entrepreneur, digital marketer, SEO specialist, content writer, author, and keynote speaker.

He is best known for affiliate marketing and has over 18 years of experience as a digital marketer.

He is an expert in social media management and has built a massive network to provide immediate exposure for brands and businesses.

He spoke at Chiang Mai SEO, Brighton SEO, Search Leads, Affiliate World Europe, NFG Rockstars, Semrush, and MB Summit.

He has been featured in several media outlets such as Forbes, GlobeNewsWire, PRNewswire, and others.

He currently holds the most famous episode on the SEO Video Show.

Please welcome an award-winning SEO, Craig Campbell!

Crime Lord Episode with Craig Campbell
https://www.youtube.com/watch?v=ANtJhZMvPz4

#SEO #SearchEngineOptimization #SEOvideoSHOW

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NOT Every Keyword is Worth Pursuing in SEO (Here’s Why)

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Just because a keyword gets a lot of traffic, it doesn’t mean it’s worth going after. Today I’m going to break down, how not every keyword is worth pursuing an SEO and why.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: https://neilpatel.com/ubersuggest/
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Going after keywords that are too competitive is a waste of time, specially if you have a low domain authority. Look, if you’re going after keywords like credit cards and your brand new site, your chance of ranking are slim to none, you’re going to spend all this time and effort and money to try to get there, and you’re not going to get the results anytime soon.

You’re better off going after keywords that can provide quicker results, and then once you’re getting some rankings, you’re generating some traffic, some revenue, then in the long run, you can invest after those harder terms that take longer to rank for.

Before I dive in with the tactics, I’ve got a quick stop for you. I get over 9 million visitors a month, but less than .1%, not 1%, I’m saying .1% of those visitors, ever become a customer. High volume keywords don’t mean much to go after if they don’t have the correct intent.

So how do you find out the right keywords to go after? Well, step one, go to Uber suggests. Step two, type in the keyword related to your industry. Step three, you’ll see a report that loads on Ubersuggest that just has overview on the traffic and some stars of the keyword. In the left hand navigation I want you to click on the keyword Ideas report. And when you click on the Keyword Ideas report, you’ll see a button on the very right called Keywords I Can Rank For.

If you don’t see it, that means you need a log in. It’s free to log in. And once you log in, you can put in your domain name. And when you put it in your domain name, Ubersuggest will analyze your site and show you that an appropriate list of keywords that you can target, that you actually have a shot of ranking for and the shorter timeframe versus waiting years to get rankings for.

Now filter the base on the intent of what is relevant to your proctor services that you’re selling. And what you’ll find is Ubersuggest will break down if a keyword is easy to rank for or hard to rank for. Ideally target the ones that are the easiest to rank for, because it’ll show as your difficulty score.

Even though you have a list of all the keywords that you can rank for, pick the ones that are not just the most relevant to your business, but pick the ones that have the lowest SEO difficulty score. That means you’ll be able to get the results faster. That’s what I want you to start doing.

Now the next thing I want you to do is that you go to the Site Audit Report within Ubersuggest. If you’re starting off with SEO, it’s not all about traffic, it’s all about ranking for the right keywords that drive a results in the short run so that you will have more money to invest in more long-term marketing approaches.

With the Site Audit report, put in your URL, it’ll break down all the Errors, what you need to fix, what’s the most crucial, what is more suggested and isn’t as crucial, how fast your website’s loading, load speeds are really important factor because more people are browsing your website or pretty much the internet these days off of mobile devices than they are on desktop devices.

And what’s cool with the Ubersuggest audit report is, it breaks out each and every single error in priority. What I mean by that is the ones listed at the top show you “hey, you need to fix these errors first because they’ll have the biggest impact on your rankings and track.” And then you second, third, fourth. So just knock them all down in order.

The last thing I want you to do is go create a project within Ubersuggest. So go to your dashboard, add a project, put in your URL, and put in the keywords that you want to rank for, and that you’re targeting.

You know, at the beginning, maybe not week over week or day over day, but in the long run, quarter over quarter, you’ll definitely see your rankings go up and if you fast forward a little bit, you’ll start seeing your rankings go up to page one and page two.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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#SEO #NeilPatel #DigitalMarketing

Can You Afford to Wait Months for an SEO Strategy to Develop?

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Can You Afford to Wait Months for an SEO Strategy to Develop?

One of the biggest concerns I hear from people considering launching a search engine optimization (SEO) strategy is the length of time it takes to see results. Depending on when you start, the competitiveness of your industry, how much you invest, and a handf…

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What is SEO Content Writing? Full Overview of SEO Writing

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In this video, We are explaining What is SEO Content Writing? Full Overview of SEO Writing. Please do watch the complete video for in-depth information.

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#ContentWriting #SEOWriting #seocontentwriting

Sometimes the Best SEO Strategy Is To ABANDON Some Keywords

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I have 9 million visitors and now I’m trying to get less traffic. Today, I want to break down how sometimes the best SEO strategy is to abandon some keywords.

RESOURCES & LINKS:
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A Step-by-Step SEO Strategy For Beginners | Getting Traffic With Old and New Websites: https://youtu.be/Eh6nlUyqP4M

3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPog

Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Look, neilpatel.com gets roughly eight to 9 million visitors a month. And it ranges, some months are better than others, some months I even had 10 million visitors, some months, there’s seven. Really depends on the season as well.

Now, when I look at neilpatel.com, when I first started off, I wasn’t targeting buyers, I was targeting any keyword that would get high traffic, and I just wanted as much traffic as possible. People were searching on how to make money on Instagram. You know what? Boom, I create a article on that. People want to know how to get more Instagram followers. Boom, I create a article on that. People want to know something about TikTok, even though my customers don’t care to pay me for TikTok marketing, boom, I create a article on that.

Why was I doing that? Well, the main thing is, is I thought the more traffic, the better because a lot of people wanted this traffic and people would pay money to rank for these keywords or more so pay money to get at the top of Google in the paid ads.

And what I learned from that strategy is, if the intent of those keywords doesn’t exactly match what your ideal customer is looking for, you’re getting the traffic, but you won’t make any money. So you’re probably wondering, what am I doing now, right? Well, I’m doing a few different things.

First off, I don’t care for traffic anymore. Yes, I want more traffic, but I want the right traffic. I don’t really care if I have 9 million visitors or 1,000,000 visitors. I really care about conversions and what’s driving those conversions. And I’ve been doing this for a while now.

So I want you to go into Google Analytics, set up some goals and conversion tracking, and look to see what’s driving conversions. Focus more on getting those traffic sources. That’s the first step.

The second thing I want you to do is go and look for what your competitors are paying money on paid ads for. So you can use tools like Ubersuggest and put in your competitor’s URLs. See what keywords are ranking for, see what keywords are targeting for on a paid ad perspective. And that’ll give you a big idea of, hey, these are the keywords we should be going after and these are the keywords that we shouldn’t be going after.

The third thing that I’m doing is focusing on other channels that aren’t necessarily related to keywords. If you look at the big companies out there, Microsoft, IBM, Airbnb, Nike, whatever it may be, they grow their revenue in many different ways.

The next thing that I’m doing is going after keywords that I know I can easily rank for. So if you go to Ubersuggest and you put in a keyword that you know is good, like, I’m in the marketing industry, so I may put in digital marketing, and you’ll see a report that loads and it shows your overall traffic, like, for the term digital marketing and how many people click on it.

And you put your URL in there and it’ll end up breaking out once you put your URL, all the related keywords that are good and that you can easily rank for. And I want you to look at each of those keywords, do some searches, do some research, and make sure that you’re seeing direct competitors, not somewhat competitors, but direct competitors.

And if they are, and they have a high CPC and good traffic, that means I know that that’s a good keyword for me to target in SEO because it will drive sales, which is very important.

And that’s a strategy that I would recommend, and remember, traffic isn’t everything, conversions and sales is. It all starts with tracking your conversions in things like Google Analytics, which they can do for free.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#KeywordSearch #SEO #NeilPatel

What is SEO? | Search Engine Optimization Explained

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What is SEO? Watch this easy to understand Video to help you or your clients have the SEO (Search Engine Optimization) process explained.

Want to know how to improve your SEO and Search Engine Optimization? Hire Web Design and Company, a local SEO and Online Marketing Company based out of St Louis, MO. Web Design and Company is dedicated to providing high-quality marketing services to local St Louis businesses. Our company was formed to help people get REAL results from their St Louis Online Marketing, rather than just pay a monthly fee for little or no return on investment.

Web Design and Company has seen over 2,000% growth in our client list over the past year by providing real results and being willing to help our clients at every turn. We were recently voted as one of the 50 Fastest Growing Companies in St Louis by SBM (St Louis Small Business Monthly) and have multiple 5-star ratings on Google. We are rated in the top 100 community members on MOZ, and are in discussion to partner with the largest provider of online data tracking.

Our team is made up of passionate, forward-thinking geeks and marketing enthusiasts who have dedicated their career to helping other businesses succeed through search marketing.

Visit us online at https://webdesignandcompany.com/ or by calling us at 314-499-8253 to set up an appointment. We look forward to helping you!

10 EASY SEO IDEAS That Will BLOW UP Your Traffic in 2021

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SEO doesn’t have to be hard. There are simple ways to grow your traffic. Today, I’m going to break down 10 easy SEO ideas that’ll blow up your traffic in 2021.

RESOURCES & LINKS:
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3 SEO Trends in Automation for 2021 (Trend #3 Is Coming Sooner Than You Think): https://youtu.be/Dv-44E0lPog

The Biggest Impact on SEO: https://youtu.be/DKPT6vaWcWk

Ubersuggest: https://neilpatel.com/ubersuggest/
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Number one, combine pages around the same topics. Here’s what people don’t know. If you have two pages that are on link building and they cover pretty much the same exact thing, Google won’t know which page to rank. Sometimes if you’re lucky, you can get both of them to rank, but in many cases, they’ll go back and forth, it confuses Google. So what you’re better off doing is combining the pages, combine the content, having one more detailed page, and then you should get higher rankings.

If you don’t know which page has more authority, you can just put in your URL into Ubersuggest and then in the backlinks report, it’ll show you which one has more links and more authority.

Number two, delete underperforming pages. It’s better to have a handful of pages that drives a ton of traffic than having a site with a million pages that drive very little to no traffic.

Number three, search for the keywords that you’re trying to rank for or already rank for on Google. Look at the Google ads. If you look at the Google ads, that’ll give you ideas for your title tags. See people used to believe that if you want to rank at the top, it’s all about keywords in your title tag and your meta description.

Number four, create infographics from articles that have high social share counts. So you can use Ubersuggest. It has a content ideas report. Anytime you put a keyword into Ubersuggest, it tells you, “Hey, here’s all the traffic for this keyword,” but in the left-hand navigation, there’s this content ideas report. If you click on that, it’ll tell you all the blog posts around the web that are popular, based on social shares, search traffic, backlinks.

Number five, create video content on your top performing content pieces. Look, yes, Google is the most popular search engine, but what most people don’t know YouTube is the second most popular search engine. So take your best performing articles and create videos like I’m doing here and pop them up on YouTube.

Number six, send link juice to pages that are sitting on page two or three of the SERPs. So on Ubersuggest, you can track your rankings and it’ll show you, for your website, what keywords you’re ranking for, what page you are and what position. Look at all the ones that are on page two and page three, positions 11 through 20 or 11 through 30, and what I want you to do is see if you can link to those pages from other relevant pages within your site. That’s called internal linking.

Number seven, create “Best” related articles. Here’s what I mean by “Best” related articles. Anytime you do a search for like toaster ovens or tools, or SEO tools or credit cards, you always see like the best 10 credit cards. the best 10 toaster ovens, the best 10 toaster tools, the best 47 SEO tools, and the list goes on and on.

Number eight, implement AMP pages. So AMP is a form of accelerated mobile pages and what it does is it just makes your content load faster for mobile devices. I’ve implemented AMP on my site and what I’ve found is in the United States, in certain regions, it doesn’t really do much for my traffic, but in regions like Brazil, where I have my content translated, I found that adding AMP helped me get more traffic.

Number nine, use structured markup. This will help increase your chances of getting SERP snippets. You know whenever you search for something and then you see a little blurb at the top and Google’s just pulling from it, that’s an example of SERP snippets.

Number 10, leverage backlink opportunities on Ubersuggest. Because if someone’s willing to link to three, four of your competitors, the chances are, if you hit them up, they’ll be willing to link to you as well, versus trying to hit up all these sites that don’t link to any of your competitors, and when you hit those people up, they’re going to be like, “Hey, why do I want to link to you?

Again, if someone links to three or four of your competitors, the chances are they’ll link to you and this Ubersuggest backlinks opportunity report shows you all the opportunities for you to easily get links.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
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#SEOideas #SEO #NeilPatel