Le Guide Complet du SEO en 2024 🔍 (tout ce qu’il faut savoir)

⏰ IA et SEO, ma formation ►► https://www.impact-im.com/yt/formation-seo-et-ia

Voici mon guide complet du SEO en 2024. Ce dernier est à la fois adapté pour les débutants qui veulent tout apprendre dans les grandes lignes, mais conviendra aussi aux SEOs plus expérimentés, pour découvrir quelques petites pépites et astuces à implémenter.

Je reste bien évidemment ouvert à toutes vos questions en commentaires ! 🤗

N’hésitez pas à partager ce guide autour de vous !

🔧 Les outils SEO utiles

Analyser la vitesse d’un site ► https://pagespeed.web.dev/
La Google Search Console ► https://search.google.com/search-console/
Cloudflare ► https://www.cloudflare.com/fr-fr/
Compression d’images ► https://tinypng.com/
Plugin de cache ► https://wp-rocket.me/fr/
Outil d’analyse d’erreurs ► https://www.screamingfrog.co.uk/seo-spider/
Analyse de mots clés ► https://www.haloscan.com/
Outil anti-cannibalisation ► https://www.impact-im.com/yt/12pages
Analyse sémantique ► https://www.impact-im.com/yt/serpmantics
Outil de détection d’IA ► https://www.impact-im.com/yt/lucide

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Linkuma ► https://www.impact-im.com/yt/linkuma
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SEMjuice ► https://www.impact-im.com/yt/semjuice

Ereferer ► https://fr.ereferer.com/

Besoin d’accompagnement pour votre SEO ?

Contactez-moi ► https://www.impact-im.com/contact/

👨‍🎓 Mes formations ►► https://school.impact-im.com/
🎙️ Mon Podcast ►► https://www.youtube.com/@wizardspodcast/

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X ►► https://twitter.com/ZalidanTV
Mon Média ►► https://www.impact-im.com/
MUSIQUE & IMAGES ►► https://artgrid.io/Zalidan-921030

Mes outils IA préférés 🔨

💥 SOUS-TIRES AUTOMATIQUES ► https://www.impact-im.com/yt/submagic
💥 MEILLEURS VOIX IA ► https://www.impact-im.com/yt/elevenlabs
💥 SYNTHESIA ► https://www.impact-im.com/yt/synthesia

CHAPITRES:
0:00 – Introduction
0:53 – Les 3 piliers
1:33 – Le SEO Technique
2:20 – La vitesse du site
3:00 – La compression des images
3:28 – Les plug-ins de cache
3:52 – Un site responsive
4:15 – Les erreurs sur votre site
5:06 – Le SEO On-Page
5:40 – La structure du site
6:27 – Les différents types de mots clés
7:43 – La GSC
8:24 – Attention à la cannibalisation
9:37 – Le titre (ou meta title)
10:32 – La description (ou meta desc)
11:23 – L’intention de Recherche
13:22 – Le contenu et le concept de pyramide inversée
14:24 – L’optimisation sémantique
15:45 – Maillage Interne
17:02 – Le taux de rebond
17:21 – La régularité et les mises à jours
18:27 – L’IA et le SEO font-ils bon ménage ?
20:34 – Que penser de Google SGE ?
21:26 – Ma formation SEO + IA (offre spéciale)
22:30 – Les 3 types de SEO
24:07 – Le Netlinking (SEO off page)
25:17 – Les différents profils de liens
26:24 – Les PBN
26:53 – Liens Nofollow VS Liens Dofollow
27:41 – Ancres de Liens
29:17 – Les réseaux sociaux (EEAT)
30:12 – L’astuce du chef

The Fall of Social Media of Old

Try Rocket Money for free: https://rocketmoney.com/magicmush #rocketmoney #personalfinance

The zoomers will love this video.

0:00 Intro
1:58 Rocket Money (SPONSOR)
3:15 Google+
10:04 Vine
15:44 NeoGAF
22:58 Myspace
28:07 Outro

Videos used for research:











SEO-Monatsrückblick März 2024: Die wichtigsten SEO-News

SEO-News aus dem März 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?

Um diese Themen geht es beim SEO-Monatsrückblick für den März 2024, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!

Google Updates
[1] https://blog.google/products/search/google-search-update-march-2024/ und https://www.sistrix.de/news/google-core-spam-update-maerz-2024/
[2] https://www.sistrix.de/news/google-core-spam-update-maerz-2024/ und https://www.seo-suedwest.de/9221-studie-fast-2-prozent-der-websites-wurden-von-google-mit-manueller-massnahme-belegt.html

Helpful Content
[3] https://ahrefs.com/blog/how-to-stand-out-from-ai-content/

Suchergebnisse
[4] https://www.seo-suedwest.de/9245-google-aendert-dokumentation-zu-top-ads-und-zeigt-diese-unterhalb-organischer-suchergebnisse-an.html
[5] https://www.seroundtable.com/google-testing-places-places-sites-search-bar-37112.html und https://www.seo-suedwest.de/9236-wichtige-aenderung-fuer-onlineshops-google-zeigt-jetzt-filter-fuer-produkte-und-pordukt-websites-an.html
[6] https://www.seroundtable.com/google-social-media-posts-in-search-37021.html

Technical SEO
[7] https://support.google.com/webmasters/answer/9205520
[8] https://tech-seo-summit.com/

Google Search Console & Co.
[9] https://www.womenintechseo.com/knowledge/its-not-you-its-google-search-console/
[10] https://www.seroundtable.com/bing-webmaster-tools-inadequate-inbound-links-37045.html und https://www.seroundtable.com/bing-webmaster-tools-indexnow-insights-top-seo-insights-36995.html
[11] https://www.seroundtable.com/google-updates-recipe-rich-results-report-37019.html

Markup
[12] https://developers.google.com/search/docs/appearance/structured-data/product?hl=en#3d-model-example
[13] https://developers.google.com/search/docs/appearance/structured-data/carousels-beta?hl=de

Local
[14] https://www.seroundtable.com/google-business-profiles-second-review-37065.html

Fallstudien
[15] https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-introductory-contect-on-mobile-view
[16] https://zyppy.com/seo/google-update-case-study/

Sridhar Kishori |Housewarming| Aubrey TX | PPC PIX | Indian Ceremony|PPC PIX | USA| Dallas TX | USA

Sridhar Kishori Housewarming | Aubrey TX | PPC PIX | Indian Ceremony|PPC PIX|POOJA| USA|Dallas TX POOJA| USA|DFW TX| Dallas TX| Indian Style Ceremony|PPC PIX|POOJA USA|HOME | POOJA |CERMONY |USA| New Home | Party | Friends |Family | Tending | Pooja | HIndu | Dallas Texas | Austin Texas | Houston Texas | Atlanta | Charlotte |
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Feb 2024

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Contact: +16099066364
Facebook: https://www.facebook.com/ppcpix
Instagram: https://www.instagram.com/ppc_pix
Email : Chandu@ppcpix.com
Website: www.ppcpix.com
© www.ppcpix.com

SEO für Großunternehmen: Ein Fallbeispiel

Wir sehen uns in dieser Folge an, wie wir ein Großunternehmen erfolgreich zu einer starken digitalen Marke gemacht haben und für das gesamte Produktportfolio Top-Platzierungen erreichen konnten.

📚 Videokapitel:
0:00 Einleitung
0:21 Eckdaten
1:55 Ausgangssituation
3:36 Herangehensweise
3:40 Phase 1
7:56 Phase 2
12:55 Was kannst du aus diesem Projekt lernen?

🔗 Nützliche Ressourcen zur Folge:
– OnPage-SEO-Checkliste: https://www.youtube.com/watch?v=HSD2WBPLFT4
– B2B-Content-Marketing: https://www.evergreenmedia.at/ratgeber/b2b-content-marketing/
– Konzern SEO Case Study: https://www.youtube.com/watch?v=Mc__zxJPjjo
– Noch mehr SEO Cases: https://www.evergreenmedia.at/case-study/

💡 Highlights aus der Folge:
– Vorstellung eines erfolgreichen SEO-Projekts für einen B2B-Hersteller von Raumsystemen.
– Einblick in die Herausforderungen und Lösungsstrategien bei der digitalen Markenbildung und SEO für Großunternehmen.
– Wichtige Lernpunkte für andere Unternehmen, inklusive der Bedeutung von Wissenstransfer und Stakeholder-Management.

🤖 Entdecke die neuesten Erkenntnisse über generative KI in der DACH-Region! Lade jetzt unsere umfassende KI-Studie 2024 als PDF herunter und bleibe an der Spitze der Innovation.

Klicke auf diesen Link 👉 https://www.evergreenmedia.at/ki-studie/ 👈, um unsere KI-Studie kostenlos herunterzuladen!

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📰 Und vergiss nicht, unseren Newsletter zu abonnieren, um exklusive SEO-Insights und Updates direkt in dein Postfach zu bekommen: https://www.evergreenmedia.at/seo-newsletter

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🌐 Deutsch, Deutschsprachig, Deutschland, Österreich, Schweiz, Germany

#SEOCaseStudy #SEO #Suchmaschinenoptimierung #EnterpriseSEO

Understand search engine optimization (SEO) | Google Digital Marketing & E-commerce Certificate

This video is part of the Google Digital Marketing & E-commerce Certificate. If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://goo.gle/47SIQvp

Why earn a Google Career Certificate?
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► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00:00 Introduction
00:27 Welcome
3:04 How does the Google search engine work?
8:40 How Google determines website rankings
14:50 Breakdown of the Google search engine results pages (SERPs)
18:30 What is SEO and why is it important?
23:51 First steps before implementing SEO
28:17 Keyword research and recommendations
32:02 Organize your website’s pages: Website structure and navigation

Subscribe HERE: https://bit.ly/SubscribeGCC

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Patrick Stox 🤫 Ahrefs SEO Secrets You Should Know

💥 Support our sponsors: https://seonitro.com – Patented backlinking software!💥

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google updated their documentation around Googlebot. Some tips include:

Limit large file access – Googlebot will only crawl the first 15MB of large HTML/text files. Split up very large files if needed to control what content gets indexed.

Use robots.txt for broad access control – Leverage robots.txt to selectively block subfolders rather than blocking all of Googlebot if you only want to restrict portions of your site.

Eat Signals explained by Cyrus Shepard as a Google Search Rater

Descriptive navigations has been a tactic I’ve been using for some time.

You pas smore link value with descriptive navigation options

Cyrus SEO Video Show episode is filled with click through rate knowledge bombs be sure to check that out.

How to determine helpful content on your website with Marie Haynes

A great tip to find helpful content you can edit is by using GSC to find keywords you are ranking for with no engagement

Try clustering all your GSC keywords.

This I great method to identify some helpful content gaps for your create new content around.

Awesome data sources for your content by Matt Diggity

Those are some great data sources for you to create newsworthy content with digital pr.

If you don’t know, I’ve been learning digital pr with a new podcast I started.

You can go to it on youtube.com/@magicpr

Data journalism is new skill I’m trying to develop.

Sam Oh shows us how to get more backlinks with free tools.

Speaking of Ahrefs, this bring me to my favorite par to of the show.

Please ask question on topic and I will address them in the order that they received.

Before we get started he is a word from our sponsor.

===

Patrick is an SEO professional located in Raleigh, NC.

He is the Brand Ambassador, Technical SEO, and Product Advisor at Ahrefs

He is an organizer for the Raleigh SEO Meetup

He currently writes on Ahrefs blog and have contributed to Search Engine Land, Marketing Land, and Search Engine Journal.

He speaks at search conferences like SMX, Pubcon, UnGagged.

He is a moderator for /r/TechSEO on Reddit.

He was a Finalist for SEO Speaker of the Year and SEO Contributor of the Year at the 2018 Search Engine Land Awards.

Please welcome Patrick Stox!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

SEO-Monatsrückblick Jan 2024: Die wichtigsten SEO-News

SEO-News aus dem Januar 2024. Bei der Suchmaschinenoptimierung ist es immer wichtig, „up to date“ zu sein. Welche neuen Potenziale gibt es? Was funktioniert nicht mehr? Wo haben sich Richtlinien geändert? Was hat Google auf wichtige Fragen der Community geantwortet?

Um diese Themen geht es beim SEO-Monatsrückblick für den Januar 2024, in dem alle relevanten News in Bezug auf Google, Bing & Co. vorgestellt werden. Markus Hövener (SEO Advocate bei Bloofusion, SEO seit 20 Jahren) stellt die Neuigkeiten vor und bewertet sie ausführlich!

New Search
[1] https://blog.google/products/search/google-search-ai-january-2024-update/
[2] https://www.seo-suedwest.de/9126-google-sge-fuer-die-meisten-suchanfragen-erscheinen-in-den-ki-antworten-andere-urls-als-in-der-organischen-suche.html
[3] https://seo.ai/blog/the-best-gpts-for-seo
[4] https://www.seo-suedwest.de/9134-test-humanizer-fuer-chatgpt-schaffen-keine-menschlichen-texte.html

Local
[5] https://support.google.com/business/answer/14368911

Suchergebnisse
[6] https://www.seroundtable.com/google-search-result-snippets-generated-from-page-content-36673.html
[7] https://www.seo-suedwest.de/9143-studie-bestaetigt-dass-die-google-suchergebnisse-schlechter-geworden-sind.html und https://www.seo-suedwest.de/9148-google-reagiert-auf-vorwuerfe-zu-gesunkener-qualitaet-der-suchergebnisse.html
[8] https://www.seroundtable.com/google-search-drops-cache-link-from-search-results-36787.html

Markup
[9] https://www.seroundtable.com/google-product-structured-data-suggestedage-36687.html

Fallstudien
[10] https://www.searchpilot.com/resources/case-studies/canonicalising-to-product-variation-pages
[11] https://www.gsqi.com/marketing-blog/how-to-use-data-nosnippet/
[12] https://www.gsqi.com/marketing-blog/highly-visible-and-low-quality/

… und noch mehr:
https://www.sistrix.de/news/indexwatch-2023-die-seo-verlierer-des-jahres/
https://www.sistrix.de/news/indexwatch-2023-die-seo-gewinner-des-jahres/

Andrew Ansley 📈 Increase Rankings with Entity SEO

Andrew Ansley EP 170💥 Support our sponsors: https://magicpr.com – Use code “seovideoshow” for 10% off 💥 https://seonitro.com – patented backlink software

🎤 SEO Knowledge Bomb Podcast https://seo.video/podcast just launched! 5-min recaps of every episode.

Google changed to show video thumbnails next to results only on the main Google Search results page when the video is the main content of a page.

This week, they are extending this change to search results in Video mode to better connect users with the video content they want.

Google has been showing love for video for the past couple of years, and I expect video to be more critical in 2024

Most of the case studies in Google Search Central are about video content in Google.

Video is the ultimate way to share authentic experiences.

Three tips for debugging technical problems in Google Search

You’re not an SEO if you don’t use Google Search Console.

If there is one tool in the world that can give you all the insights you need for free, it is GSC.

Link Building for Local Businesses on Whiteboard Friday

Local citations may not be as influential as topical and local links, but do not rule them out.

They are cheap and take no effort with the right provider.

A past guest mentioned he gets 800 citations right off the bat and starts working on obtaining local and topical links.

Here is a simple local SEO photo hack!

https://www.youtube.com/shorts/OLPDsOPA5aU

This is similar to creating a Things to do in City type of content on your site, pair that with schema markup and your local business site because of an authority in the area.

How do you define signal diversity?
https://www.youtube.com/live/7vinkBvX7sE?si=8CfJsfL6sZriFIm8&t=1666

Factor diversity has been a part of my SEO process when ranking pages.

Cora is an excellent tool for this practice, but you can use any tool that measures on-page factors.

Find all your zero uses of a certain factor, keywords, or entities, and add it at least once.

Speaking of entities, this brings me to my favorite part of the show.

Please ask questions on the topic, and I will address them in the order they are received.

Before we introduce Duce, our guest, here is a word from our sponsor!

===

Andrew is a data-driven SEO and content marketer.

He sold his agency to focus on directing organic marketing efforts for enterprise businesses.

He’s written SEO-specific 10k+ word mega guides for SEO software companies.

He sold hundreds of copies of his underground local SEO ranking SOP.

He is currently working full-time as the Director of Content and Communications.

He ranks #1 for entity SEO.

Please welcome Andrew Ansley!

===

My SEO Software & Services Stack:
———————————————
👉 Cora SEO Software (25% off) – https://seo.video/cora
👉 Page Optimizer Pro – https://seo.video/pop
👉 TubeBuddy YouTube SEO – https://seo.video/tubebuddy
———————————————

#SEO #SearchEngineOptimization #SEOvideoSHOW

Follow us:
https://youtube.seo.video

https://www.facebook.com/seovideoshow
https://www.linkedin.com/company/seovideoshow
https://g.page/seovideoshow

Chat live:
https://seo.video/discord

Contact us:
Paul Andre “DRE” de Vera
web: https://seo.video
email: dre@seo.video
phone: (323) 523-5122

SEO Agency Philadelphia
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